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The frozen pizza market size is estimated to grow at a CAGR of 5.5% between 2022 and 2027. The market size is forecast to increase by USD 6,386.08 million. The growth of the market depends on several factors, including new product launches, expansion of retail stores offering frozen food, and packaging innovations.
This frozen pizza market report extensively covers market segmentation by product (regular frozen pizza, premium frozen pizza, and gourmet frozen pizza), type (non-vegetarian toppings and vegetarian toppings), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The expansion of retail stores offering frozen food is notably driving the market growth, although factors such as challenges in storing frozen food products may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The expansion of retail stores offering frozen food is notably driving the market growth. Supermarkets, hypermarkets, and specialty stores are becoming more prevalent all over the world, which is a sign that the organized retail sector is undergoing a significant expansion. Frozen foods, including frozen pizzas, are becoming more readily available to consumers as more retail establishments stock them. Hence, owing to such retail expansions, manufacturers and suppliers of frozen pizza may see an increase in sales and revenue.
Additionally, the convenience of frozen pizzas is another major factor that fuels the market's expansion. Fast and simple to make, frozen pizzas appeal to busy customers who might not have the desire or time to make a fresh pizza from scratch. Frozen pizza is a common option for people who want quick and simple meals or snacks because of its convenience. Hence, the increasing availability of frozen food products through various distribution formats will drive the growth of the market during the forecast period.
The increasing prominence of private-label brands is an emerging trend in market growth. Major retailers are launching their own brands of frozen pizza products all over the world. For example, Great Value Frozen Rising Crust Pepperoni Pizza, Great Value Frozen Rising Crust Supreme Pizza, and Great Value Frozen Thin Crust Pepperoni Pizza, are all sold under Walmart Inc.'s (Walmart) private label brand Great Value.
The private-label product market has expanded significantly in scope and size over the last ten years. Prices for private-label goods are lower than those for branded goods. As a result, consumers who are price-conscious are more likely to buy private-label goods. Therefore, the growing consumer preference for private-label brands will support the expansion of the global market during the forecast period.
The challenges in storing frozen food products are the major issues impeding the market growth. A significant issue that has a negative effect on the expansion of the global market is the spoilage of frozen pizza products as a result of poor storage conditions. Retailers and distributors of frozen pizza must have the proper cold storage and warehouse facilities because frozen food products, including frozen pizza, are perishables with a short shelf life.
Pizza that has been frozen must be kept at zero degrees Fahrenheit to maintain the desired quality. If it is left at room temperature for longer than two hours, it has to be thrown away as bacteria grow between 40 and 140 degrees Fahrenheit quickly. As a result, warehouses need to be able to control and maintain the levels of humidity and temperature. They also need the right freezing equipment and electrical backup facilities. Hence, the storage of frozen foods is a challenge, which can negatively impact the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Frozen pizza Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Newmans Own Inc. - The company manufactures a line of food and beverages, organic products, and pet food among others. The key offerings of the company include frozen pizza such as Margherita stone-fired crust.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the regular frozen pizza segment will be significant during the forecast period. Pizza crust, pizza sauce, and cheese are the typical ingredients found on a regular frozen pizza. The product lacks customization options and is less expensive than frozen pizzas in the premium and gourmet varieties. Tomato sauce is typically the only premium topping on regular frozen pizza, which does not include figs or beef jerky. Due to its affordable price, it is well-liked by consumers on a tight budget.
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The regular frozen pizza segment was valued at USD 9,726.41 million in 2017 and continued to grow until 2021. Vendors are launching new products in this market segment, especially private-label brands. For instance, ALDI Stores Ltd. (ALDI) introduced inexpensive frozen pizza products in the UK in January 2021. The two new frozen pizza products come in mozzarella cheese and tomato and pepperoni flavors under their Everyday Essentials banner. Hence, the increasing demand for low-budget, regular pizzas among consumers and new product launches will contribute to the growth of the segment during the forecast period.
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North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The convenience that frozen products provide is expected to drive the demand for frozen pizzas in North America during the forecast period. Pizza that is frozen can be heated and eaten right away without needing to be further prepared. In terms of revenue, the US dominated the market in North America in 2020. The regional market will further expand as a result of the rising number of product launches and creative marketing initiatives. Vendors are using cutting-edge marketing techniques to boost the popularity and sales of their goods. Other factors that will fuel the expansion of the regional market include the rising demand for vegan frozen pizza and the accessibility of frozen pizza through a variety of distribution channels during the forecast period.
In 2020, the COVID-19 pandemic negatively impacted the market in North America. However, the lockdown restrictions were lifted in 2021 due to the initiation of large-scale COVID-19 vaccination drives in North America, which led to the resumption of several commercial and developmental activities in both online and offline channels. This increased the demand for frozen pizzas in the region. Therefore, owing to such factors the regional market is expected to grow during the forecast period.
The frozen pizza market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the frozen pizza market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Frozen Pizza Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
Market growth 2023-2027 |
USD 6,386.08 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 44% |
Key countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aldi Stores Ltd., Amys Kitchen Inc., Atkins Nutritionals Inc., Bellisio Foods Inc., Bernatellos Foods, Cappellos, Caulipower LLC, CJ CheilJedang Corp., Conagra Brands Inc., Dr. August Oetker KG, General Mills Inc., Hansen Foods LLC, Iceland Foods Ltd., Nestle SA, Newmans Own Inc., Nomad Foods Ltd., Orkla ASA, Otsuka Holdings Co. Ltd., Palermo Villa Inc., and Piermen BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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