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The camping tent market size in Europe is estimated to grow at a CAGR of 5.5% between 2022 and 2027. The market size is forecast to increase by USD 268.89 million. The growth of the market depends on several factors, including growth in adventure tourism, increasing participation in outdoor recreational activities, and increase in multichannel marketing strategies.
This camping tent market report extensively covers market segmentation by product (tunnel tents, dome tents, geodesic tents, and others), distribution channel (offline stores and online stores), and geography (Germany, France, UK, Spain, and Rest of Europe). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growth in adventure tourism is notably driving the Europe-Camping Tent Market growth, although factors such as the increasing availability of counterfeit camping tents may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth in adventure tourism is notably driving the Europe-Camping Tent Market growth. Participation in adventure activities like hiking and rock or mountain climbing is increasing, which is directly increasing the demand for camping tents. Camping organizations are providing more camping sites in Europe, leading to further growth in the adventure tourism segment. The number of tourists in Europe is also increasing. This is one of the key factors responsible for the increase in camping in the region, which, in turn, is driving the camping tent market in the region.
The adventure tourism market in Hungary, Latvia, and Romania is growing consistently, contributing to the growth of the adventure tourism market in the region. Hard adventure sports are not as popular among the general public due to the risks involved. However, during the forecast period, the market for camping tents in Europe will grow due to consumers' increasing preference for soft adventure sports.
The availability of technologically advanced camping tents is a key trend in the market. Lightweight, environmentally friendly, and compact camping tents are now being produced by vendors. They are presently concentrating on giving their tents brand-new, cutting-edge features. Examples include tents with pre-assembled poles and tents with solar poles, which are the focus of manufacturers.
For instance, Big Agnes offers tents for camping that have three poles, a gear loop, a thin LED light cord, and special media pockets with cable management for charging portable electronics. Thus, the availability of technologically advanced camping tents is a major trend that is expected to drive the growth of the camping tent market in Europe during the forecast period.
Factors such as the increasing availability of counterfeit camping tents may impede market growth. The online sale of counterfeit camping tents restricts the scope for the growth of the camping tent market in Europe during the forecast period. Manufacturers of authentic tents are put at risk by counterfeiting because it becomes more difficult for them to keep the reputation of the brand and the confidence of their customers. In the area, it is possible to find knockoff tents from popular brands like Big Agnes and The Coleman Company. These counterfeit tents are gaining significant popularity as they are available at a relatively lower price. The cost of the knockoff tents that are sold online is 70% less than the cost of the company's original equipment.
In order to produce high-quality camping tents, well-known market vendors are making significant investments in R&D to develop new technologies. However, the producers of knockoff camping tents profit from the new technology offered by the original products without having to spend money on R&D. Customers who are brand-conscious but price-conscious tend to purchase counterfeit camping tents online as they become more widely available, which could have an impact on the region's original camping tent manufacturers' revenue during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Camping Tent Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Big Agnes Inc.: The company offers camping tents such as gear tents, big house tents, bunk house, and shield 2 tents. The company offers other products such as sleeping pads, and camp furniture, duffels, travel bags, and apparel.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by tunnel tents segment will be significant during the forecast period. Spacious interiors and the tendency to tolerate strong winds will drive the market for tunnel tents during the forecast period.
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The tunnel tents segment was valued at USD 228.37 million in 2017 and continue to grow until 2021. Tunnel tents are more popular for camping in windy areas; the design allows the tents to tolerate strong winds. With the same amount of ground space, these tents provide more interior room than dome tents and can accommodate 1-10 people. The tunnel tents segment will rule the camping tent market in Europe during the forecast period driven by the preference of large groups of people who camp for many days and require a vestibule area for either storage or cooking.
Arch poles or air tubes are positioned one behind the other across the width of a tunnel tent. The interior of these tents is very roomy because they are all the same height and extend nearly to their full length. These tents, which come in a wide range of sizes and designs, are now the most prevalent kind of family tents to be found at campsites. There are many models of camping tents that differ in terms of size and the number of persons that they can accommodate. A few suppliers, including The Coleman Company, Big Agnes, and Johnson Outdoors, offer tunnel tents.
The camping tent market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the camping tent market in Europe as a part of the global leisure products market within the global household durables market. The parent global leisure products market covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Technavio calculates the global leisure products market size based on combined revenues generated by manufacturers of household durables, including consumer electronics, home furnishings, homebuilding products, household appliances, houseware and specialties, and leisure products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Europe-Camping Tent Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
Market growth 2023-2027 |
USD 268.89 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.5 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ADL Tent Ltd., AMG Group Ltd, Big Agnes Inc., BIGHEAD Glamping Tents, Callaway Golf Co., CanvasCamp, Cascade Designs Inc., Dometic UK Awnings Ltd., Easy Camp Ltd., Hilleberg the Tentmaker, Johnson Outdoors Inc., Khyam UK Ltd., Manufacture Des Tentes Cabanon, Newell Brands Inc., Oase Outdoors ApS, Obelink Vrijetijdsmarkt B.V., Simex Outdoor International GmbH, Terra Nova Equipment Ltd., Trigano MDC, and VF Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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