Market outlook of mobile hotspot routers in APAC
The adoption of mobile hotspot routers in APAC is growing slowly. This is because, the market is still dominated by the dongle and plug-and-play devices. Moreover, a significant volume of users are using their mobile devices as a hotspot for two to three users group. But, due to decline in the average selling price of the hotspots, the adoption of hotspot routers is making rapid progress in the APAC region. Technavio’s market research analysts expect this market to gain significant traction during 2015 to 2019 and register revenues worth $1,412 million by 2019.
Overall, almost 12% of APAC mobile users use hotspot routers. In Japan and Singapore, the penetration of mobile hotspot among mobile users is more than 50 percent. In China, the mobile hotspot routers penetration is almost 17 percent. However, this is expected to increase to almost 45 percent by 2019.
Market segmentation of mobile hotspot routers in the APAC region
- Bundled devices
- Standalone devices
A declining growth rate can be expected in the case of standalone devices due to high pricing, the reason behind it is the long distribution channel from the device manufacturers to the end users. As these are sold through the retail outlets, prices vary over seasonal demands in this market.
However, the mobile hotspot router market in the APAC region by standalone devices was valued at $107.5 million in 2014, and it is likely to witness significant growth until 2019.
Key drivers for the mobile hotspot router market in the APAC region
As per the latest ITU report, even though the penetration rate of internet access in APAC region is lower than Americas and the European regions, the number of active internet users in APAC exceeds by almost 1.5 billion.
Some of the major drivers in mobile hotspot router market in the APAC region are as follows:
- Increasing demand for Wireless Broadband.
- Growth of e-commerce through portable devices.
- Optimum Utilization of the internet services.
- Increasing adoption of LTE.
Leading vendors of the mobile hotspot router market
- Huawei
- Netgear
- Novatel
- ZTE
Many device manufacturers are available in the market offering diversified product portfolio YoY with the incorporation of huge technological advancements into their devices. Collaboration between device manufacturers and the service providers is helping the market achieve big revenues.
Some of the other prominent vendors of the market include Beetel, Belkin, Karma, Samsung, Internet on the Go, and FreedomPop Overdrive.
Key questions answered in the report
- The impact of internet penetration on the purchase of mobile hotspot routers in APAC?
- The outcome of the analysis of the usage time of internet users in the APAC region?
- What are the various opportunities and threats faced by the vendors in the mobile hotspot router market?
- Growth forecast for the key segments of the mobile hotspot router market?
- Key outcome of the five forces analysis on the mobile hotspot router market?
Technavio also offers customization on reports based on specific client requirement.
Related reports