Education Marketing Services Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, Australia, UK, Germany - Size and Forecast 2024-2028

Published: Dec 2023

Pages: 158

SKU: IRTNTR77009

Snapshot

Education Marketing Services Market 2024-2028

The education marketing services market size is estimated to grow at a CAGR of 11.21% between 2023 and 2028. The market size is forecast to increase by USD 51.28 billion. The accelerated growth of the market is due to various factors, including increasing spending on advertising by universities, the growing prominence of digital advertising in educational marketing and the rising adoption of online learning.

The report includes a comprehensive outlook on the Education Marketing Services Market, offering forecasts for the industry segmented by End-user which comprises K-12, higher education and corporate. Additionally, it is categorized Type into private, and public and covers Geography, including North America, Europe, APAC, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the size of the Education Marketing Services Market During the Forecast Period?

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Education Marketing Services Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Education Marketing Services Market Driver

The rising adoption of online learning is notably driving the market growth. The COVID-19 pandemic accelerated the adoption of online learning as educational institutions worldwide had to quickly pivot to remote and online teaching. This shift emphasized the need for effective marketing to communicate the benefits of online programs to students. Ongoing advancements in technology enhance the online learning experience. Marketing services leverage these technological features such as interactive platforms, virtual classrooms, and artificial intelligence (AI)-driven adaptive learning, to create compelling campaigns that resonate with tech-savvy students.

For instance, as an early adopter of online education, the University of Phoenix has utilized marketing services to promote its online degree programs. Their marketing strategies emphasize the convenience and career relevance of online learning. Therefore, the growing adoption of online learning will have a positive impact on the growth of the education marketing services market during the forecast period.

Key Education Marketing Services Market Trends

The rise of virtual reality (VR) and augmented reality (AR) technologies in education marketing services is an emerging trend shaping the market growth. VR and AR technologies offer unique and interactive experiences that transcend traditional marketing methods, providing prospective students with a vivid and realistic preview of educational institutions and their offerings. In the context of education marketing, VR and AR are employed to create virtual campus tours and immersive experiences. Prospective students can explore campuses, classrooms, and facilities as if physically present, fostering a deeper connection with the educational environment.

However, the adoption of VR and AR in education marketing contributes to a more personalized and immersive experience for prospective students. Institutions that leverage these technologies differentiate themselves in a competitive market, attracting students who seek modern and interactive ways to explore their educational options. Thus, the growing adoption of such technologies will positively impact the growth of the market during the forecast period.

Major Education Marketing Services Market Challenge

Budget constraints with educational institutions are a significant challenge hindering market growth. As universities, colleges, and schools grapple with limited financial resources, allocating funds to marketing efforts becomes a challenging drive. Marketing services, especially those adopting innovative digital strategies, often incur significant costs for technology, analytics, and skilled professionals. The competition to attract students is fierce, prompting educational institutions to seek cost-effective solutions. However, the demand for comprehensive and impactful marketing campaigns clashes with the reality of restricted budgets.

Furthermore, the COVID-19 pandemic has intensified financial pressures on educational institutions, with many diverting resources toward adapting to remote learning and ensuring campus safety. This diversion limits the funds available for expansive marketing initiatives. Therefore, budget constraints with educational institutions will decrease the adoption of education marketing solutions and will negatively impact the growth of the market during the forecast period.

Education Marketing Services Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Education Marketing Services Market Customer Landscape

Who are the Major Education Marketing Services Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3 Enrollment Marketing Inc. - The company offers education marketing services that provides marketing strategies to increase student enrollment in higher education.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What are the Largest-Growing Segments in the Education Marketing Services Market?

The K-12 segment is estimated to witness significant growth during the forecast period. The demand for education marketing services in the K-12 end-user segment is increasing owing to changing dynamics in the education landscape, the need for effective communication with parents and students, and the desire to stand out in a competitive education industry. K-12 schools are facing heightened competition, with parents seeking the best educational options for their children

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The K-12 segment was the largest and was valued at USD 24.11 billion in 2018. Further, through a combination of online advertising and community events, the school effectively communicated its commitment to tailored educational approaches, attracting families seeking individualized learning experiences. When it comes to K-12, social media advertising is substantially more affordable than traditional promotional strategies and usually provides better value for the money. This is especially helpful because advertising budgets at schools are usually very tight. The two main benefits of social media marketing are increased exposure and increased traffic. Thus, increasing competition among schools, the emphasis on effective communication with parents, the adoption of digital marketing strategies, and the ongoing need for community engagement are expected to boost the growth of the K-12 segment of the global education marketing services market during the forecast period.

Which are the Key Regions for the Education Marketing Services Market?

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Educational institutions are increasingly recognizing the need to establish a strong online presence to reach and engage with their target audiences effectively. Digital marketing services enable these institutions to leverage online platforms and technologies to enhance visibility and engagement. Prospective students and parents in North America are more digitally connected than ever, relying on online channels for information and decision-making. As a result, education providers need to align their marketing strategies with changing consumer behaviour, emphasizing digital platforms to capture the attention of their target audience.

In addition, the demand for education marketing services in North America is driven by the need for institutions to adapt to digital trends, engage with their audience on various online platforms, such as webinars and digital advertising, and differentiate themselves in a competitive landscape. The integration of digital marketing services allows educational institutions to effectively navigate the evolving marketing landscape and connect with their target audience in meaningful ways. Such factors will boost the growth of the North American education marketing services market during the forecast period.

Segment Overview

The education marketing services market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

End-user Outlook
- K-12
- Higher education
- Corporate

Type Outlook
- Private
- Public

Region Outlook
- North America
  - The U.S.
  - Canada
- South America
  - Chile
  - Brazil
  - Argentina
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Education Marketing Services Market Scope
Report Coverage	Details
Page number	158
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 11.21%
Market Growth 2024-2028	USD 51.28 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	10.24
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 36%
Key countries	US, Canada, Australia, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3 Enrollment Marketing Inc., Academica Group, Active Internet Technologies LLC, Agile Education Marketing LLC, Carnegie Dartlet LLC, EAB Global Inc., EDSURGE INC., EducationDynamics, Ellucian Co. LP, Emerge Education, Enrollment Marketing Solutions, Higher Education Marketing, HubSpot Inc., JPL Integrated Communications Inc., Keystone Educational Group, PX Inc, Rankon Technologies Pvt. Ltd., Roots Digital Pte. Ltd. , SeeResponse LLC, and Sprint Media Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Education Marketing Services Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global education marketing services market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global education marketing services market 2018 - 2022 ($ billion)

4.2 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)

6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user

6.3 K-12 - Market size and forecast 2023-2028
- Exhibit 34: Chart on K-12 - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on K-12 - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on K-12 - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on K-12 - Year-over-year growth 2023-2028 (%)

6.4 Higher education - Market size and forecast 2023-2028
- Exhibit 38: Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Higher education - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Higher education - Year-over-year growth 2023-2028 (%)

6.5 Corporate - Market size and forecast 2023-2028
- Exhibit 42: Chart on Corporate - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Corporate - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Corporate - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Corporate - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by End-user
- Exhibit 46: Market opportunity by End-user ($ billion)
- Exhibit 47: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 48: Chart on Type - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 50: Chart on Comparison by Type
- Exhibit 51: Data Table on Comparison by Type

7.3 Private - Market size and forecast 2023-2028
- Exhibit 52: Chart on Private - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Private - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Private - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Private - Year-over-year growth 2023-2028 (%)

7.4 Public - Market size and forecast 2023-2028
- Exhibit 56: Chart on Public - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Public - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Public - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Public - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Type
- Exhibit 60: Market opportunity by Type ($ billion)
- Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2023-2028 (%)
- Exhibit 64: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 UK - Market size and forecast 2023-2028
- Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 Canada - Market size and forecast 2023-2028
- Exhibit 99: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Canada - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.12 Australia - Market size and forecast 2023-2028
- Exhibit 103: Chart on Australia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on Australia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on Australia - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on Australia - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ billion)
- Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 3 Enrollment Marketing Inc.
- Exhibit 115: 3 Enrollment Marketing Inc. - Overview
- Exhibit 116: 3 Enrollment Marketing Inc. - Product / Service
- Exhibit 117: 3 Enrollment Marketing Inc. - Key offerings

12.4 Academica Group
- Exhibit 118: Academica Group - Overview
- Exhibit 119: Academica Group - Product / Service
- Exhibit 120: Academica Group - Key offerings

12.5 Active Internet Technologies LLC
- Exhibit 121: Active Internet Technologies LLC - Overview
- Exhibit 122: Active Internet Technologies LLC - Product / Service
- Exhibit 123: Active Internet Technologies LLC - Key offerings

12.6 Agile Education Marketing LLC
- Exhibit 124: Agile Education Marketing LLC - Overview
- Exhibit 125: Agile Education Marketing LLC - Product / Service
- Exhibit 126: Agile Education Marketing LLC - Key offerings

12.7 Carnegie Dartlet LLC
- Exhibit 127: Carnegie Dartlet LLC - Overview
- Exhibit 128: Carnegie Dartlet LLC - Product / Service
- Exhibit 129: Carnegie Dartlet LLC - Key offerings

12.8 EAB Global Inc.
- Exhibit 130: EAB Global Inc. - Overview
- Exhibit 131: EAB Global Inc. - Product / Service
- Exhibit 132: EAB Global Inc. - Key offerings

12.9 EDSURGE INC.
- Exhibit 133: EDSURGE INC. - Overview
- Exhibit 134: EDSURGE INC. - Product / Service
- Exhibit 135: EDSURGE INC. - Key offerings

12.10 Enrollment Marketing Solutions
- Exhibit 136: Enrollment Marketing Solutions - Overview
- Exhibit 137: Enrollment Marketing Solutions - Product / Service
- Exhibit 138: Enrollment Marketing Solutions - Key offerings

12.11 Higher Education Marketing
- Exhibit 139: Higher Education Marketing - Overview
- Exhibit 140: Higher Education Marketing - Product / Service
- Exhibit 141: Higher Education Marketing - Key offerings

12.12 HubSpot Inc.
- Exhibit 142: HubSpot Inc. - Overview
- Exhibit 143: HubSpot Inc. - Product / Service
- Exhibit 144: HubSpot Inc. - Key news
- Exhibit 145: HubSpot Inc. - Key offerings

12.13 JPL Integrated Communications Inc.
- Exhibit 146: JPL Integrated Communications Inc. - Overview
- Exhibit 147: JPL Integrated Communications Inc. - Product / Service
- Exhibit 148: JPL Integrated Communications Inc. - Key offerings

12.14 Keystone Educational Group
- Exhibit 149: Keystone Educational Group - Overview
- Exhibit 150: Keystone Educational Group - Product / Service
- Exhibit 151: Keystone Educational Group - Key offerings

12.15 Rankon Technologies Pvt. Ltd.
- Exhibit 152: Rankon Technologies Pvt. Ltd. - Overview
- Exhibit 153: Rankon Technologies Pvt. Ltd. - Product / Service
- Exhibit 154: Rankon Technologies Pvt. Ltd. - Key offerings

12.16 Roots Digital Pte. Ltd.
- Exhibit 155: Roots Digital Pte. Ltd. - Overview
- Exhibit 156: Roots Digital Pte. Ltd. - Product / Service
- Exhibit 157: Roots Digital Pte. Ltd. - Key offerings

12.17 Sprint Media Ltd.
- Exhibit 158: Sprint Media Ltd. - Overview
- Exhibit 159: Sprint Media Ltd. - Product / Service
- Exhibit 160: Sprint Media Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 161: Inclusions checklist
- Exhibit 162: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 163: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 164: Research methodology
- Exhibit 165: Validation techniques employed for market sizing
- Exhibit 166: Information sources

13.5 List of abbreviations
- Exhibit 167: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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