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The football market size is estimated to grow by USD 599.29 million between 2023 and 2028, accelerating at a compound annual growth rate of 3.45%. The football market is a dynamic and ever-evolving industry that caters to the needs of young adults, who are increasingly prioritizing health and wellness, making fitness and sports activities as part of their healthy lifestyles. Consumer expenditure on football-related products and services has been on the rise, fueled by the growing health consciousness and the desire for physical effort and stamina. Product innovation is a key driver in the football market. Fitness apps, for instance, have become popular tools for tracking workouts and monitoring progress, while outdoor games continue to attract participants with their social and physical benefits. Football, as a formative sport, offers a unique blend of physical effort and mental stability, making it an attractive option for athletes and enthusiasts alike.
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The health diseases prevention trend has also contributed to the growth of the football market as well as that of football equipment. With an increasing awareness of the importance of maintaining good health, consumers are turning to football as a way to improve their overall well-being. Moreover, football is a popular choice for women, with an increasing number of women's participation in sports and the establishment of women's football clubs. The football market is characterized by abstract patterns of consumer behavior, with panels and stability being key considerations for both domestic and international players. Footballs come in various types, including hand stitched, machine stitched, and thermally bonded, each catering to different preferences and use cases. The hand stitched segment, for instance, is popular among traditionalists and those seeking a premium experience, while the thermally bonded segment offers cost-effectiveness and durability.
The market share growth by the offline segment will be significant during the forecast period. The offline segment of the market includes retail outlets of manufacturers of sports equipment, specialty stores, supermarkets, and hypermarkets. Specialty stores, supermarkets, and hypermarkets are popular distribution channels for football in developed nations such as the US, the UK, France, Germany, and Italy. The offline segment was the largest and was valued at USD 2,730.93 million in 2018. Further, a rise in marketing and promotional spending by companies has resulted in innovative and attractive displays in offline sales points. These activities increase awareness about brands and product offerings and make such products preferable among consumers. Multinational football equipment brands are engaging in market expansion plans and are increasingly opening new retail outlets in untapped markets such as India and China. This can be attributed to the increasing prevalence of the sport in these countries, leading to increased demand for football. Therefore, due to these factors, the offline segment will continue to drive football market growth during the forecast period.
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Based on the type, the market has been segmented into training ball, match ball, and others. The training ball segment will account for the largest share of this segment.?
Europe is estimated to contribute 43% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Europe has a deep and passionate football culture, with a long history of the sport ingrained in the fabric of societies. Football is more than just a game; it is a cultural phenomenon that unites people across borders. Europe is home to some of the most prestigious and popular football leagues and tournaments, such as the English Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, and UEFA European Championship. The visibility of these competitions enhances the market for official replica footballs and licensed merchandise. Hosting or participating in global sporting events, such as the FIFA World Cup or UEFA European Championship, generates increased interest in football and its associated merchandise. The rise of football's popularity has significantly boosted sports betting, with fans increasingly engaging in betting activities to enhance their enjoyment of the game.
Furthermore, youth football programs and academies are prevalent throughout Europe, emphasizing skill development and nurturing young talent. This focus on youth football sport contributes to increased demand for football among young players. The rise of e-commerce and online retail platforms has expanded the reach of football manufacturers. Consumers can easily browse and purchase footballs online, contributing to regional market growth. Thus, these factors will drive the growth of the regional market during the forecast period.
The football market research report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Type into training ball, match ball, and others and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The football market forecasting report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments. The report covers market trends and analysis and also includes an in-depth analysis of the rising popularity of football clubs, the integration of VR technology in the sports industry, and concerns associated with the use of advanced materials and weight distribution of football.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The rising popularity of football clubs is notably driving football market growth. Football clubs, especially from Europe, are becoming popular across the world. This has led to a growing number of fans worldwide, which resulted in the growth of the market. The jerseys of famous clubs and national teams are in great demand. As a result of their popularity, clubs are taking the initiative to broadcast European football tournaments in regions such as APAC, Africa, and Latin America. These major European clubs are also engaged in promotional activities to increase their revenue through the sales of merchandise and expand in other regions, including Asia.
Additionally, according to data in 2021, Real Madrid had 252.1 million followers, Barcelona had over 250.3 million followers, and Manchester United had 142 million followers. Football clubs help in the promotion of the game, which leads to a higher fan base and increases demand for football. Thus the rising popularity of football clubs drives the market growth during the forecast period.
Integration of VR technology in the sports industry is an emerging trend shaping football market growth. VR refers to the creation of interactive and simulated environments using computers and software. These environments allow users to participate in virtual activities through simulations. The simulations allow interactions with other participants. The participants can experience life-like scenarios on a virtual plane. However, the number of developments for imbibing virtual reality in football matches is increasing.
Moreover, the technology provides viewers with simulated experiences such as stadium view, suite view, player information, and game rewind features. Therefore, an increasing number of service providers are focusing on adopting VR technology to give an immersive viewing experience of football tournaments to their customers. Such innovations are expected to propel the growth of the market during the forecast period.
Concerns associated with the use of advanced materials and weight distribution of football is a significant challenge hindering football market growth. Achieving the right weight distribution is crucial for the overall performance of a football. Changes in weight distribution can affect the ball's flight, bounce, and feel during play, leading to concerns about consistency and predictability. Changes in weight distribution may impact how players interact with the ball. Players develop muscle memory and techniques based on the characteristics of traditional footballs. Alterations in weight distribution can require adjustments and hinder player skill development. Soccer is played on surfaces and in different weather conditions.
However, the environmental impact of advanced materials used in footballs is a growing concern. Manufacturers need to consider the sustainability of materials, their production processes, and the end-of-life disposal or recycling options. Thus the concerns associated with advanced materials and weight distribution of football will decline the growth of the market during the forecast period.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG - The company offers football such as Al Rihla League junior 350 football, Starlancer Tran, UCL training texture ball, and Al Rihla League Pro winter ball.
The football market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Adidas AG, B G Sports International Ltd., Baden Sports Inc., Decathlon SA, DICKS Sporting Goods Inc., Formative Sports, Franklin Sports Inc., Freewill Sports Pvt. Ltd., Iconix International, Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, ANTA Sports Products Ltd., Belco Sports, Big Game USA LLC, CHAMPRO Sports, Diamond football Co., Hibbett Sports Inc., and Deventrade BV
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The football market is a significant contributor to the sports industry outlook, with broadcasting rights deals, sponsorships, and endorsement agreements driving revenue growth. Digital platforms, social networks, and media platforms have become essential tools for fan involvement and inclusivity initiatives, expanding the reach of the sport and increasing income streams for stakeholders. The football market is not limited to physical sports alone. The emergence of esports, gaming, and virtual games has opened up new opportunities for football-related products and services. Brick-and-mortar shops, stadiums, and sports arenas continue to be important channels for sales, while smartphones and televisions offer convenient access to live matches and highlights.
The football market is a complex ecosystem, with various stakeholders, including sports celebrities, event organizers, and sports leagues, playing crucial roles in shaping its trajectory. The industry is expected to grow further, with investment in football-related initiatives, viewership, and fan engagement expected to increase in the coming years. In conclusion, the football market is a thriving industry that caters to the diverse needs and preferences of consumers. From fitness and health consciousness to product innovation and fan involvement, the football market offers a rich and dynamic landscape for businesses and consumers alike. Whether it's through physical sports, digital platforms, or virtual games, football continues to be a popular choice for young adults seeking to improve their physical and mental well-being.
Football Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.45% |
Market Growth 2024-2028 |
USD 599.29 million |
Market structure |
Fragmented |
YoY growth (%) |
3.05 |
Regional analysis |
Europe, South America, APAC, North America, and Middle East and Africa |
Performing market contribution |
Europe at 43% |
Key consumer countries |
China, UK, Germany, France, and Brazil |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adidas AG, B G Sports International Ltd., Baden Sports Inc., Decathlon SA, DICKS Sporting Goods Inc., Formative Sports, Franklin Sports Inc., Freewill Sports Pvt. Ltd., Iconix International, Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, ANTA Sports Products Ltd., Belco Sports, Big Game USA LLC, CHAMPRO Sports, Diamond football Co., Hibbett Sports Inc., and Deventrade BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our football market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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