US Online Fashion Retail Market Size 2025-2029
The US online fashion retail market size is forecast to increase by USD 303.9 billion at a CAGR of 15.6% between 2024 and 2029.
- The market is experiencing significant growth due to several key factors. One of the primary drivers is the rise in online spending as consumers increasingly prefer the convenience and accessibility of shopping from the comfort of their homes. Another trend is the growing online sports apparel and footwear industry, as more people adopt active lifestyles and seek out specialized products.
- However, this market growth is not without challenges. Rising security and privacy concerns related to consumer data are becoming a major concern, with consumers demanding greater transparency and protection. Data security, along with the integration of artificial intelligence and machine learning, is becoming increasingly important in addressing these issues and ensuring enhanced protection for consumer information. Retailers must invest in strong security measures and clear communication with their customers to build trust and maintain their business.
What will be the Size of the market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Online Fashion Retail Market in US 2019 - 2023
- Historic Market Size - Data Table on Online Fashion Retail Market in US 2019 - 2023 ($ billion)
- 5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the Online Fashion Retail Market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 Women - Market size and forecast 2024-2029
- Chart on Women - Market size and forecast 2024-2029 ($ billion)
- Data Table on Women - Market size and forecast 2024-2029 ($ billion)
- Chart on Women - Year-over-year growth 2024-2029 (%)
- Data Table on Women - Year-over-year growth 2024-2029 (%)
- 8.4 Men - Market size and forecast 2024-2029
- Chart on Men - Market size and forecast 2024-2029 ($ billion)
- Data Table on Men - Market size and forecast 2024-2029 ($ billion)
- Chart on Men - Year-over-year growth 2024-2029 (%)
- Data Table on Men - Year-over-year growth 2024-2029 (%)
- 8.5 Kids - Market size and forecast 2024-2029
- Chart on Kids - Market size and forecast 2024-2029 ($ billion)
- Data Table on Kids - Market size and forecast 2024-2029 ($ billion)
- Chart on Kids - Year-over-year growth 2024-2029 (%)
- Data Table on Kids - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Apparel - Market size and forecast 2024-2029
- Chart on Apparel - Market size and forecast 2024-2029 ($ billion)
- Data Table on Apparel - Market size and forecast 2024-2029 ($ billion)
- Chart on Apparel - Year-over-year growth 2024-2029 (%)
- Data Table on Apparel - Year-over-year growth 2024-2029 (%)
- 9.4 Footwears - Market size and forecast 2024-2029
- Chart on Footwears - Market size and forecast 2024-2029 ($ billion)
- Data Table on Footwears - Market size and forecast 2024-2029 ($ billion)
- Chart on Footwears - Year-over-year growth 2024-2029 (%)
- Data Table on Footwears - Year-over-year growth 2024-2029 (%)
- 9.5 Bags and accessories - Market size and forecast 2024-2029
- Chart on Bags and accessories - Market size and forecast 2024-2029 ($ billion)
- Data Table on Bags and accessories - Market size and forecast 2024-2029 ($ billion)
- Chart on Bags and accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Bags and accessories - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
10 Market Segmentation by Type
- 10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 10.3 Mass market - Market size and forecast 2024-2029
- Chart on Mass market - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mass market - Market size and forecast 2024-2029 ($ billion)
- Chart on Mass market - Year-over-year growth 2024-2029 (%)
- Data Table on Mass market - Year-over-year growth 2024-2029 (%)
- 10.4 Premium - Market size and forecast 2024-2029
- Chart on Premium - Market size and forecast 2024-2029 ($ billion)
- Data Table on Premium - Market size and forecast 2024-2029 ($ billion)
- Chart on Premium - Year-over-year growth 2024-2029 (%)
- Data Table on Premium - Year-over-year growth 2024-2029 (%)
- 10.5 Luxury - Market size and forecast 2024-2029
- Chart on Luxury - Market size and forecast 2024-2029 ($ billion)
- Data Table on Luxury - Market size and forecast 2024-2029 ($ billion)
- Chart on Luxury - Year-over-year growth 2024-2029 (%)
- Data Table on Luxury - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Adidas AG
- Adidas AG - Overview
- Adidas AG - Business segments
- Adidas AG - Key news
- Adidas AG - Key offerings
- Adidas AG - Segment focus
- SWOT
- 14.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.6 ASOS Plc
- ASOS Plc - Overview
- ASOS Plc - Business segments
- ASOS Plc - Key news
- ASOS Plc - Key offerings
- ASOS Plc - Segment focus
- SWOT
- 14.7 Backcountry.com LLC
- Backcountry.com LLC - Overview
- Backcountry.com LLC - Product / Service
- Backcountry.com LLC - Key offerings
- SWOT
- 14.8 Costco Wholesale Corp.
- Costco Wholesale Corp. - Overview
- Costco Wholesale Corp. - Business segments
- Costco Wholesale Corp. - Key offerings
- Costco Wholesale Corp. - Segment focus
- SWOT
- 14.9 Forever21 Inc.
- Forever21 Inc. - Overview
- Forever21 Inc. - Product / Service
- Forever21 Inc. - Key offerings
- SWOT
- 14.10 Frasers Group plc
- Frasers Group plc - Overview
- Frasers Group plc - Business segments
- Frasers Group plc - Key offerings
- Frasers Group plc - Segment focus
- SWOT
- 14.11 Industria de Diseno Textil SA
- Industria de Diseno Textil SA - Overview
- Industria de Diseno Textil SA - Business segments
- Industria de Diseno Textil SA - Key news
- Industria de Diseno Textil SA - Key offerings
- Industria de Diseno Textil SA - Segment focus
- SWOT
- 14.12 Nike Inc.
- Nike Inc. - Overview
- Nike Inc. - Business segments
- Nike Inc. - Key news
- Nike Inc. - Key offerings
- Nike Inc. - Segment focus
- SWOT
- 14.13 Nordstrom Inc.
- Nordstrom Inc. - Overview
- Nordstrom Inc. - Product / Service
- Nordstrom Inc. - Key offerings
- SWOT
- 14.14 Penney OpCo LLC
- Penney OpCo LLC - Overview
- Penney OpCo LLC - Product / Service
- Penney OpCo LLC - Key offerings
- SWOT
- 14.15 PVH Corp.
- PVH Corp. - Overview
- PVH Corp. - Business segments
- PVH Corp. - Key offerings
- PVH Corp. - Segment focus
- SWOT
- 14.16 Ralph Lauren Corp.
- Ralph Lauren Corp. - Overview
- Ralph Lauren Corp. - Business segments
- Ralph Lauren Corp. - Key news
- Ralph Lauren Corp. - Key offerings
- Ralph Lauren Corp. - Segment focus
- SWOT
- 14.17 The Gap Inc.
- The Gap Inc. - Overview
- The Gap Inc. - Business segments
- The Gap Inc. - Key offerings
- The Gap Inc. - Segment focus
- SWOT
- 14.18 Under Armour Inc.
- Under Armour Inc. - Overview
- Under Armour Inc. - Business segments
- Under Armour Inc. - Key news
- Under Armour Inc. - Key offerings
- Under Armour Inc. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape