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The global market for chewing gums is anticipated to witness moderate growth and will generate revenues of over USD 23 billion by 2020. Much of this market’s growth can be attributed to the perceived oral and dental health benefits of sugar-free chewing gums. According to the International Chewing Gum Association (ICGA), chewing sugar-free gum increases saliva production. This increase in the saliva production subsequently reduces instances of plaque formation and tooth decay significantly. Additionally, chewing gum products like nicotine gum are regarded as effective aids to quit smoking. The consumption of sugar-free chewing gum also helps clean food debris from the teeth and reduces stress.
According to this market research report, the global market for chewing gums will witness strong growth in the Americas. This region was the largest market for chewing gums during 2015 and will experience a slight decline in the demand for gums due to the populace’s growing preference for mints. Canada and the US are mature markets for gum products. However, despite the chewing gum market in the US being highly penetrated, it will continue to grow at a steady pace due to various category innovations taking place in the industry.
The global chewing gum market is marked by the presence of both regional and international vendors. However, the major portion of the global market is controlled by four key vendors - Mars (Wrigley), Mondelēz, Lotte, and Perfetti. North America and Western Europe are the two major markets for these international players.
Some of the top vendors in this market are -
Other prominent vendors analyzed in this market research are Arcor, August Storck, Bourbon, Cémoi, Cloetta, Colombina, CRM Group, Crown Confectionery, Ezaki Glico, Ferrara Candy, Haribo, Lindt, Meiji, Morinaga & Co., Orion, and Yildiz Holding.
This market study estimates products like sugar-free chewing gums to dominate this market during the forecast period. This market segment dominated the market space during 2015 and is envisaged to enhance its hold further over the market by the end of 2020. Much of this market’s growth can be attributed to the global acceptance of sugar-free chewing gums due to their oral and dental health benefits. Additionally, benefits such as their ability to remineralize the enamel, neutralize plaque acids, reduce instances of oral dryness, and clean food remains will result in the high adoption of sugar-free chewing gum during the estimated period.
The hypermarkets, supermarkets, and convenience stores segment is the largest revenue contributor in the global chewing gum market. Factors such as business expansion and the increasing number of stores of major retailers in these formats have propelled the growth of this channel. Furthermore, due to the wide geographical reach of these organized stores, their consumer base is anticipated to increase significantly over the next few years.
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PART 01: Executive summary
PART 02: Global confectionery market summary
PART 03: Scope of the report
PART 04: Market research methodology
PART 05: Introduction
PART 06: Market landscape
PART 07: Market segmentation by product ingredient
PART 08: Market segmentation by product category
PART 09: Retail format segmentation
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
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