Global Meal Replacement Market 2016-2020

April 22, 2016
This market research study presents a detailed segmentation of the global meal replacement market by product type (ready-to-drink shakes, protein bars, and convalescence), and by geography (the Americas, APAC, and EMEA). The key vendors identified in the market are Abbott Nutrition, Herbalife, Kellogg, and SlimFast.

Overview of the meal replacement market

Technavio’s analyst predicts the global meal replacement market to grow at a CAGR of more than 7% during the forecast period. The increasing population of overweight, obese, and diabetic patients has led to an augmented demand for meal replacement products. The consumers are becoming increasingly aware of the various problems associated with diabetes and obesity like cardiovascular disorders, respiratory disorders, anxiety, and depression. The rising number of obese children in the US and the UK has led to consumers paying more attention to the labels on food and beverage products to determine the sugar and calorie content. The increasing effort to lose weight and avoid medical complications will drive the market for meal replacements until the end of 2020.

Factors like the rapid growth of the e-commerce sector will aid the prospects for market growth until the end of the forecast period. For instance, websites such as,, and offer a wide array of protein shakes, protein bars, and other supplements for online purchase. Also, these sites offer live interactive chat sessions to provide instant support to individuals who face challenges while purchasing such products. This recent shift toward the use of e-commerce websites and online resources is expected to drive the market growth for meal replacement products during the forecast period.

Geographical segmentation and analysis of the meal replacement market

  • Americas
  • APAC
  • EMEA

In this market report, the analysts have estimated Americas to be the largest market for meal replacement product and will account for close to 55% of the market share by the end of 2020. Factors like an increasing aging population coupled with rising incidences of age-related health conditions and the rising awareness of proactive healthcare practices will propel the prospects of growth in the Americas over the forecast period.

Competitive landscape and key vendors

The global meal replacement market is highly fragmented because of the presence of numerous large and small suppliers. These vendors compete on the basis of a pricing, quality, innovation, service, reputation, and promotion. The report predicts that with intense competition and rapid technological changes will result more competitive during the forecast period.

 Key vendors in the market are -

  • Abbott Nutrition
  • Herbalife
  • Kellogg
  • SlimFast

Other prominent vendors in the market are Amazing Grass, Glanbia, GSK, Healthy 'N Fit International, Kraft Heinz, MET-Rx, Nouveau Dietetique, Nutiva, Nutrisystem, Onnit Labs, Orgain, and Ultimate Superfoods.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global meal replacement market?
  • What are the key market trends impacting the growth of the global meal replacement market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global meal replacement market?
  • What are the market opportunities and threats faced by the vendors in the global meal replacement market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global meal replacement market?

Technavio also offers customization on reports based on specific client requirement.

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