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The baby shampoo and conditioner market size is estimated to grow at a CAGR of 5.53% between 2022 and 2027. The market size is forecast to increase by USD 703.26 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the baby shampoo and conditioner market growth is consumer awareness regarding baby health and hygiene in developed markets. There is a growing awareness about baby hygiene through social media and other promotional activities. Additionally, there is an increasing concern among parents regarding baby hygiene due to rapid urbanization and they are willing to pay premium prices for these products. As a result, there is an increasing focus by market players on advertising baby hygiene products such as shampoo and conditioner to boost awareness of baby hygiene. Therefore, the rising spending on such products will positively impact the market which in turn will drive the market growth during the forecast period.
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Trends - A key factor shaping the baby shampoo and conditioner market growth is the increase in offerings of multifunctional bath shampoo and conditioner products. Several market players in the baby shampoo and conditioner market are innovating baby care products in terms of product offerings and packaging due to their growing popularity among consumers. Additionally, the growing demand for innovative and upgraded products in the market has encouraged market players to build brand appeal and loyalty among consumers.
For example, J and J offers Sensitive Care Body Wash and Shampoo for babies. The product line comprises products formulated with a hypoallergenic, tear-free 2-in-1 body wash and shampoo without drying or irritating baby-sensitive, dry skin. Hence, such innovative product offerings will positively impact the market. Therefore, it is expected to drive market growth during the forecast period.
Challenge - Frequent baby shampoo and conditioner product recalls are one of the key challenges hindering the baby shampoo and conditioner market growth. There is an increasing number of product recalls in the baby hair care industry due to safety and functionality issues. Additionally, it is essential for these products to be checked, adjusted, or fixed to ensure regulatory guidelines.
Moreover, several companies that produce baby shampoo and conditioners do product recalls in order to inspect and repair them to avoid adverse effects on users. For example, in October 2021, Unilever PLC recalled its product associated with shampoo brand Dove over contamination of a chemical called benzene that may cause cancer. Such product recalls are negatively impacting the market which in turn will hinder the market growth during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel includes specialty stores, hypermarkets, supermarkets, convenience stores, and department stores. Several market players are rapidly expanding their stores in local and regional markets to boost sales through offline channels. Market players of baby shampoo and conditioner are offering their products through various specialty stores and other retailing formats.
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The offline segment was the largest segment and was valued at USD 1,215.99 million in 2017. Additionally, many market players are innovating various retail strategies to sustain in the competitive market. Some of the key strategies adopted by offline retailers include better pricing strategies and a wider assortment of products. For example, Unilever, one of the prominent players in the market, operates around 400 globally coordinated distribution centers through 26 million retail stores, including large supermarkets, hypermarkets, wholesalers, and cash-and-carry stores as well as small convenience stores. This helps the market players to cater to their target customers across the world effectively and efficiently. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The change in shopping preference will fuel the online segment which in turn will increase the market growth during the forecast period. The purchasing decisions of several consumers are highly influenced by online research conducted via websites, blogs, and social media. Factors such as wide penetration and the geographical reach of e-retailers such as Amazon.com Inc. (Amazon), Alibaba Group Holding Ltd. (Alibaba), and JD.com Inc. (JD.com) are fuelling the changing shopping preferences of consumers. Additionally, the strong presence of infrastructure for the penetration of e-commerce services is also significantly contributing to the growth of this segment. hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries that are significantly contributing to the growth of the global baby shampoo and conditioner market in APAC are China followed by India. The high population of China creates market players with tremendous opportunities for market players in baby bath products to enter or expand in the regional market. Some of the main factors that are fuelling the growth of the baby shampoo and conditioner market in APAC include the growing inclination of the population toward baby hygiene products and organic baby care products and the rise in urbanization. In addition, there is an increasing preference for online platforms among consumers due to rapid Internet and smartphone penetration. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global baby shampoo and conditioner market witnessed a significant slowdown due to the temporary closure of business operations in APAC. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of business activities. Such factors are expected to drive the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The baby shampoo and conditioner market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Baby Shampoo And Conditioner Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.53% |
Market growth 2023-2027 |
USD 703.26 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.12 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, India, the UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Beiersdorf AG, Biocrown Biotechnology Co. Ltd., Burts Bees, California Baby, Dabur India Ltd., Farlin Corp., Galderma SA, Johnson and Johnson, Menmoms, Mothercare Plc, My Skincare Manufacturer Pty Ltd., Pigeon Corp., S.C. Johnson and Son Inc., The Himalaya Drug Co., Unilever PLC, Vanesa Cosmetics Pvt. Ltd., Weleda Group, Vasa Cosmetics Pvt. Ltd., and Sovereign Chemicals and Cosmetics |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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