Enjoy complimentary customisation on priority with our Enterprise License!
The Global Online Education Market size is forecast to increase by USD 111.01 billion, at a CAGR of 9.77% between 2023 and 2028. The Global Online Education Market witnesses growth propelled by key drivers and emerging trends reshaping the education landscape. With growing advantages in online learning, coupled with rapid internet-enabled device penetration, there's heightened accessibility to educational resources worldwide. Additionally, the increasing focus on language learning drives demand for online language courses. However, challenges such as inadequate cybersecurity measures and infrastructure limitations in developing economies pose hurdles to market expansion. Emerging trends like the adoption of apps and wearables, alongside the emergence of cloud computing, present opportunities for innovation and growth in the online education sector. The report includes historic market data from 2018-2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and history.
The market growth analysis by the primary and secondary supplemental education segment will be significant during the projection period. This segment includes online learning for students enrolled in primary and secondary classes. The online channel delivers a conducive educational environment to students who are in favour of individual high-quality learning. This segment is expected to witness high growth owing to factors such as the growing interest of students in the detailed understanding of subjects and increased awareness among the students regarding the availability of such a mode of education, especially in developing countries.
Get a glance at the market contribution of various segments View PDF Sample
The primary and secondary supplemental education was the largest segment and was valued at USD 40.25 billion in 2018. The curriculum for science, technology, engineering, and mathematics (STEM) subjects is gaining importance as it combines rigorous academic principles with the skills of learners. E-learning platforms teach these four disciplines as an integrated learning paradigm based on real-world applications rather than teaching them as discrete and separate subjects. Schools also provide game-based e-learning digital education with goals, rules, feedback systems, and voluntary participation. The curriculum uses gaming elements with embedded educational gaming features designed to aid teaching and enhance student learning experiences by developing critical thinking and problem-solving skills. All such factors are anticipated to drive the growth of the segment of the market during the forecast period.
APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
View the Bestselling Market Report Instantly
Further, the adoption of digital education content is high in North America as it is seen as a learning process and a medium where students use new technologies. Companies are investing in new technologies to provide flexibility to the academic sector. Therefore, students can learn using the digital mode of education and technological tools while exploring a virtual learning environment. The Florida Virtual School is an online school built for personalized learning that can be accessed by public, private, and homeschooled students for K-12 education. Globally, the US is the largest market in the region. The market in the country is driven by the increasing acceptance of online degrees. The shift in the preference of students is high, especially due to the flexible formats (self-paced courses) of online degrees. Therefore, the factors mentioned above indicate that the market will witness year-over-year growth in the region during the forecast period.
In response to the evolving demands, the global online education market adopts cloud-based systems and AI-enabled e-learning solutions to provide instructors and learners with study materials through internet-enabled devices like laptops, mobile phones, and PCs, alongside traditional pen and paper models. This convergence of culture and technology is further accelerated by the widespread availability of 5G networks, notwithstanding challenges such as regulatory hurdles and geographic limitations in accreditation and compliance regulations. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rapid penetration of internet-enabled devices is notably driving market growth. The proliferation of smartphones has been particularly remarkable, with the number of mobile cellular subscriptions increasing steadily from 8.27 billion in 2020 to 8.36 billion in 2022, as reported by the World Bank Group. This surge in mobile phone and tablet usage, coupled with the rising demand for personalized learning experiences, has fueled the expansion of online education. Numerous vendors in the market offer a variety of audio-visual and textual learning content tailored for compatibility with smartphone devices.
Furthermore, the rapid development of infrastructure in emerging economies like China and India has elevated their education systems to levels comparable to those in developed economies such as the US and the UK. Consequently, the preference for smartphone devices as the primary platform for accessing educational content is expected to drive market growth in the forecast period.
The adoption of cloud-based systems and AI-enabled e-learning solutions has further facilitated the convergence of cultures in education. These technologies offer learners access to a wide range of study materials, including PDFs, podcasts, and videos, beyond traditional pen and paper models. Despite regulatory hurdles such as compliance regulations and licensing processes, the increasing accessibility to the internet, along with advancements in technology and government initiatives promoting online schooling, is overcoming geographic limitations and fostering a global exchange of cultures through education.
The growing adoption of apps and wearables for online education is an emerging trend shaping market development. The use of virtual reality (VR) in tutoring creates a unique environment for studying. Along with the use of VR in online lessons, tutors are enhancing their sessions with various mobile apps. The proliferation of smartphones, coupled with the increasing penetration of the Internet, is fueling the demand for mobile learning apps. Students also use the app for reading books, utilizing the text-to-speech and speech-to-text features, and doing exercises and tasks.
Furthermore, VR is expected to be the most popular technology in virtual classrooms. The main benefit of these types of technologies is the ability to share content easily. Smartwatches keep the user connected always. Besides, a smartwatch is connected to other devices, such as smartphones, which makes online education convenient for its users. Therefore, the growing adoption of wearables and mobile apps for online education is expected to propel the growth of the market during the forecast period.
Accreditation and recognition issues with online certificates are a significant challenge hindering market growth. Several major employers prefer students from traditional top-tier institutes over the ones who have acquired the same skill from a digitized source. For instance, in 2009, the Government of India imposed a ban on distance Master of Technology and Bachelor of Technology courses on the grounds of compromised quality. The six-year-old ban was lifted in 2015 but was re-imposed in 2016.
Additionally, the All India Council for Technical Education still follows rigid regulations and does not recognize online distance-learning platforms for courses related to architecture, pharmacy, hotel management, and engineering. For instance, SMU-DE for Distance Education is approved by the UGC but not by the AICTE. Hence, regulatory standards and limited acceptance of distance learning programs by various corporates are expected to hinder the growth of the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc. - The company offers online education such as masters degrees, bachelors degree, AI and digital transformation, business management and stragetgy, data science and analysis, and finance through the subsidary company edX. Through global online learning platform edX, they connect millions of people to high quality, career relevant education in partnership with leading universities and industry experts.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing a transformative shift driven by the integration of cutting-edge technologies such as Artificial Intelligence (AI) and 5G networks. Multinational companies are actively engaging with educational institutions, ushering in an era where traditional pen-and-paper teaching is supplemented or replaced by dynamic digital platforms. Learning Management Systems (LMS) play a pivotal role, offering a diverse range of tools such as podcasts, videos, and innovative methods like hybrid models that combine audiovisual modes. This digital revolution, however, raises considerations for inclusivity, with a focus on addressing the needs of financially weak students.
Moreover, the importance of attendance is redefined in the virtual realm, where reliable technology is crucial, yet challenges like technical issues and potential health hazards require mitigation. The advent of 5G networks facilitates seamless Mobile E-learning, enhancing accessibility. Various stakeholders, including Service Providers, Content Providers, and educational institutions at both Higher Education and K-12 Schools, are actively participating in this paradigm shift, with tools like Application Simulation Tool and Rapid E-learning shaping the landscape of online education.
In the rapidly evolving landscape of education, the global online education market is witnessing a paradigm shift towards innovative learning approaches such as the computer-assisted learning framework. This transition is facilitated by dedicated instructors and diverse study materials, transforming the cost of instruction. Government initiatives promote the expansion of online schooling, leveraging technologies like AI-enabled e-learning solutions and cloud-based arrangements. Students access learning materials through various mediums including PDFs, transitioning from traditional pen and paper models to utilizing laptops and cell phones. Despite advancements, challenges like regulatory hurdles and compliance regulations persist, influencing accreditation criteria and licensing processes. Nonetheless, online education fosters culture exchange and convergence, transcending geographic limitations and enhancing internet users' accessibility to education.
The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Online Education Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.77% |
Market Growth 2024-2028 |
USD 111.01 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.19 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Alison, Cengage Learning Inc., Chegg Inc., Codecademy LLC, Coursera Inc., Docebo Inc., Global University Systems, Instructure Holdings Inc., Khan Academy Inc., LinkedIn Corp., Pearson Plc, Pluralsight LLC, PowerSchool Holdings Inc., Simplilearn, SkillShare Inc., Skillsoft Corp., Teachable Inc., Thinkific Labs Inc, Udacity Inc., Udemy Inc., and Treehouse Island Inc |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.