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The size of the skin lighteners market in APAC is projected to increase by USD 2,503.12 million, and the market is estimated to grow at a CAGR of 5.71% between 2022 and 2027. In 2017, the size of the market was valued at USD 6,534.17 million.
This Asia Pacific Skin Lighteners Market extensively covers market segmentation by distribution channel (offline and online), end-user (female and male), and geography (China, Japan, South Korea, India, and the Rest of APAC). It also includes an in-depth analysis of drivers, trends, and challenges.
Changing beauty standards are driving the growth of the skin lighteners market in APAC. Fair skin is associated with beauty, success, and social status in many countries in Asia. Factors such as globalization, media, and advertising are changing the beauty standards in the region. This has increased the demand for skin-lightening products in APAC. Many influencers and celebrities endorse skin-lightening products through social media and other platforms. They often have a large number of followers on social media.
The demand for other skincare products, such as serums and masks, is also rising. This is because such products are considered effective in reducing pigmentation and improving skin texture. Therefore, changing beauty standards are expected to drive the growth of the Asia Pacific Skin Lighteners Market during the forecast period.
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The rising popularity of K-Beauty is a key trend in the market, although factors such as lack of transparency among products and ingredients may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The rising popularity of K-beauty is a key trend shaping the APAC skin lighteners market. Korean beauty brands, also known as K-beauty, offer effective skincare products. Their skin-lightening products address issues such as hyperpigmentation and uneven skin tone. As a result, these products have become popular among consumers in APAC. Brands such as Innisfree, Laneige, and Etude House have a major presence in the region, which is driving the demand for skin-lightening products. These brands also have a strong online presence and reach a large audience through social media platforms such as Instagram and YouTube.
Many K-beauty brands use natural and organic ingredients, which are considered safe and sustainable. Consumers prefer these products as alternatives to traditional skin-lightening products. Therefore, with the rise in demand for K-beauty, the skin lighteners market in APAC is expected to grow during the forecast period.
Lack of transparency among products and ingredients may impede the APAC skin lighteners market growth. There are concerns such as lack of transparency, safety, and efficacy associated with some skin-lightening products. The lack of transparency is mainly attributed to the lack of regulations governing the manufacturing and sales of skin-lightening products in APAC. This has led to the proliferation of substandard and counterfeit products sold in unregulated markets.
Skin-lightening products are often adulterated with high concentrations of hydroquinone, steroids, and other harmful substances that can cause skin damage, liver and kidney damage, and cancer. This, in turn, has led to concerns about the safety of skin-lightening products. The lack of transparency in labeling and advertising of skin-lightening products is also a major concern. Many products are marketed using misleading claims, and consumers often may not have access to information about the ingredients used. Therefore, the lack of transparency in the APAC Skin Lighteners Market will hamper its growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Skin Lighteners Market in APAC Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The skin lighteners market in APAC report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The female segment is expected to account for a significant share of market growth during the forecast period. Women of all ages use skin-lightening products to address skin pigmentation issues, achieve a more even skin tone, or lighten their overall complexion. The growth of this segment is driven by various factors, such as changing beauty standards, increasing disposable income, and greater access to skin-lightening products. The demand for skin-lightening products is significantly high in countries such as India, China, and Japan.
Various sub-segments are present in the female segment based on factors such as age, skin type, and geographic location. For instance, younger women may be more likely to use skin-lightening products as a preventative measure to maintain their skin tone, while older women may use them to address age-related pigmentation issues. Moreover, women living in urban areas have different preferences and demands compared with those in rural areas. Therefore, manufacturers are offering a wide range of products, which will contribute to the growth of the female segment during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. This segment refers to the distribution of skin-lightening products through brick-and-mortar stores, such as drugstores, hypermarkets, and specialty stores. The growth of this segment is attributed to factors such as a large population and traditional shopping habits.
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The offline segment was valued at USD 4,766.48 million in 2017 and continued to grow until 2021. There are various types of brick-and-mortar stores in APAC, which cater to different segments of customers. Drugstores offer a variety of skin-lightening products, such as creams, lotions, and serums. Specialty stores also offer products that focus on specific skin issues. Therefore, the offline segment is expected to continue to grow during the forecast period due to personalized and interactive shopping experiences for customers.
The report forecasts market growth and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Skin Lighteners Market Scope in APAC |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.71% |
Market growth 2023-2027 |
USD 2,503.12 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.91 |
Key countries |
China, Japan, South Korea, India, and Rest of APAC |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beiersdorf AG, Bio Veda Action Research Co., Coty Inc., Dabur India Ltd., Emami Ltd., GlobalBees Brands Pvt. Ltd., Groupe Clarins, Kaya Ltd., LOreal SA, Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Trumount Cosmoceuticals Pvt. Ltd., Unilever PLC, VLCC Health Care Ltd., Himalaya Global Holdings Ltd., and Lotus Herbals Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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