Football Shoes Market Analysis Europe, South America, APAC, North America, Middle East and Africa - Brazil, Germany, UK, France, Japan - Size and Forecast 2024-2028

Published: Aug 2024 Pages: 160 SKU: IRTNTR75443

Football Shoes Market Size 2024-2028

The football shoes market size is forecast to increase by USD 2.18 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by frequent new product launches from key companies and increased online penetration. These trends are fueled by consumer demand for innovative designs, advanced technologies, and improved comfort and performance. However, the market also faces challenges, including the availability of counterfeit football shoes, which can negatively impact both consumers and legitimate companies. To stay competitive, companies must focus on product differentiation, pricing strategies, and effective marketing campaigns to reach and engage consumers both online and offline. The market includes shoes for Women's football, Indoor football, and outdoor games on Firm ground, Soft ground, Artificial ground, and Turf football fields. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market is shaped by the needs of professional athletes and sports enthusiasts seeking optimal grip and stability on various playing surfaces. Key factors include the water resistant properties of shoes designed for grass fields and the firm ground category for solid ground play. Innovations in materials like rubber enhance support and injury prevention, crucial for sports such as rugby league, hurling, lacrosse, shinty, and quidditch. The market is expected to grow significantly due to the increasing popularity of football and the continuous advancements in footwear technology. The market also caters to the sports industry with features that support endurance, strength training, and cardio workouts. Sky Sports and the Football Association, alongside national bodies like the All India Football Federation, influence trends and standards. These advancements not only aid in stress relief and mental health benefits but also ensure performance and safety during intense play. Football Shoes are made from diverse materials like leather and synthetic materials such as Nylon and Polyurethane.

Key Market Driver

Frequent launches of football shoes by companies are the key factor driving the growth of the market. Football shoe designs and technologies evolve rapidly, and frequent product launches allow vendors to stay updated with the latest trends in the market. This enables them to meet the demands of consumers who are always seeking the newest and most advanced footwear. Regular product launches help generate excitement and anticipation among consumers. By introducing new models frequently, vendors can keep their customer base engaged and maintain their interest in the brand. This can lead to increased sales and customer loyalty.

For instance, in January 2023, Kipsta, Decathlon SA, football brand, launched Traxium Compressor football shoes. Similarly, in October 2022, Nike Inc. released Cristiano Ronaldo signature Mercurial series. Thus, frequent product launches will positively impact the growth of themarket during the forecast period.

Significant Market Trends

Increased online penetration is the primary trend in the market growth. The popularity of e-commerce platforms, online stores of sports retailers, and dedicated websites for sports gear have contributed to the increasing online penetration of football shoes. Online retail has been growing over the years. E-commerce platforms provide convenience, a wider range of options, and competitive pricing, making them popular among consumers. Rising internet penetration, growing customer preference in online commerce, availability of fast shipping, and fragmentation of consumer choice play a major role in the development of the global market.

Moreover, the online channels enable vendors to sell their products directly to consumers, bypassing traditional retail intermediaries. This direct-to-consumer model eliminates the need for physical stores, reducing overhead costs and allowing vendors to offer competitive prices to customers. It also provides vendors with valuable customer data and insights that can be used to personalize marketing strategies and improve product offerings. Therefore, the rising penetration of online sales channels will have a positive impact on the growth of the global market during the forecast period.

Major Market Challenge

The availability of counterfeit football shoes is a major challenge to the growth of the market. Over the past few years, counterfeits of leading football shoe brands have flooded the market. These products use the original brand name and attract customers at lower prices than the original products. Counterfeit goods, therefore, damage reputations and lead to significant market share losses for major popular brands. The penetration of e-commerce has expanded its geographical footprint, facilitating the spread, sale, and distribution of counterfeit goods.

Furthermore, due to the similarity in appearance, customers may have difficulty distinguishing the real from the counterfeit. The low price of counterfeit goods increases the demand for such products. The availability of counterfeit goods, therefore, adversely affects the sales and pricing strategy of suppliers, diluting market share and damaging its reputation. Thus, the availability of counterfeit products may hamper the growth of the global market during the forecast period.

Market Segmentation

BY Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline segment consists of hypermarkets, supermarkets, department stores, brick-and-mortar sporting goods stores, and others.

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The offline segment was valued at USD 7.58 billion in 2018. The growth of the segment can be attributed to consumer perceptions and shopping behavior. Consumers see offline or brick-and-mortar stores as a more reliable source of authentic shopping compared with other stores. Specialty stores offer popular football shoe brands and sell them through their outlets. Sales personnel employed at specialty stores have a thorough knowledge of products and provide detailed product information to buyers. Thus, buyers prefer purchasing football shoe products from specialty stores. A rise in the number of specialty stores drives the sale of football shoes. Such factors will increase segment growth during the forecast period.

By Region

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Europe is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. The demand for football shoes in Europe is driven by several factors. Europe hosts major international football tournaments like the UEFA Champions League and the UEFA European Championship. These events draw global attention and generate excitement among fans, leading to increased interest in football-related products, including football shoes.

Additionally, football has a strong grassroots culture in Europe, with millions of people of all ages participating in the sport. Whether it is playing in local leagues, school teams, or recreational matches, football is deeply ingrained in European society. This widespread participation contributes to the high demand for football shoes as players seek appropriate footwear for performance and safety.

Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adidas AG:   The company offers football shoes such as Adidas Predator, Adidas X, Adidas Nemeziz, and Adidas Copa.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Adidas AG, ANTA Sports Products Ltd., ASICS Corp., BasicNet Spa, Concave International Pty Ltd., Decathlon SA, Geox S.p.A, Iconix International, JOMA SPORT SA, Lotto Sport Italia Spa, Mizuno Corp., New Balance Athletics Inc., NEW MILLENNIUM SPORTS S.L., Nike Inc., Pantofola Doro Spa, PUMA SE, Skechers USA Inc., Thornico AS, Under Armour Inc., and Wareshop2 Ltd.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Type Outlook
    • Firm ground
    • Soft ground
    • Artificial ground type
    • Turf type
    • Others
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The Market is influenced by various factors, including spending on football shoes and health consciousness among consumers, driving increased athletic activity. Initiatives and promotional activities, especially in women's football, have led to the growth of this market. The market offers shoes suitable for different surfaces such as grass pitches, hard ground/multi ground, turf football, and indoor football, catering to the diverse needs of players. Sustainability is a key focus, with the adoption of sustainable technology and the use of recycled materials to reduce waste production and land pollution and strengthen waste management. The football shoes market is significantly impacted by the growing football infrastructure and the demands of football clubs. As the sport's popularity drives championship games and local competitions, the need for high-performance footwear with water-resistant properties becomes crucial. Shopping centres and local sports shops are key distribution channels, providing access to the latest football footwear. However, the online distribution channel has also become increasingly important, offering convenience and a broader range of options for consumers. This dynamic market reflects the sport's expansion and the evolving needs of players at all levels, from grassroots to professional clubs.

 Market Scope

Report Coverage

Details

Page number

160

Base year

2023

Historic period

2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.36%

Market growth 2024-2028

USD 2.18 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

4.11

Regional analysis

Europe, South America, APAC, North America, and Middle East and Africa

Performing market contribution

Europe at 47%

Key countries

Brazil, Germany, UK, France, and Japan

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adidas AG, ANTA Sports Products Ltd., ASICS Corp., BasicNet Spa, Concave International Pty Ltd., Decathlon SA, Geox S.p.A, Iconix International, JOMA SPORT SA, Lotto Sport Italia Spa, Mizuno Corp., New Balance Athletics Inc., NEW MILLENNIUM SPORTS S.L., Nike Inc., Pantofola Doro Spa, PUMA SE, Skechers USA Inc., Thornico AS, Under Armour Inc., and Wareshop2 Ltd.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for Market  forecast period

Customization purview

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Distribution Channel
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 2.2 Market characteristics
    • Market characteristics analysis
  • 2.3 Value chain analysis
    • Value Chain Analysis

3 Market Sizing

  • 3.1 Market definition
    • Offerings of companies included in the market definition
  • 3.2 Market segment analysis
    • Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global Football Shoes Market 2018 - 2022
      • Historic Market Size - Data Table on Global Football Shoes Market 2018 - 2022 ($ million)
    • 4.2 Distribution Channel segment analysis 2018 - 2022
      • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Type segment analysis 2018 - 2022
      • Historic Market Size - Type Segment 2018 - 2022 ($ million)
    • 4.4 Geography segment analysis 2018 - 2022
      • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country segment analysis 2018 - 2022
      • Historic Market Size - Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Bargaining power of buyers - Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Threat of new entrants - Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Threat of substitutes - Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Threat of rivalry - Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Chart on Distribution Channel - Market share 2023-2028 (%)
      • Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Chart on Comparison by Distribution Channel
      • Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Chart on Online - Year-over-year growth 2023-2028 (%)
      • Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Market opportunity by Distribution Channel ($ million)
      • Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Chart on Type - Market share 2023-2028 (%)
      • Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Chart on Comparison by Type
      • Data Table on Comparison by Type
    • 7.3 Firm ground - Market size and forecast 2023-2028
      • Chart on Firm ground - Market size and forecast 2023-2028 ($ million)
      • Data Table on Firm ground - Market size and forecast 2023-2028 ($ million)
      • Chart on Firm ground - Year-over-year growth 2023-2028 (%)
      • Data Table on Firm ground - Year-over-year growth 2023-2028 (%)
    • 7.4 Soft ground - Market size and forecast 2023-2028
      • Chart on Soft ground - Market size and forecast 2023-2028 ($ million)
      • Data Table on Soft ground - Market size and forecast 2023-2028 ($ million)
      • Chart on Soft ground - Year-over-year growth 2023-2028 (%)
      • Data Table on Soft ground - Year-over-year growth 2023-2028 (%)
    • 7.5 Artificial ground type - Market size and forecast 2023-2028
      • Chart on Artificial ground type - Market size and forecast 2023-2028 ($ million)
      • Data Table on Artificial ground type - Market size and forecast 2023-2028 ($ million)
      • Chart on Artificial ground type - Year-over-year growth 2023-2028 (%)
      • Data Table on Artificial ground type - Year-over-year growth 2023-2028 (%)
    • 7.6 Turf type - Market size and forecast 2023-2028
      • Chart on Turf type - Market size and forecast 2023-2028 ($ million)
      • Data Table on Turf type - Market size and forecast 2023-2028 ($ million)
      • Chart on Turf type - Year-over-year growth 2023-2028 (%)
      • Data Table on Turf type - Year-over-year growth 2023-2028 (%)
    • 7.7 Others - Market size and forecast 2023-2028
      • Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Chart on Others - Year-over-year growth 2023-2028 (%)
      • Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.8 Market opportunity by Type
      • Market opportunity by Type ($ million)
      • Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Chart on Market share by geography 2023-2028 (%)
      • Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Chart on Geographic comparison
      • Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 South America - Market size and forecast 2023-2028
      • Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Chart on South America - Year-over-year growth 2023-2028 (%)
      • Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 North America - Market size and forecast 2023-2028
      • Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Chart on North America - Year-over-year growth 2023-2028 (%)
      • Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 Brazil - Market size and forecast 2023-2028
      • Chart on Brazil - Market size and forecast 2023-2028 ($ million)
      • Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
      • Chart on Brazil - Year-over-year growth 2023-2028 (%)
      • Data Table on Brazil - Year-over-year growth 2023-2028 (%)
    • 9.9 UK - Market size and forecast 2023-2028
      • Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Chart on UK - Year-over-year growth 2023-2028 (%)
      • Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 France - Market size and forecast 2023-2028
      • Chart on France - Market size and forecast 2023-2028 ($ million)
      • Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Chart on France - Year-over-year growth 2023-2028 (%)
      • Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Market opportunity by geography ($ million)
      • Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Opportunity/Restraints

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market opportunities/restraints

          11 Competitive Landscape

          • 11.1 Overview
            • 11.2 Competitive Landscape
              • Overview on criticality of inputs and factors of differentiation
            • 11.3 Landscape disruption
              • Overview on factors of disruption
            • 11.4 Industry risks
              • Impact of key risks on business

            12 Competitive Analysis

            • 12.1 Companies profiled
              • Companies covered
            • 12.2 Market positioning of companies
              • Matrix on companies position and classification
            • 12.3 Adidas AG
              • Adidas AG - Overview
              • Adidas AG - Business segments
              • Adidas AG - Key news
              • Adidas AG - Key offerings
              • Adidas AG - Segment focus
            • 12.4 ASICS Corp.
              • ASICS Corp. - Overview
              • ASICS Corp. - Product / Service
              • ASICS Corp. - Key news
              • ASICS Corp. - Key offerings
            • 12.5 Concave International Pty Ltd.
              • Concave International Pty Ltd. - Overview
              • Concave International Pty Ltd. - Product / Service
              • Concave International Pty Ltd. - Key offerings
            • 12.6 Decathlon SA
              • Decathlon SA - Overview
              • Decathlon SA - Product / Service
              • Decathlon SA - Key offerings
            • 12.7 Geox S.p.A
              • Geox S.p.A - Overview
              • Geox S.p.A - Business segments
              • Geox S.p.A - Key offerings
              • Geox S.p.A - Segment focus
            • 12.8 Iconix International
              • Iconix International - Overview
              • Iconix International - Product / Service
              • Iconix International - Key offerings
            • 12.9 JOMA SPORT SA
              • JOMA SPORT SA - Overview
              • JOMA SPORT SA - Product / Service
              • JOMA SPORT SA - Key offerings
            • 12.10 Lotto Sport Italia Spa
              • Lotto Sport Italia Spa - Overview
              • Lotto Sport Italia Spa - Product / Service
              • Lotto Sport Italia Spa - Key offerings
            • 12.11 Mizuno Corp.
              • Mizuno Corp. - Overview
              • Mizuno Corp. - Business segments
              • Mizuno Corp. - Key news
              • Mizuno Corp. - Key offerings
              • Mizuno Corp. - Segment focus
            • 12.12 New Balance Athletics Inc.
              • New Balance Athletics Inc. - Overview
              • New Balance Athletics Inc. - Product / Service
              • New Balance Athletics Inc. - Key news
              • New Balance Athletics Inc. - Key offerings
            • 12.13 Nike Inc.
              • Nike Inc. - Overview
              • Nike Inc. - Business segments
              • Nike Inc. - Key news
              • Nike Inc. - Key offerings
              • Nike Inc. - Segment focus
            • 12.14 Pantofola Doro Spa
              • Pantofola Doro Spa - Overview
              • Pantofola Doro Spa - Product / Service
              • Pantofola Doro Spa - Key offerings
            • 12.15 PUMA SE
              • PUMA SE - Overview
              • PUMA SE - Business segments
              • PUMA SE - Key news
              • PUMA SE - Key offerings
              • PUMA SE - Segment focus
            • 12.16 Under Armour Inc.
              • Under Armour Inc. - Overview
              • Under Armour Inc. - Business segments
              • Under Armour Inc. - Key news
              • Under Armour Inc. - Key offerings
              • Under Armour Inc. - Segment focus
            • 12.17 Wareshop2 Ltd.
              • Wareshop2 Ltd. - Overview
              • Wareshop2 Ltd. - Product / Service
              • Wareshop2 Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Inclusions checklist
                • Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Currency conversion rates for US$
              • 13.4 Research methodology
                • Research methodology
              • 13.5 Data procurement
                • Information sources
              • 13.6 Data validation
                • Data validation
              • 13.7 Validation techniques employed for market sizing
                • Validation techniques employed for market sizing
              • 13.8 Data synthesis
                • Data synthesis
              • 13.9 360 degree market analysis
                • 360 degree market analysis
              • 13.10 List of abbreviations
                • List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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