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The organic tampons market size is forecast to increase by USD 404.27 million, at a CAGR of 6.67% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022, besides analyzing the current market scenario.
The North American market experiences a notable growth rate, propelled by increasing awareness of environmental sustainability, health benefits, and consumer preference for natural products. This region sees a rising trend towards eco-friendly and chemical-free menstrual care options, with gaining popularity. Key players such as Seventh Generation, Natracare, and Cora specialize in sustainable feminine hygiene products, offering a variety to cater to diverse consumer preferences and convenience.
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Increasing aggressive marketing is the key factor driving market growth. With heightened competition in the menstrual care industry, companies are strategically promoting the benefits through various channels, including social media, influencer partnerships, and targeted advertising campaigns. These marketing efforts aim to raise awareness among consumers about the advantages of such products, such as being free from chemicals, pesticides, and synthetic materials commonly found in conventional menstrual products.
Additionally, manufacturers often highlight environmental sustainability, appealing to eco-conscious consumers. As a result of these aggressive marketing strategies, more consumers are becoming aware of and interested in trying such tampons, thereby driving market growth. Thus, the increasingly aggressive marketing in scaling products boosts the growth of the market during the forecast period.
Growing focus on adopting is the primary trend shaping market growth. Brand loyalty can be associated with the retention of existing customers while undergoing product portfolio expansion or market development. Consequently, obtaining high brand loyalty for products is a key strategic objective for market players. This strategy helps companies to dominate the market. High brand loyalty not only helps companies expand their market offerings but also inhibits grey markets, counterfeit products, and private labeling in regional as well as global markets.
Additionally, regional market players with low-quality products and private labeling find it increasingly difficult to acquire new customers or convert existing customers to their business scope, owing to the high awareness of original products. High brand loyalty also helps companies optimize operational costs in terms of promotional and advertising costs, which are mainly spent on retaining existing customers and acquiring new customers. Thus, high brand loyalty supports the market expansion during the forecast period.
Stringent regulations is a challenge that affects market growth. Stringent regulations, for example, the Food and Drug Administration (FDA) in the United States and the European Medicines Agency (EMA) in the European Union, impose tough requirements on the safety, efficacy, and labeling of menstrual care products. These regulations necessitate comprehensive testing, documentation, and certification processes to ensure compliance, which can be time-consuming and costly for manufacturers.
Additionally, differing regulatory frameworks across regions create complexities for businesses operating in multiple markets, requiring adaptation to varied standards. Furthermore, evolving regulatory landscapes may require ongoing investment to maintain compliance, further increasing operational challenges. Navigating these regulatory hurdles requires significant resources and expertise, potentially hindering the market during the forecast period.
The non-applicator organic tampons segment is estimated to witness significant growth during the forecast years. Unlike traditional tampons that come with plastic or cardboard applicators, non-applicator tampons are inserted using fingers, offering a more environmentally friendly and waste-conscious option. These are typically made from organic cotton or other natural fibers, catering to consumers seeking chemical-free and sustainable menstrual care solutions. Within the category, there are several subtypes based on absorbency levels and sizes, including regular, super, and super plus. Non-applicator appeal to environmentally conscious consumers who prioritize reducing plastic waste and minimizing their environmental footprint.
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The non-applicator organic tampons segment was the largest segment and valued at USD 713.17 million in 2018. Additionally, they are often favored by individuals with allergies or sensitivities to chemicals commonly found in conventional tampons. One of the prominent players offering non-applicator options is Natracare (brand of Bodywise UK Ltd.), Natracare specializes in organic and natural feminine hygiene products, including non-applicator tampons made from certified organic cotton. Consequently, non-applicator represent a sustainable and health-conscious choice for menstruators worldwide. Therefore, an increase in the use of such tampons propels the demand for the market during the forecast period.
Applicator organic tampons are a notable segment in the market, offering convenience and user-friendly features for menstruators. These feature applicators crafted from biodegradable or recyclable materials like cardboard or plant-based plastics, in line with the eco-friendly principles of such products. Made from organic cotton or natural fibers, they offer a chemical-free and sustainable alternative to traditional tampons. Available in various absorbency levels and sizes, such as regular, super, and super plus, they cater to diverse menstrual flow and comfort needs. Further, with continuous innovation and expanded distribution channels, such as online and offline platforms, manufacturers enhance accessibility and product variety, meeting the preferences of environmentally conscious menstruators. Thus, the increase in the use of applicators propels the market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. In North America, Canada, and the US are the leading countries with high adoption of feminine hygiene products, due to the presence of a large population of working women and travelers. The growing number of women in the workforce, along with rising disposable income, has enabled women to invest in hygiene products, including organic tampons.
Additionally, with the rising demand for health and hygiene, coupled with the increasing risk of infections in private body parts owing to contamination, women in this region are gradually shifting towards organic feminine hygiene products. Consequently, to cater to the growing demand, several companies in this market are expanding their product lines by launching new offerings. Thus, such factors will drive the market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Albaad Deutschland GmbH, ALYK Inc, AND SISTERS, Bodywise UK Ltd., Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Elize Lifestyle Pvt. Ltd., Emerita, Grove Collaborative Inc., GU Planet, Maxim Hygiene Products Inc., Naturalena Brands, Organic Initiative Ltd., Rael Inc., Sirona Hygiene Pvt. Ltd., The Honest Co. Inc., The Procter and Gamble Co., TOM Organic, TOTM Ltd., Unilever PLC, and Winner Medical Co. Ltd.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is witnessing a significant surge in demand driven by growing awareness regarding menstrual hygiene and the harmful effects of conventional tampons laden with insecticides, pesticides, chemical fragrances, and dyes. Consumers are increasingly opting for products made from organic cottons, free from chlorine and regular cotton. With concerns over environmental impact, there's a preference for biodegradable or renewable content tampons, including those with a BPA-Free Plastic Applicator or reusable options like menstrual cups and natural sea sponges. This shift is reshaping global industries, impacting production units, supply chain relationships, and business models of both buyers and sellers. New product launches focusing on absorbency levels, ease of use, and natural contents reflect changing consumer preferences and the need for sustainable menstrual products amidst the prevalence of infections in the urinary tract and evolving lifestyles.
Organic Tampons Market Industry Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.67% |
Market Growth 2024-2028 |
USD 404.27 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.15 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Albaad Deutschland GmbH, ALYK Inc, AND SISTERS, Bodywise UK Ltd., BON Health Group, Cora, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Elize Lifestyle Pvt. Ltd., Emerita, Grove Collaborative Inc., GU Planet, Maxim Hygiene Products Inc., Naturalena Brands, Organic Initiative Ltd., Rael Inc., Sirona Hygiene Pvt. Ltd., The Honest Co. Inc., The Procter and Gamble Co., TOM Organic, TOTM Ltd., Unilever PLC, and Winner Medical Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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