Global MDM Market 2016-2020

January 13, 2016
This market research report includes a detailed segmentation of the global MDM market by product type (software and services), by deployment model (cloud and on-premise) and by end users (financial services, manufacturing, healthcare, communication, and others). It also outlines the market shares for key regions such as the North America, Europe, APAC, MEA, and Latin America. The key vendors analyzed in this report are AirWatch, Citrix, Good Technology, and MobileIron.

Market outlook of the global MDM market

Technavio’s market research analyst predicts the global MDM market to grow at a CAGR of approximately 8% during the forecast period. The increase in demand for handled devices used from enterprises and individuals is expected to foster the demand for MDM solutions. Additionally, with the rise in demand for virtualization applications and cloud technology, the market for MDM solutions is expected to grow rapidly during the forecast period.

The increase in the number of platforms is one of the key drivers for the growth of this market. Since different smartphones work on different platforms, implementing a system with standard functionalities and security has become a necessity. This growing need for a synchronization solution is expected to augment the demand for MDM solutions as it aids in the synchronization of the registered device.

Product segmentation and analysis of the MDM market

  • Software
  • Services

In this market study, analysts have estimated the software segment to be the largest market segment during the forecast period. This region currently dominates the market and is expected to account for more than 61% of the total market by the end of 2020 due to a decrease in the cost of the service and an increase in demand from SMEs.

Geographical segmentation of the MDM market

  • APAC
  • Europe
  • Latin America
  • MEA
  • North America

According to this market study, the North American region accounted for close to 36% of the total market share in 2014 and is expected to grow at a CAGR of approximately 6% during the forecast period.  The augmented need for mobile communication security is predicted to drive the market for MDM software in this region.

Competitive landscape and key vendors

Since the global MDM market is highly fragmented, it creates many opportunities for mergers and acquisitions. The vendors that have the capacity to provide rich customer experience and an improved supply chain operations for faster and efficient business operations are expected to gain a competitive edge over their rivals.

The leading vendors in the market are -

  • AirWatch (Vmware)
  • Citrix (Zenprise)
  • Good Technology
  • MobileIron

Other prominent vendors in the market include Absolute Software, Blackberry, IBM, FeedHenry (Red Hat), Kaseya International,  Microsoft, SAP, Sophos, SOTI, and Symantec.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global MDM market?
  • What are the key market trends impacting the growth of the MDM market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global MDM market?
  • What are the factors influencing the market shares of the North America, Europe, APAC, MEA, and Latin America?
  • What are the key outcomes of the five forces analysis of the MDM market?

Technavio also offers customization on reports based on specific client requirement.

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