Electric Toothbrush Market Size 2025-2029
The electric toothbrush market size is forecast to increase by USD 1.9 billion, at a CAGR of 8% between 2024 and 2029.
- The market is witnessing significant growth, driven by the rising prevalence of periodontal diseases and the introduction of innovative oral care products. According to various studies, periodontal diseases affect a large population worldwide, leading to an increasing demand for effective oral hygiene solutions. Electric toothbrushes, with their advanced features such as multi-mode brushing, pressure sensors, and timer functions, offer superior oral cleaning compared to manual toothbrushes, making them a preferred choice for consumers. However, the high cost of electric toothbrushes remains a significant challenge for market growth. Despite their benefits, the affordability factor limits the adoption of electric toothbrushes, particularly in developing regions.
- To overcome this challenge, market players are focusing on developing affordable yet effective electric toothbrush models and exploring various distribution channels to reach a wider customer base. Companies are also collaborating with dental professionals and insurance providers to offer bundled solutions and discounts, making electric toothbrushes more accessible to consumers. These strategies, coupled with continuous innovation and product development, present significant opportunities for market participants to capitalize on the growing demand for electric toothbrushes and navigate the challenges effectively.
What will be the Size of the Electric Toothbrush Market during the forecast period?
- The market encompasses a growing segment of the oral care industry, driven by the increasing recognition of the importance of maintaining good oral health. Electric toothbrushes offer several advantages over regular toothbrushes, including more effective plaque removal, improved gum health, and reduced tooth decay and gum disease. The market's sizeable growth can be attributed to rising personal consumption expenditure on essential goods, particularly among internet users seeking convenient and efficient oral hygiene solutions. Advertising expenditure in the sector continues to increase, fueling awareness and adoption rates.
- Power supply options, including rechargeable batteries and USB charging, further enhance the appeal of electric toothbrushes. Oral care product manufacturers are expanding their offerings on e-commerce platforms, making electric toothbrushes more accessible to a broader consumer base. The market's continued growth is expected to address the prevalent tooth issues, such as dental problems and bad breath, contributing to overall improvements in oral hygiene.
How is this Electric Toothbrush Industry segmented?
The electric toothbrush industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Distribution Channel
- Offline
- Online
- Mobility Type
- Sonic
- Rotation
- End-user
- Adults
- Children
- Product Type
- Rechargeable
- Battery
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- Spain
- UK
- APAC
- China
- India
- Japan
- Middle East and Africa
- South America
- North America
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period. The market encompasses both online and offline channels for product sales. In the offline segment, retail outlets such as hypermarkets, supermarkets, and department stores dominate, driven by high product visibility and the ability for consumers to physically examine the products before purchase. Companies invest in marketing collaterals within these stores and through other advertising channels to boost awareness, offering promotional deals to attract buyers and expand market penetration. Adults are the primary target demographic due to their purchasing power. Tooth decay, gum health, and oral hygiene concerns continue to fuel the demand for electric toothbrushes, which are considered essential goods.
Innovative technological products, such as AI-enabled toothbrushes, vibrating, ultrasonic, and smart toothbrushes, are gaining popularity among consumers. The online sector, including e-commerce platforms, also contributes significantly to market growth due to the convenience and accessibility it offers. Despite power supply concerns, the market is expected to continue expanding due to widespread awareness campaigns, increasing dental problems, and the availability of innovative products. Personal consumption expenditure, tooth sensitivity, and periodontal diseases are other factors influencing market growth.
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The offline segment was valued at USD 1.35 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America is experiencing consistent growth due to increasing awareness about oral health issues, including tooth decay, gum disease, and bad breath. The US and Canada are the primary revenue generators in this market. According to the Centers for Disease Control and Prevention (CDC), in 2015, 84.7% of individuals between the age group of 2-17 years and 64% of adults between the age group of 18-64 years had at least one dental visit. With the rising number of dental visits, the demand for advanced oral care products, such as electric toothbrushes, is increasing. Innovative technological products, such as AI-enabled toothbrushes, rechargeable brushes, and vibrating toothbrushes, are gaining popularity among consumers.
The online sector, particularly e-commerce platforms, is also contributing significantly to the market's growth. Despite the economic uncertainty caused by youth unemployment and hospital admissions, oral care remains an essential good. The elderly population is another significant market segment, as they are more susceptible to dental problems. The market is expected to continue growing due to the widespread adoption of these products and the ongoing development of innovative technological products.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Electric Toothbrush Industry?
- The rising prevalence of periodontal diseases is the key driver of the market. Periodontal diseases, characterized by infection and inflammation of the gums and bones supporting the teeth, pose significant threats to dental health. These conditions, which include gingivitis and periodontitis, can lead to symptoms such as swollen, red, and bleeding gums, bad breath, coagulation of plaque on teeth, and yellowish teeth.
- Approximately half of the global population is affected by periodontal dental diseases, making it a common oral health concern. If left untreated, periodontal diseases can result in serious consequences, including tooth loss. To maintain optimal oral health, it's essential to prioritize regular dental check-ups and proper oral hygiene practices. Periodontal diseases, along with tooth decay, represent the two primary oral health challenges.
What are the market trends shaping the Electric Toothbrush Industry?
- Innovative products for oral care are the upcoming market trend. The market is experiencing notable growth due to the increasing awareness and demand for oral care products. Oral diseases, including gingivitis, dental plaque, and bleeding gums, are prevalent health concerns, driving consumers to seek effective preventive measures. Companies are responding to this trend by introducing innovative electric toothbrush models with advanced features.
- For instance, a leading oral care company, The Procter and Gamble Co., has launched a smart electric toothbrush, offering added value to consumers. This market growth is a testament to the importance of oral health and the role of electric toothbrushes as an essential tool in maintaining good oral hygiene.
What challenges does the Electric Toothbrush Industry face during its growth?
- The high cost of electric toothbrushes is a key challenge affecting the industry's growth. Electric toothbrushes are gaining popularity as a superior oral care solution compared to manual toothbrushes. Companies offer value-added features such as Bluetooth compatibility, rechargeable batteries, and durable construction to justify premium pricing.
- These features have led to the widespread adoption of electric toothbrushes in developed countries like the US, Canada, and the UK, where high disposable income and a strong focus on oral healthcare drive demand. However, market conditions in developing countries are not as favorable due to limited product availability and lower disposable income. Regardless, the market continues to expand, driven by consumer preference for more effective oral care solutions.
Exclusive Customer Landscape
The electric toothbrush market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the electric toothbrush market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, electric toothbrush market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Brush Baby Ltd. - The company offers electric toothbrush such as BabySonic Electric Toothbrush.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Brush Buddies
- Caresmith
- Church and Dwight Co. Inc.
- Colgate Palmolive Co.
- Conair Corp.
- Den Mat Holdings LLC
- FOREO AB
- Guangzhou Stars Pulse Co. Ltd.
- JSB Health and Fitness Pvt. Ltd.
- Koninklijke Philips NV
- Lion Corp.
- OMRON Corp.
- Panasonic Holdings Corp.
- Perrigo Co. Plc
- Quip
- Risun Technology Co. Ltd.
- Sanyei Deutschland GmbH
- The Procter and Gamble Co.
- Xiaomi Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market has experienced significant growth in recent years, driven by the increasing awareness of the importance of oral health and the adoption of innovative technological products. Oral care has become an essential part of personal consumption expenditure, as people recognize the link between good oral hygiene and overall health. The shift towards electric toothbrushes from traditional oral care methods is influenced by several factors. The health of gums and teeth is a primary concern for consumers, and electric toothbrushes offer superior cleaning capabilities compared to manual toothbrushes. The use of advanced technologies, such as AI and ultrasonic or vibrating brushes, enhances the effectiveness of oral care routines.
Moreover, the widespread awareness of dental problems, including tooth decay, gum disease, bad breath, and tooth sensitivity, has led to an increase in the demand for oral care products. The elderly population, in particular, benefits from electric toothbrushes due to their ease of use and improved oral health outcomes. The online sector has played a crucial role in the growth of the market. E-commerce platforms provide consumers with easy access to a wide range of electric toothbrushes, including rechargeable brushes, bamboo electric toothbrushes, teeth whitening toothbrushes, toothbrushes for braces, and silicone sonic toothbrushes. Advertising expenditure in the oral care industry has also contributed to the market's expansion.
Further, companies invest heavily in marketing campaigns to promote their electric toothbrushes, highlighting their benefits and features. The use of Bluetooth technology in some toothbrushes, for instance, allows users to track their brushing habits and receive real-time feedback, adding value to their oral care routine. Despite the growth of the market, the traditional oral care segment still holds a substantial share. However, the trend towards electric toothbrushes is expected to continue, driven by the increasing awareness of oral health and the availability of innovative products. The power supply is another factor influencing the market. With the rise of vertical charging solutions, users no longer need to worry about finding a power outlet to charge their toothbrushes.
In addition, the market is experiencing significant growth driven by advancements in AI technology and the increasing urban population. As the adoption rate rises, especially among elderly people, innovative products like power toothbrushes and ultrasonic toothbrushes are gaining popularity. Bluetooth toothbrushes offer advanced features for tracking oral health, while tooth sensitivity toothbrushes cater to those with specific needs. The market also sees a rise in stylish options like silicone sonic toothbrushes with a comfortable design and aluminium handle. Mouth Watchers have become a premium choice in the premier segment, appealing to high-end consumers. The product adoption continues to increase, reflecting a growing demand for oral toothbrushes that integrate cutting-edge technology for enhanced performance and user experience.
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Market Scope |
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Report Coverage |
Details |
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Page number |
210 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8% |
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Market Growth 2025-2029 |
USD 1.9 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
8.9 |
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Key countries |
US, Germany, UK, Canada, China, France, Italy, Spain, Japan, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Electric Toothbrush Market Research and Growth Report?
- CAGR of the Electric Toothbrush industry during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the electric toothbrush market growth of industry companies
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