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The grass trimmer market size is estimated to grow at a CAGR of 7.01% between 2022 and 2027. The market size is forecast to increase by USD 431.27 million. The growth of the market depends on several factors such as the increasing gardening and landscaping activities, the growing popularity of DIY gardening activities among residential end-users and the increase in landscaping services.
This grass trimmer market report extensively covers market segmentation by distribution channel (offline and online), product (cordless, electric, and gas-based), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of DIY gardening activities among residential end-users is notably driving the market growth. Among people, the popularity of DIY activities is growing at a fast pace, particularly with regard to household activities, such as carpeting, plumbing, and gardening. This growth is largely attributed to the high cost of hiring professional services for such activities and the digital promotion of DIY skills by bloggers and vloggers. In addition, the adoption of ergonomically designed and multifunctional grass trimmers is further driving the demand for grass trimmers, as these facilitate the introduction and use of these trimmers by people.
For example, Husqvarna, one of the key companies in the global grass trimmer market, delivers a wide range of ergonomically designed, balanced, and high-performance grass trimmers. The growing trend of DIY gardening activities across the world is predicted to be a pivotal factor for the growth of grass trimmers because of the increasing importance of garden improvement tools among residential users, which will drive the global grass trimmers market during the forecast period.
The introduction of efficient battery-operated grass trimmers is an emerging trend shaping the market growth. Battery-operated trimmers are experiencing a substantial advance in demand across the globe due to their advantages over electricity-powered grass trimmers, including easy mobility, lightweight, high power, zero-emission, and negligible noise. However, the initial battery-operated grass trimmers offered in the market suffered from multiple issues, especially with regard to operation time. Additionally, the charging time for these trimmers was also exceptionally high, and because of this, users had to wait for a long time to use the equipment again. Several companies in the markets have initiated offering battery-operated grass trimmers with high efficiency, extra replaceable batteries for standby, and fast charging features to overcome these disadvantages.
For instance, Husqvarna, one of the major companies in the global grass trimmer market, offers battery-operated grass trimmers that are equipped with lithium-ion (Li-ion) batteries, which are long-lasting and fast-charging, and take only 35 minutes for a full charge, along with two extra batteries for comprehensive operation. Furthermore, companies have made it possible for consumers to purchase extra batteries according to their needs. Consequently, the introduction of efficient battery-operated grass trimmers is a favourable trend, which is anticipated to drive the growth of the market in focus during the forecast period.
Increased demand for substitute products is a significant challenge hindering market growth. Lawnmowers and conventional grass-cutting equipment and tools are significant alternatives for grass trimmers. Lawnmowers are technologically cutting-edge products and are more efficient than grass trimmers. Even though lawnmowers are costly, their adoption is increasing, due to their efficiency and other advantages, including safety while using and the ability to save time in commercial and industrial applications. For example, both a grass trimmer and a lawnmower can be used for cutting and trimming grass. Residential owners can also hire professionals for garden improvement activities. This further restricts the sales of grass trimmers, particularly in residential applications.
Moreover, the companies operating in the market need to create awareness about the benefits of adopting grass trimmers to overcome these drawbacks. The trend of artificial gardening, which includes grass turf, especially terrace gardening, is also gaining popularity. This growing trend of artificial gardening will hinder the adoption of grass trimmers during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Grass Trimmer Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alfred Karcher SE and Co KG - The company offers agricultural equipment finance services for Tractor Loan, the rural and semi-urban regions witness huge demand for finance from buyers of tractors, harvesters and other farm equipment.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. The global grass trimmer market is anticipated to increase through the offline segment owing to several factors that cater to consumer preferences and the conventional retail landscape. Offline retail stores deliver an in-person shopping experience, enabling consumers to see, touch, and test grass trimmers before making a purchase. Most importantly, this hands-on experience can build trust and confidence in the product.
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The offline segment was the largest segment and was valued at USD 662.38 million in 2017. The revenue generated by the offline distribution channel is majorly from the sales of products through speciality stores (including brand-owned stores, multi-brand stores, home improvement stores, and appliance stores), hypermarkets, supermarkets, convenience stores, clubhouse stores, direct sales, and department stores. Customers can get printed product brochures, catalogues, and warranties from offline stores, providing tangible information for reference. Some physical stores deliver extra services such as assembly, maintenance, and repair, improving the overall customer experience. Therefore, such factors will drive the growth of the offline segment, which will fuel the growth of the market during the forecast period.
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North America is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the grass trimmer market is anticipated to grow at a steady rate. The key country in the region is the US. Significant factors contributing to the market in the US are the launch of innovative and advanced products. Also, the growing use of online platforms to purchase garden advanced tools, augmented demand for multi-functional grass trimmers, and the growing popularity of cordless grass trimmers. Due to the rapid growth in the number of residential and commercial construction activities, the demand for grass trimmers in North America is also growing.
In addition, commercial construction activities comprise the construction of office spaces, shopping malls, hotels and resorts, and public places, such as parks and gardens. Residential construction includes the construction of individual houses, societies, and multi-story residential units. These units include gardens, courtyards, or lawns, depending on the size of the house, and therefore need garden modification tools for their maintenance. Thus, the growth of the residential construction sector, particularly single-family housing units in the region, will drive the demand for grass trimmers in the region during the forecast period.
In 2020, the rise in the number of COVID-19 cases and associated deaths in North America affected the growth of the construction industry. However, in 2021, the initiation of COVID-19 vaccination drives led to a decrease in the number of COVID-19 cases and the lifting of lockdown restrictions in the region. This has led to the resumption of construction projects for commercial and residential purposes. Such factors are anticipated to positively influence the grass trimmer market in the region during the forecast period.
The grass trimmer market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Grass Trimmer Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.01% |
Market growth 2023-2027 |
USD 431.27 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.45 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 50% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alfred Karcher SE and Co KG, ANDREAS STIHL AG and Co. KG, Deere and Co., EGO, Emak Spa, Honda Motor Co. Ltd., Husqvarna AB, iToolMax, KisanKraft Ltd., Oregon Tool Inc., Positec Tool Corp., Robert Bosch GmbH, Snow Joe LLC, Stanley Black and Decker Inc., Techtronic Industries Co. Ltd., The Toro Co., Trapp, TRUYARD, Wild Badger Power, and YAMABIKO CORP. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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