Global Automotive Haptic Accelerator Pedal Market 2016-2020
Overview of the automotive haptic accelerator pedal market
Market research analysts at Technavio have predicted that the global automotive haptic accelerator pedal market will grow impressively and post a CAGR of more than 23% by 2020. Over speeding has been identified as the main cause of road fatalities and the use of haptic accelerators would assist drivers in curbing unnecessary speed. The Agenda for Sustainable Development published by the United Nations established a target to reduce the global number of deaths and injuries from road traffic crashes by half by the year 2020. When integrated with efficient ADAS systems such as anti-collision systems, automotive haptic accelerators have the ability to assess road scenarios and in turn, curb unnecessary vehicle speeds.
The rise in infotainment system complexities has induced OEMs to simplify the same and figure out ways to reduce driver distractions. Manufacturers have started upgrading the infotainment console; the mechanical controls are being replaced with capacitive touch buttons, voice recognition, and other forms of electronically-enabled controls. Infotainment system upgrades are aimed at keeping the driver’s attention off the infotainment console and reduce the glance time. The adoption of haptic technologies in infotainment electronic devices can return appropriate feedback to the driver through vibrations. Tier-I suppliers such as Bosch and Continental have already introduced their innovative infotainment products and user interfaces that use haptic feedback mechanisms and touch controls.
Competitive landscape and key vendors
The market is characterized by the presence of well-established players and regional vendors. There have been continuous R&D investments from several OEMs and Tier-I players such as Daimler, Bosch, and Continental to improve the driving interface, which will improve fuel efficiency, safety, and comfort. Though continuous developments in technology and gradual installations have a positive impact on the automotive driving interface systems, vendors often face cost pressures which post a challenge for market penetration even in developed countries. This has led manufacturers to focus more on cost reduction strategies, which will help them expand their global reach.
The leading vendors in the market are -
The other prominent vendors in the market are Hella, Jaguar, Mercedes-Benz, and Nissan.
Geographical segmentation and analysis of the automotive haptic accelerator pedal market
- North America
According to this market study, Europe accounted for almost 49% of the total share of the automotive haptic accelerator pedal market and dominated the industry during 2015. Though the technology is currently restricted to the luxury vehicle segment, the continuous increase in demand for luxury cars from this region and the presence of major automotive manufacturers will aid in the growth of the market in the coming years.
Growth drivers, challenges, and upcoming trends: Reduced size of resonator actuators
Miniaturizations in electronic devices will lead to the requirement of smaller sized haptic technology systems. The existing haptic feedback technology-enabled actuator units are constantly becoming compact. As a result, haptic technology will find its significance in several applications such as wearables, automotive infotainment devices, and consumer electronics that include smartphones.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global automotive haptic accelerator pedal market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the automotive haptic accelerator pedal market?
- What are the key market trends impacting the growth of the automotive haptic accelerator pedal market?
- What are the challenges to market growth?
- Who are the key vendors in the automotive haptic accelerator pedal market?
- What are the market opportunities and threats faced by the vendors in the automotive haptic accelerator pedal market?
- Trending factors influencing the market shares of China, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the automotive haptic accelerator pedal market?
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Haptic communication recreates the sense of touch by applying forces, vibrations, or motions to the user. This technology is gaining popularity in the automotive industry over the past couple of years, especially in the areas of safety and infotainment, among others. The haptic accelerator pedal is a new application area of the hepatic communication technology; wherein, sensors are present in the gas pedal of a vehicle. These sensors can determine the right amount of force required and indicates the driver if unwanted pressure is being applied. This emerging technology has proved to be instrumental for high fuel efficiency. Moreover, haptic gas pedal technology also increases safety by introducing vibration or a counterforce in the accelerator pedal. Embedding hepatic sensors in a gas pedal is a perceived to be the next step forward in establishing driver-controlled fuel efficiency. With the help of this tool, the driver and the vehicle can work together to use less fuel.
The report, automotive haptic accelerator pedal market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.