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According to the analysts at Technavio, the connected car M2M connections and services market in SEA is envisaged to witness incredible growth and will post a CAGR of more than 34% over the forecast period. The rising demand for in-car infotainment services is one of the primary factors driving the growth of this market in SEA. In vehicles, infotainment units serve the driver’s and passengers’ entertainment needs as they offer audio and visual entertainment, connectivity, and navigation facilities. Infotainment also involves dedicated streaming from multimedia content and access to social networks. Moreover, it includes productivity services such as cross-linking the vehicle with smart homes so the end user can control several household functions from the car, such as regulating the heat, testing security cameras and window sensors, accessing e-mails, and managing phone calls. The inclusion of such handy features with the infotainment services will lead to its augmented adoption during the predicted period.
One of the emerging trends impelling the growth prospects of this market is the introduction of separate audio zones for both the front and rear seats in connected cars. Currently, most vehicles are equipped with music tracks, real-time traffic updates, communication notifications, and video soundtracks. If any of these features are switched off by the driver, it might end up in the dissatisfaction of other passengers in the car. Therefore, modified features are developed to achieve directional sounds that optimize audio signals. Moreover, this advantage can be obtained without the use of headphones but with the help of the standard audio speakers mounted in the car doors. This new-age system provides complete isolation between the front and the rear seating zones and enables the passengers to change the specifications as per their requirements, which will aid in this market’s growth over the next four years.
The safety and driver assistance segment dominated the connected car M2M services market in SEA and accounted for a market share of nearly 30% during 2015. Safety features include the ability to contact emergency services, vehicle diagnostics and directions, and track stolen vehicles. Moreover, the safety features have improved considerably with the deployment of sensors in vehicles that have transformed the passengers’ overall experience. Since safety remains a critical matter of concern for consumers and auto manufacturers, this segment is anticipated to show promising growth in the coming years.
The connected car M2M connections and services market in SEA is highly fragmented owing to the presence of several well-established international, regional, and local suppliers. With telecommunications companies, telematics providers, automobile companies, chip makers, and technology providers exploring the market, the vendor competition is likely to intensify in the coming years.
The leading vendors in the market are -
Other prominent vendors in the market include AT&T, BT, China Mobile, Datora Telecom, Deutsche Telekom, Ericsson, Everything Everywhere, KDDI, Orange, Sprint, Telefonica, Telenor, Vodacom, Vodafone, Airbiquity, Apple, Autonet Mobile, Axway, Broadcom, CalAmp, Daihatsu, Daimler, Garmin, Google, Harman International, HERE, Hyundai Motors, IBM, Intel, Intelligent Mechatronic Systems , Ituran, Luxoft Holdings, Mahindra, Masternaut, Microsoft, Nokia, Nuance Communications, OmniLink, OmniLink, Porsche, Qualcomm, RACO Wireless, Selftrack, Sony, Tata Consultancy Services, Tech Mahindra, Telit Communications, Tesla Motors, TomTom, Transatel, Viper, Virdata, Volvo, Wireless Car, Zhejiang Geely, and Zubie.
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Machine-to-machine (M2M) connections involve the use of technology to exchange information and perform actions without the manual assistance of humans. Connected cars are equipped with cellular connectivity and wireless services to offer the driver and passenger high-speed connectivity, along with advanced features like an improved navigation system and mobile Wi-Fi hotspot.
The report, connected car M2M connections and services market in SEA, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Appendix
PART 15: Explore Technavio
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