Market outlook of the global MDM market
Technavio’s market research analyst predicts the global MDM market to grow at a CAGR of approximately 8% during the forecast period. The increase in demand for handled devices used from enterprises and individuals is expected to foster the demand for MDM solutions. Additionally, with the rise in demand for virtualization applications and cloud technology, the market for MDM solutions is expected to grow rapidly during the forecast period.
The increase in the number of platforms is one of the key drivers for the growth of this market. Since different smartphones work on different platforms, implementing a system with standard functionalities and security has become a necessity. This growing need for a synchronization solution is expected to augment the demand for MDM solutions as it aids in the synchronization of the registered device.
Product segmentation and analysis of the MDM market
In this market study, analysts have estimated the software segment to be the largest market segment during the forecast period. This region currently dominates the market and is expected to account for more than 61% of the total market by the end of 2020 due to a decrease in the cost of the service and an increase in demand from SMEs.
Geographical segmentation of the MDM market
- APAC
- Europe
- Latin America
- MEA
- North America
According to this market study, the North American region accounted for close to 36% of the total market share in 2014 and is expected to grow at a CAGR of approximately 6% during the forecast period. The augmented need for mobile communication security is predicted to drive the market for MDM software in this region.
Competitive landscape and key vendors
Since the global MDM market is highly fragmented, it creates many opportunities for mergers and acquisitions. The vendors that have the capacity to provide rich customer experience and an improved supply chain operations for faster and efficient business operations are expected to gain a competitive edge over their rivals.
The leading vendors in the market are -
- AirWatch (Vmware)
- Citrix (Zenprise)
- Good Technology
- MobileIron
Other prominent vendors in the market include Absolute Software, Blackberry, IBM, FeedHenry (Red Hat), Kaseya International, Microsoft, SAP, Sophos, SOTI, and Symantec.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global MDM market?
- What are the key market trends impacting the growth of the MDM market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global MDM market?
- What are the factors influencing the market shares of the North America, Europe, APAC, MEA, and Latin America?
- What are the key outcomes of the five forces analysis of the MDM market?
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Table of contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market description
- MDM introduction
- Evolution of MDM solutions
- MDM software usage
PART 06: Market landscape
- Market size and forecast
- Five forces analysis
PART 07: Market segmentation by deployment model
PART 08: Market segmentation by product
PART 09: Market segmentation by end user
PART 10: Geographical segmentation
PART 11: Market drivers
- Increased adoption of BYOD deployment policy
- Availability of 3G and 4G networks
- Increase in number of mobile platforms
- Increased adoption of virtualization
PART 12: Impact of drivers
PART 13: Market challenges
- Decreasing prices of MDM solutions
- Limited battery life of mobile devices
- High initial investment
- Existence of open-source
PART 14: Impact of drivers and challenges
PART 15: Market trends
- Growth in adoption of cloud-based computing solutions
- Increase in mergers and acquisition
- Emergence of IoT backend-as-a-service platform
- Rising demand from SMEs
PART 16: Vendor landscape
- Key criteria
- Vendor competition overview
- Vendor analysis
- Promising vendors of MDM market
- Other prominent vendors
PART 17: Key vendor analysis
- AirWatch
- Citrix
- Good Technology
- MobileIron
PART 18: Appendix
PART 19: Explore Technavio