Global Lottery Market 2017-2021
Overview of the global lottery market
The global lottery market is anticipated to grow at a steady rate and will post a CAGR of more than 9% during the forecast period. The easing of government regulations on different forms of lottery will drive the growth prospects for the global lottery market during the forecast period. Lottery is banned and barred in many countries and are administered by stringent regulations by the government. However, lottery contributes as one of the major sources of revenue for governments all over the world. The legalization of online lottery market will bring in high revenue in the form of taxes, create employment opportunities, and will contribute to social welfare. The rules and regulations on lottery markets are slowly evolving in different parts of the world as the different forms of lottery are being legalized. Furthermore, in many countries online lottery has made sports-related games accessible to a large part of its population. In countries like the US, the change in regulations will drive the growth of the market during the forecast period.
In terms of geography, APAC will be the fastest-growing region in the global lottery market during the forecast period. Since the lottery market in the Americas is developed and is expected to saturate by 2019, APAC will overtake the Americas by 2018. Mainland China and China Sports Lottery were the major contributors to the increase in the revenues generated by the lottery market in the region. Moreover, rapidly developing infrastructure, increased foreign investment, and easing of government regulations and policies will also contribute to this market’s growth in the APAC region.
Competitive landscape and key vendors
The market is highly competitive and fragmented due to the presence of a large number of suppliers. The vendors struggle to sustain in the market due to frequent changes in consumer preferences, intense competition, and rapid advances in technology. Some of the vendors are adopting aggressive marketing strategies which are likely to intensify the competition. The entry of new private players into the market is further increasing the competition. The established vendors are focusing on distinguishing their product and service offerings through clear and unique value propositions.
Key vendors in this market are -
- China Welfare Lottery
- Francaise des Jeux
- International Game Technology
- Hong Kong Jockey Club
- Scientific Games
Other prominent vendors in the market include Amaya Gaming, American Games, Carmanah Signs, China lotsynergy, Gidani, Jumbo Interactive, Lottoyard, Lotto NZ, Magnum, MDJS, Neo Games, Novomatic, Singapore Pools, and Sports Toto Malaysia.
Segmentation by type and analysis of the lottery market
- Terminal-based games
- Scratch-off games
- Sports lotteries
The terminal-based lottery market accounted for maximum market shares during 2016 and will continue to dominate the lottery market during the forecast period. Terminal-based lotteries include games such as Lotto, EuroJackpot, EuroMillions, Mega Millions, and Powerball, which are draw-based or numbers games. The growth of this segment is attributed to the fact that a number of users enjoy the anticipation that is ingrained in these lotteries and the prize money of these lotteries is significantly more in comparison to other types of lotteries.
Segmentation by platform and analysis of the lottery market
- Traditional lottery
- Online lottery
The traditional lottery segment of the market accounted for maximum market shares during 2016 and will continue to dominate the market during the forecast period. The increase in disposable income of people, which allows them to spend more on leisure activities, is one of the major factors driving this segment’s growth. Also, the growing popularity of lottery among low-middle income and low-income population and the easing of the existing regulations governing lotteries will contribute to this segment’s growth over the coming years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global lottery market?
- What are the key market trends impacting the growth of the global lottery market?
- What are the challenges to market growth?
- Who are the key vendors in the global lottery market?
- What are the market opportunities and threats faced by the vendors in the global lottery market?
- What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global lottery market?
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