Health and Wellness
Overview of the global contraceptive sponges market
Technavio’s market research analyst predicts the global contraceptive sponges market to grow moderately over the predicted period, registering a growth rate of over 2%. Owing to the growing attention towards adolescent fertility, the use of contraceptives is gaining momentum. Several healthcare providers are imparting education about contraceptive alternatives, their pros and cons, availability, accuracy, and costs to enable them to choose the best contraceptive method based on their lifestyle, desired family size, desire for children, and intended timing for pregnancy. Vendors in the market are also ensuring timely availability and anonymous packaging of products, thereby leading to a high demand for contraceptive sponges in the market. At present, there are only a few approved products available in the market for consumers using contraceptive sponges. Such existing unmet need is attracting several big companies worldwide to make R&D investments to develop new solutions. The development and regulatory approval of contraceptive products from various recognized bodies will also reduce the entry of low-quality products in the market.
Currently, the market is witnessing a huge surge in online marketing programs and public health campaigns encouraging for contraceptive usage and raising health awareness, resulting in decreased number of unintended pregnancies. PSI's social marketing programs is a growing marketing and promotional platform, which offers creative, effective, and successful ideas to offer reproductive health products and services worldwide, specifically in developing countries. The growing inclination of educated young adults toward social networking sites has prompted vendors to invest more in these platforms to target young adults.
Competitive landscape and key
Overview of the global foot insoles market
Technavio’s market research analyst predicts the global foot insoles market to grow at a CAGR of close to 7% between 2017 and 2021. The increase in the incidence of orthotic disorders, such as arthritis, bursitis, Paget's disease, and fractures, is likely to boost the market growth. Vendors in the market are focusing on major growth areas, such as preventive care and outpatient care, and are introducing innovative insoles for efficient cushioning and support. One of the latest developments that the market is witnessing is the growing demand for premium and customized products. The growing customized foot insoles segment works on 3D printing, in which the foot can be scanned, and the insole can be mass produced with the precise measurements. Also, vendors are coming up with eco-friendly materials, such as recycled rubber, plastic materials, organic cotton, and water-based adhesives, for insoles. Moreover, the growing prevalence of e-commerce platforms has prompted a huge surge in the online shopping of insoles owing to faster shipping services and greater varieties.
Geographically, APAC is anticipated to be the fastest-growing region in the global market for foot insoles over the predicted period. Much of the region’ growth can be attributed to the rising awareness and incidence of diabetic diseases. The surge in investments in healthcare infrastructure and the rise in the disposable income of the people has led to the constant growth of this market, as most treatments are paid through out-of-pocket payment. Several manufacturers in the region have come up with educational and training programs for medical professionals to increase the awareness of foot insoles.
Competitive landscape and key vendors
Characterized by the presence of many players that are privately owned and operated, the global foot insoles market is extremely
Overview of the global electric shaver market
The global electric shaver market is anticipated to grow at a steady rate and post a CAGR of close to 4% during the forecast period. The increased benefits provided by electric shavers will drive the growth prospects for the market in the forthcoming years. Some of the major factors responsible for the increasing demand of electric shavers includes the ease of use coupled with fast and effective results. Since most of these products have flexible heads that can easily follow the contours of the face, consumers experience an increased comfort and convenience while shaving. Also, unlike razor blades, the electric shaver causes little or no skin irritation and no bleeding during the close shave. Furthermore, the market is witnessing a high preference for the product since it is cost-effective and offers do-it-yourself methods for unwanted hair removal which eliminates the need for visiting parlors or salons. Moreover, electric shavers help in avoiding painful waxing experience and the unpleasant odor of hair removal creams.
The growing trend of sporting a beard will drive the growth prospects for the global electric shaver market in the coming years. It has been noted that since 2014, the popularity of sporting beard has been increasing as it is gaining social acceptance in public spots including the workplace. Also, according to the market research and analysis, more than 40% of men are sporting a beard on a global level that has resulted in an increase in beard grooming products from 42% in 2014 to more than 45% in 2016. Billy Jealousy Beard Conditioner, The Bearded Man Natural Beard Oil, Beardilizer Beard Nutritional Complex, and Balea Men’s 3 Day beard conditioning gel are available for beard grooming are some of the popular beard grooming products available in the market.
Competitive landscape and key vendors
Outlook of the global feminine douching products market
The global market for feminine douching products is expected to witness a slow but moderate CAGR of almost 1% by 2020. The recent preference for aggressive marketing is a key factor responsible for the moderate growth of this market during the estimated period. It has been noted that a major reason why women continue to douche is due to aggressive marketing, advertising, and promotions done by market participants. Some vendors in this market are also focusing on endorsing customer-specific products to stimulate the sales of feminine hygiene products like douches. Similarly, online e-commerce websites have also dedicated product categories for hygiene products to increase their sales, making it easier to browse and buy products. Furthermore, with the introduction of new and innovative products, coupled with advertisements to attract women, particularly the younger generation, this market is anticipated to witness moderate growth over the next few years.
Another key trend that is envisaged to aid in this market’s growth is the migration of manufacturing and sales facilities to APAC. In recent years, many manufacturers of feminine douching products have either established or expanded their current manufacturing and sales networks in APAC. APAC has a large population of women with high disposable income, especially in India, China, South Korea, Japan, and Australia, which provides a huge opportunity for vendors in the market to target the untapped potential. The recent shift of manufacturing and sales facilities to APAC would not
Overview of the global breast massager market
Technavio’s market research analyst predicts that the global breast massager market will grow at a CAGR of more than 4% between 2016 and 2020. Breast massage is one of the most adopted methods for reducing breast cancer risk and is increasingly being suggested to patients who have breast cancer. It helps in the circulation of lymph fluid and enhances the immunity of the patients. Massage also improves the flow of blood to the tissues, thereby, leaving them well-nourished and free from blockages. Such growing requirements for breast massages have prompted vendors to come up with wellness products such as breast massagers, which are convenient to use as well as cost-effective. With the consistent application, these massagers minimize the risks of fibroids, cysts, and cancer and relieve pain and discomfort. Moreover, with the growing cost of laser treatments and surgeries, consumers are opting for self-massaging methods such as breast massagers for breast shaping and enlargement owing to their cost-effectiveness.
Working women prefer several e-commerce sites to browse and purchase the most advanced breast massagers from a wide range of health and wellness products available online. Also, the online retail platforms provide quick delivery services, besides offering products at affordable prices. APAC is the fastest-growing region in terms of Internet penetration as it provides a very high growth opportunity for online retailing of breast massagers. Also, the region offers
Overview of the global tampons market
The global tampons market is anticipated to grow at a steady rate and will post a CAGR of close to 6% during the forecast period. Rising product innovations in the health and hygiene sector will drive the growth prospects for the global industrial castings market in the forthcoming years. For instance, in April 2015, Procter & Gamble launched Tampax Pocket Pearl, a new pocket-sized tampon with superior protection and comfort level that is likely to gain popularity among consumers. Also, the pilot programs conducted by various companies increase the awareness among the consumers regarding their products available in the market. For instance, in March 2016, Procter & Gamble launched a pilot program across 25 schools in the US, through which the company provided free tampons and pads to middle and high school students. Furthermore, the demand for tampons is increasing due to the advantages associated with its usage over other feminine care products such as sanitary pads and panty liners during menstruation.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market until the end of 2020. One of the major factors responsible for the market’s growth in the region is the high revenue generation capacity of the market in the US. The market in this region witnesses strong growth due to the high penetration of tampons, especially organic and natural tampons. Another major factor that drives the market’s growth in the region is the early puberty rate in girls.
Competitive landscape and key vendors
The global tampons market is highly diversified and competitive due to the presence of a large number of international and regional players. To gain an edge in the market, these vendors are strategizing by entering into M&A and partnerships. Also, these vendors compete