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Technavio's global automotive heated seats market research predicts that the market will grow steadily during the next four years and will post a CAGR of more than 6% by 2020, in terms of units. The increase in demand for luxury cars across the world leads to a rise in demand for the rapid electrification of mechanical components, which is identified to be one of the primary growth factors for this market. Driver comfort remains the prime factor for the growth of the luxury cars segment, where the automotive industry is constantly focusing on developing autonomous vehicles that can be electronically driven by on-board computers. Rapid electrification of has led to the development of complete electric vehicles that are more efficient, environment-friendly, and are as powerful as traditional internal combustion engine vehicles. Aimed at increasing the comfort level of the driver and passengers, heated car seats have become a mandatory accessory in the luxury and electric vehicles segment.
As per our automotive heated seats market research report, Americas will be the major revenue contributor to the market during the predicted period and estimate that this region will account for almost 48% of the total market share. The increase in the adoption of luxury cars in the region and the rise in adoption if LCVs in the US and Mexico will be major factors promoting the growth of the heated seats market.
Though the global market is characterized by the presence of limited heated seat manufacturers, it also comprises the presence of several local players through the aftermarket in regions such as the US and Europe. The expected entry of several new OEMs will intensify the level of competition among the existing players. One of the key players Gentherm is currently the leading vendor in the global heated seats market and has its presence in both the heataed and climate control seats segment. The company claims that much of their revenue from heated seats comes from the US.
The leading vendors in the market are -
The other prominent vendors in the market are Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, and Sargent Cycle Products.
The OEMs segment consists of both the four wheeler and two wheeler manufacturers who prefer stock fitments from OEMs. Analysts predict that this segment accounted for more than 91% of the total market shares during 2015 and will also dominate the market throughout the forecast period. The estimated growth of the LCV market in the developed and emerging markets is identified to be the primary factor for the growth of this market segment.
This market study estimates that LCV segment will account for almost 42% of the total share of the market by 2020 and will also dominate the market throughout the forecast period. Factors such as the exponential growth of small businesses in China and the increase in demand for commercial vehicles in developing regions such as India will fuel the growth of this market segment.
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Heated seats have become a standard requirement in almost all luxury vehicles, and are also gaining traction in the mid-segment automobiles segment. The heat seating technology used in vehicles converts electricity into heat and keeps the seats warm inside vehicles. It comprises of components like thermostat, relay, resistor, and heated car seat covers. The growing demand for SUVs across the globe has accelerated the requirement for seat heaters, propelling the manufacturers to come up with such seat heaters that warm almost every part of the seat. Vendors are using advanced technologies such as aluminium extrusion for heated seating. Despite their omnipresence, these seat heaters are not manufactured as per any mandatory or voluntary industry regulations. Gentherm, Rostra, and Marlow have been identified as some of the key vendors in this market space.
The report, global automotive heated seats market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end users
PART 07: Market segmentation by vehicle type
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
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