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The baby diapers market size is estimated to grow at a CAGR of 7.04% between 2022 and 2027. The market size is forecast to increase by USD 21.23 billion. The growth of the market depends on several factors, including consumers' shift toward natural and organic products, increasing focus on steps to improve product features, and the growing number of nuclear and single-parent families and both parents working households.
This baby diapers market report extensively covers market segmentation by product (disposable, training, swim pants, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing number of nuclear and single-parent families and families with both working parents are notably driving the market growth, although factors such as low penetration of baby diapers among mass-market consumers may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing number of nuclear and single-parent families and families with two working parents are notably driving the market growth. Increased urbanization and related lifestyle changes have led to an increase in the number of nuclear and single-parent families as well as households where both parents are employed. The increasing number of working women around the world has also led to a rise in the demand for convenient baby personal care items like diapers. Baby diapers are used by working parents so they can finish up household tasks while keeping the baby happy and dry. Since more people are using these products, the market is anticipated to grow more quickly during the forecast period.
In developing nations like China, the proportion of working women has significantly increased in recent years. This rise in the number of working women has also increased the number of dual-income households, which has raised the average household income. Moreover, a huge number of nuclear families are found in places like North America and Europe. On the other hand, the Middle East and Asia are among the regions of the world where nuclear families are on the rise. This will increase the demand for diapers among such families. Hence, such factors will drive the growth of the market during the forecast period.
Increasing emphasis on creative marketing strategies is an emerging trend in market growth. Manufacturers of a wide range of baby health and personal care items, including diapers, are focusing on creative marketing strategies to draw customers to their goods. In order to draw in more customers, manufacturers are also specifically emphasizing the advantages of accurate product labeling and information about the various advantages of using baby care on the product package.
Marketing professionals are constantly coming up with new formulations, sizes, and styles for baby personal care and hygiene products, such as diapers. Some recent innovations in this market include large-pack refills and attractive package designs. Owing to the fierce competition, it is anticipated that using innovative marketing strategies will result in competitors capturing a larger share of the market. Hence, such factors will fuel the market growth during the forecast period.
Low penetration of baby diapers among mass-market consumers is a major challenge impeding market growth. Due to the fluctuating costs of the raw materials used to manufacture diapers, market competitors have been raising the price of baby diapers over the past few years. As a result, the vast majority of people living in poverty cannot afford diapers. Additionally, families who fall under the low-income category can receive diapers from the NDBN in the US.
Low-income families frequently use reusable diapers for longer periods of time to offset the high cost of diapers, which is the main cause of the low market penetration of baby diapers in developing nations compared to developed nations. Hence, a significant obstacle to the market's expansion will be the low penetration of baby diapers among the low-income population during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby Diapers Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cotton Babies Inc. - The company offers baby apparel and accessories of all sizes and shapes. The key offerings of the company include baby diapers such as cloth diapers, hybrid diapers, budget diapers, potty diapers, swim diapers, and discount diapers package.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the disposable segment will be significant during the forecast period. Due to their convenience and hygienic qualities, disposable baby diapers are among the best-selling product categories in the market for baby hygiene products. Several customers choose to use disposable baby diapers as a result of factors like the rise in dual-income households and growing awareness of the importance of maintaining babies' hygiene.
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The disposable segment was valued at USD 14.42 billion in 2017 and continued to grow until 2021. These diapers come in a wide range of variants, including super absorbent, ultra-absorbent, and eco-friendly. The growing number of consumers looking for baby diapers that keep the baby dry and free from rashes is driving up demand for eco-friendly and ultra-absorbent diapers. However, the majority of these diapers contain potentially harmful chemical components like polyethylene, petroleum, wood pulp, perfume, and non-renewable petroleum-based ingredients, which are bad for both the environment and babies. Additionally, these diapers for babies release carcinogens like dioxins into the environment, which can be dangerous for growing children. Irrespective, of such challenges, the demand for these diapers is the highest. Hence, the rise in the demand for eco-friendly and ultra-absorbent baby diapers will drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Due to rising per capita income and living standards, there has been significant demand in the APAC market over the past few years. Developing nations like China, India, and Japan are experiencing a significant increase in demand for baby diapers on the market. To meet the high demand, investments are also being made to set up diaper factories.
The high demand for baby diapers in China is a result of the country's favorable demographic factors as well as its rising income level. The expensive premier baby diaper brands are taking the market share away from the cheap diaper brands. The leading competitor in the market is Procter and Gamble. The market for baby diapers in China is largely driven by rising income levels and an increase in online sales. Furthermore, through marketing initiatives, the major competitors in Japan have been successful in raising awareness of the advantages of baby diapers. The sale of baby diapers in Japan has also benefited from consumers' rising income levels. Moreover, as a part of preparing toddlers for toilet training, disposable pants for toddlers are becoming extremely popular among parents. Additionally, one of the highest birth rates in the world is in India, which increases the demand for diapers. The baby diaper market in India is also being driven by an increase in the number of working women. Hence, all of the abovementioned factors will fuel the market growth during the forecast period.
The COVID-19 pandemic hampered the regional market growth in 2020. However, social distancing norms followed by the vendors and the initiation of large-scale vaccination drives helped the regional market grow in 2021. Thus, as this trend is expected to continue, the regional market will witness growth during the forecast period.
The baby diapers market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global baby diapers market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Baby Diapers Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.04% |
Market growth 2023-2027 |
USD 21.23 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.17 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Cotton Babies Inc., Domtar Corp., Drylock Technologies NV, Essity Aktiebolag, First Quality Enterprises Inc., Hayat Kimya San AS, Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., Moo Moo Kow, Nobel Hygiene Pvt. Ltd., Ontex BV, Parents Favorite and Eastrock LLC, Pigeon Corp., The Hain Celestial Group Inc., The Honest Co. Inc., The Natural Baby Co., The Procter and Gamble Co., Unicharm Corp., and Koninklijke Philips NV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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