Global Delivery and Takeaway Food Market 2016-2020
Global outlook of the delivery and takeaway food market
Technavio’s market research analyst predicts that the global delivery and takeaway food market will exceed USD 100 billion between 2016 and 2020. There is growing preference for online shopping among consumers owing to their hectic schedules and busy lifestyles. The increased internet penetration, quick access to smartphones, and simplified e-banking systems have resulted in more purchases through the online channels. This has propelled several food chains to shift towards online portals to enhance online ordering by offering improved selection, convenience, transparency, and security to the customers. Most of the orders received by these food portals are through mobile phones as these provide consumers a secure and easy way to pay and order food from local takeaway restaurants. Consumers can also track their order through their smartphones through real-time order tracking. With the continuous growth in the online orders, the role of social media in the purchase decisions of consumers has increased significantly. Takeaway restaurants and food delivery portals are using social media platforms to connect with customers to obtain their experiences and feedback.
Consumers are opting for nutritious food restaurants over fast food while ordering online or for takeaway. They are willing to pay more for the healthy, fresh, and low-calorie food served at these restaurants. Such requirements have propelled several quick service restaurants (QSRs) to introduce nutritious and healthy meals in their fast food menus. They are offering half or full size salads containing fruits and fresh vegetables. Such modifications not only remove the perception of fast food always being unhealthy but wides the customer base for these food chains. The growing trend towards the use of high-quality organic ingredients in their menus will also accelerate the revenues of these takeaway food channels in the coming years.
Competitive landscape and key vendors
The global delivery and takeaway food market is highly fragmented because of the presence of numerous small and large market players, who compete on the basis of pricing strategy, product and packaging innovation, service, quality of food, menu variation, and calorie intake per meal. The heterogeneous nature of this market is posing a tough challenge for the players to maintain customers' loyalty. To sustain themselves in the intensely competitive scenario, the restaurant operators are required to offer customized solutions, menus, and services coupled with attractive customer loyalty-based offers to gain a firm foothold and retain high-value customers.
Leading vendors in the market are -
- Delivery Hero
- Just Eat
Other prominent vendors in the delivery and takeaway food market include Domino's, Delivery.com, Foodler, Olo, Pizza Hut, Snapfinger, Yemeksepeti, and Zomato.
Geographical segmentation and analysis of the delivery and takeaway food market
The Americas led the delivery and takeaway food market in 2015 and accounted for more than 37% of the total market share. The fast-paced lifestyle, the growing demand for customization in the food menu, and the rising consumer preference for delivery and takeaway food are the key driving factors for the market in this region. Restaurants are using bowls to serve meals including breakfast, lunch, or supper as per customers’ requirements. Also, bowls are significantly used in delivering and takeaway owing to their ease of packaging and contains desired temperature for a reasonable time. The growing trend towards online food ordering will positively contribute to the growth of this market in the Americas in the coming years.
Growth drivers, challenges, and upcoming trends: Integration of geo-activated ordering and beacon technology
Upcoming trends such as geo-activated ordering are gaining popularity in the market where the vendors are focusing to improve the takeaway experience through several mobile innovations. Commercial foodservice players such as fine dining restaurants and quick service restaurants are increasingly using the beacon technology to engage customers and increase their repeat visits. With the geo-activated ordering integrated with the beacon technology, the consumers can place their order ahead of time. Such integration not only helps in enhancing the customer service experience but also aids the restaurants to increase their operational efficiency.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the delivery and takeaway food market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global delivery and takeaway food market?
- What are the key market trends impacting the growth of the global delivery and takeaway food market?
- What are the challenges to market growth?
- Who are the key vendors in the global delivery and takeaway food market?
- What are the market opportunities and threats faced by the vendors in the global delivery and takeaway food market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global delivery and takeaway food market?
Technavio also offers customization on reports based on specific client requirement.
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The delivery of takeaway food comprises of packaging and offering a variety of food choices to customers primarily in their homes. A vast network of distribution and delivery channels deliver food products to customers. The presence of online channels with attractive menu and ordering alternatives has facilitated a hassle-free method of having food at home. Customers can order food from different restaurants and select from a wide range of items through online payment or cash on delivery (COD). The busy lifestyles and hectic schedules of people have made takeaway food a preferred option among them. Just Eat, Delivery Hero, and FoodPanda will be some of the prominent vendors in this market space.
The report, global delivery takeaway food market, is part of Technavio’s food and beverage research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as alcoholic beverages, food, food service, and non-alcoholic beverages. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.