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The ceramic sanitary ware market is estimated to grow by USD 23.61 billion at a CAGR of 9.63% between 2022 and 2027. The market's growth hinges on various factors, including a surge in spending on bathroom remodeling projects. Major brands are amplifying their investments and enlarging their manufacturing capacities to meet the escalating demand. Additionally, the accessibility of ceramic sanitary ware on online platforms is broadening, further stimulating market growth. These factors collectively underscore a robust expansion in the sanitary ware market, driven by both consumer demand and industry initiatives.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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This report extensively covers market segmentation by application (residential and commercial), product (ceramic wash basins, ceramic wash closets, ceramic cisterns, and others), and geography (APAC, Europe, North America, Middle East and Africa, and South America).
The market share growth by the residential segment will be significant during the forecast period. The market in the housing and construction sector is expected to grow at a steady pace during the forecast period. The demand for ceramic sanitary ware products is increasing due to the increase in the number of residential projects and buildings.
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The residential segment was valued at USD 21.59 billion in 2017. The increased expenditure on sanitary ware products for a better lifestyle by consumers, owing to the increase in disposable income, is one of the key factors for the increased demand for sanitary ware from the housing and construction industry. The increased expenditure on infrastructure development in APAC and the Middle East and the growing emphasis on sanitation in buildings by regulatory bodies are expected to fuel the demand for sanitary ware during the forecast period. Also, vendors are launching new products which significantly propel the segment and, in turn, the market in focus. Thus, the aforementioned factors will drive the market in focus during the forecast period.
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APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, India, and Thailand are the top three countries in terms of the production and utilization of sanitary ware in APAC. The market in APAC is largely driven by factors such as the increased expenditure on toilets (particularly upgrades of toilets) and the expansion of manufacturing facilities of leading sanitary ware manufacturers in APAC. The wash closets, bidets, and washbasins are the key sanitary ware products used in APAC. However, other products like urinals, bidets, and pedestals are gaining traction among consumers in the emerging economies of APAC. The use of urinals is predominantly found in all commercial buildings in APAC, whereas bidets have a huge market in Japan. Such factors will increase the market in focus during the forecast period.
Restaurants & hotels, as well as sanitary facilities in various settings such as sinks and showers, are increasingly focused on meeting the taste & preference of consumers while also adopting eco-friendlier and sustainable materials like clay. This trend has led to a rise in demand for sanitary ceramics and bathroom fittings, including toilet bowls, in a variety of locations such as factories, hospitals, educational institutes, public transportation stations, and other public locations. The hospitality industry, including hotels and resorts, as well as shopping malls, is experiencing a surge in demand for bathroom fixtures and table linen products to meet these evolving consumer preferences. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing expenditure on bathroom remodelling is a key driving factor impacting the market share growth. The average amount spent on bathroom products has rapidly grown in both emerging and developed economies over the past five years. Among the overall expenditure on bathroom products, this equipment accounts for around 30%-40% of the costs incurred. The other macro-level factors driving the rising average expenditure on bathrooms in emerging countries are rapid urbanization, changing consumer lifestyles, and the recent developments in the field of interior decoration.
Thus, the increased spending on bathroom equipment for better ergonomics is expected to be one of the key drivers for the market. The trend of bathroom remodelling is expected to continue being popular during the forecast period.
The adoption of bio-toilets is a key driving factor impacting the market share growth. A bio-toilet can disintegrate and decompose human waste into water and biogas. The decomposition of the biowaste is carried out by the bacteria present in the bio-digestion tank. The adoption of bio-toilets is common in the emerging economies of Asia and Africa, where sanitation is poor. It is expected that homeowners will also adopt bio-toilets in the future due to the advantages of these toilets.
The adoption of bio-toilets will benefit homeowners by reducing toilet maintenance cost in terms of cleaning sewage tanks at regular intervals and the installation of pipelines for sewage lines. Thus, the trend of adopting bio-toilets is expected to be a key factor in aiding the growth of the market during the forecast period.
Crawling defects of ceramics will be a major challenge negatively impacting the market share growth during the forecast period. Ceramic sanitary ware products are glazed with vitreous substances to obtain a glossy finish. The vitreous substance is fused into the sanitary ware through firing. During this process, a portion of the sanitary ware's body might look like it was never glazed, or the thickness of the glaze might be uneven over the surface. This defect is called a crawling defect, and it is commonly found in ceramic sanitary ware products.
A crawling defect is caused because of various factors such as glazing the ware when it is hot, when the sanitary ware is moist, due to the presence of foreign materials (dust, oil, and grease) over the sanitary ware, and the poor quality of the glaze. Thus, the finishing of the sanitary ware is affected.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cera India- The company offers ceramic sanitary ware that includes EWCs, wash basins, special needs, urinals, cisterns, squatting pans, and other accessories. Also, the company offers building materials, which include sanitaryware, faucets, bath-ware, senator, and other building materials.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Feldspar is a key component in the Ceramic Sanitary Ware Market, widely used in both residential and commercial settings for bathroom fixtures and fittings. These products are valued for their durability, ease of maintenance, and aesthetic appeal, as well as their water resistance. They are primarily made from ceramic materials such as silica, ball clay, and kaolin, which ensure their longevity. The market is driven by the changing taste & preference of consumers and government measures to improve hygiene and sanitation standards in commercial institutions, office spaces, and public facilities. Additionally, renovation and remodeling projects in older buildings and facilities contribute to market growth. The rise in tourism has also led to increased demand from hotel chains that need to meet brand standards for guest safety. This growth is seen in both developed and developing countries, particularly in urban areas where residential and commercial buildings, including apartment buildings and office complexes, need to comply with building codes and regulations related to plumbing and sanitation.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.63% |
Market growth 2023-2027 |
USD 23.61 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.35 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 72% |
Key countries |
US, China, India, Japan, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
CERA Sanitaryware Ltd., Colavene Spa, Doshi Ceramic Industries, Duravit AG, Eczacibasi Holding Co., Geberit International AG, Golf Ceramics Ltd., Hindware Ltd., Ideal Standard International NV, Imex Ceramics UK Ltd., Kohler Co., LIXIL Corp., Orient Ceramics, RAK Ceramics PJSC, Roca Sanitario SA, Somany Ceramics Ltd., The Jaquar Group, Toto Ltd., and Villeroy and Boch AG |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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