Global Automotive Infotainment OS Market 2017-2021

January 03, 2017
SKU:
IRTNTR11364
This market research study identifies BlackBerry, Green Hills Software, Alphabet, Microsoft, and Wind River Systems as the leading players in the global automotive infotainment OS market. A comprehensive analysis of this market is also presented by the product (QNX, Microsoft, Linux, and others) and geography (the Americas, APAC, and EMEA).

Overview of the global automotive infotainment OS market

The global automotive infotainment OS market is anticipated to grow rapidly and will post a CAGR of close to 17% during the forecast period.  The increased adoption of infotainment systems in mass-produced vehicles will drive the growth prospects for the global automotive infotainment OS market in the forthcoming years. Automobile manufacturers are increasingly equipping their mid-range vehicles with infotainment systems as standard features because of the growing awareness and rising demand for telematics and built-in connectivity. Also, these companies are increasingly collaborating with in-vehicle infotainment entertainment and information systems and software manufacturers to provide infotainment solutions for their mid-range vehicles. For instance, some of the vehicles with these features include Volkswagen, Ford, Kenwood, Harman, Mahindra and Mahindra, Tata Motors, and GM.

The increasing adoption of media-oriented systems transport (MOST) technology to simplify system upgrades and extend the lifecycle of embedded infotainment system will drive the growth prospects for the global automotive infotainment OS market until the end of 2021. Some of the major factors responsible for developing powerful automotive grade infotainment processors are the increasing requirements for high-definition video decoding, advanced navigation systems, and multiple displays for infotainment systems. As a result, the adoption of MOST network technology in automotive infotainment industry will increase due to the increasing need for flexible and powerful communication backbone. For instance, the adoption of MOST technology has been witnessed in various car brands such as Audi, BMW, Hyundai, Jaguar, Lancia, Land Rover, Mercedes-Benz, Porsche, Toyota, Volkswagen, SaaB, SKODA, SEAT, and Volvo. This increasing trend of incorporating MOST technology will simplify the designing stage of rear-seat infotainment systems, which, in turn, will further fuel the demand for infotainment OS during the forecasted period.

Competitive landscape and key vendors

The global automotive infotainment OS market is highly dominated by BlackBerry (QNX) and Microsoft. Several small vendors such as Wind River Systems and Green Hills Software rely on the Linux OS to gain a foothold in the market. Also, according to the industry research report, the market is expected to witness a strong adoption of Linux-based OS in the coming years.

Key vendors in this market are -

  • BlackBerry
  • Green Hills Software
  • Alphabet
  • Microsoft
  • Wind River Systems

Other prominent vendors in the market include Continental, Mentor Graphics, and MontaVista Software.

Segmentation by product and analysis of the automotive infotainment OS market

  • QNX
  • Microsoft
  • Linux 

The QNX segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. However, the market share of Linux is expected to increase in the coming years because of its open-source advantage and its ability to offer a favorable platform to develop a range of services.

Segmentation by geography and analysis of the automotive infotainment OS market

  • Americas
  • APAC
  • EMEA

In terms of geography, EMEA accounted for the maximum market share during 2016 and is expected to decline due to the economic uncertainty prevailing in the market. By 2021, the Americas will dominate the market but are expected to gradually decline due to the currency fluctuation combined with political uncertainty in Latin America, especially Brazil that would lead to a price-sensitive market and affect the automobile sales.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global automotive infotainment OS market?
  • What are the key market trends impacting the growth of the global automotive infotainment OS market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global automotive infotainment OS market?
  • What are the market opportunities and threats faced by the vendors in the global automotive infotainment OS market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global automotive infotainment OS market?

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