Location-enabled Platform Market in Southeast Asia 2016-2020
Market outlook of the location-enabled platform market in Southeast Asia
Technavio’s market research analyst predicts the location-enabled platform market in Southeast Asia to grow at an impressive CAGR of more than 37% by 2020. Factors such as the increasing penetration of smart and GPS-enabled devices, the growing popularity of location-based services (LBS) among government organizations, enterprises, and consumers, and the increasing deployment of high-speed broadband networks will result in the growth of this market during the forecast period.
Analysts have envisaged eminent factors, such as the integration of big data with location and information, to impel market growth during the estimated period. LBS information integrated with big data analytics greatly influences the purchasing decisions of consumers and enhances the demand for LBS platforms. Since the integration of LBS with big data helps retailers to send targeted advertisements to customers, their ability to augment customer engagement and revenue will drive the market for location-enabled platforms during the forecast period.
Competitive landscape and key vendors
The location-enabled platform market is highly competitive owing to the presence of numerous large and small players. The providers in this market compete on the basis of product differentiation, portfolio, and pricing to gain maximum market traction during the forecast period. Due to intense competition in this market, many vendors are now focusing on the formation of strategic partnerships and M&A as it will help them to expand their business to different regions.
The top four vendors in the market are -
Other prominent vendors mentioned in this market analysis are Advanced Info Service, Alcatel-Lucent(Nokia), Broadcom, Burpple, Celcom Mobile, CSR (Qualcomm), Digi Telecommunication, Geoloqi (Esri), Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Navizon, Picky, PT Indosat, Qualcomm IZat,Ruckus Wireless, ShowNearby (Honeybay), Smart Communications , Telkomsel (Singtel), Total Access Communication, U Mobile , Waze (Google), XL Axiata , Yelp , and Yoose.
Geographical segmentation and analysis of the location-enabled platform market in Southeast Asia
At present, Indonesia accounts for more than 24% of the total market share and is envisaged to increase its market foothold by 2020 owing to the high popularity of LBS in end-user segments like enterprises, government organizations, and individual consumers. Also, the growing applicability of LBS in sectors like retail, energy, production, aviation, healthcare, hospitality, sports, and IT will augment the prospects for market growth in this region during the estimated period.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the location-enabled platform market in Southeast Asia?
- What are the key market trends impacting the growth of the location-enabled platform market in Southeast Asia?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the location-enabled platform market in Southeast Asia?
- What are the key outcomes of the five forces analysis of the location-enabled platform market in Southeast Asia?