Global Feminine Hygiene Wash Market 2016-2020

January 20, 2016
This market research report includes a detailed segmentation of the global feminine wash market by category of usage (cleaning and protecting, whitening, revitalizing, and others). It outlines the market shares of key regions such as APAC, Americas, Europe, and ROW. The key vendors analyzed in this report are C.B. Fleet, Combe, Corman, CTS Group, and The Boots Company.

Market outlook of the global feminine hygiene wash market

Technavio’s research analyst predicts the global feminine wash market to grow steadily at a CAGR of approximately 4% until 2020. Thanks to increased awareness brought about by new marketing strategies, women are prompted to try feminine hygiene products. The availability of different product lines in feminine wash makes has further increased the sale of these products.

To capitalize on the opportunity presented by this market vendors are focusing on brand visibility with campaigns on social media such as Facebook and YouTube with the aim to boost consumer confidence. Thus, the global feminine wash market is gaining traction due to changing perceptions and mindsets of the end-consumers.

Category segmentation and analysis of the global feminine hygiene wash market

  • Cleaning and protecting
  • Whitening
  • Revitalizing
  • Others

The global feminine hygiene wash market was dominated by the cleaning and protecting segment with a share of approximately 47% in 2015. It is largely driven by the need for hygiene while performing physical activities during menstruation. In 2020, this segment was followed by the products used for whitening purposes. This market study also anticipates the share of products for revitalizing to witness a steady growth owing to its utility in addressing dryness in intimate areas.

Geographical segmentation and analysis of the global feminine hygiene wash market

  • APAC
  • Americas
  • Europe
  • ROW

The global feminine hygiene wash market was dominated by APAC in 2015, and it is expected to contribute more than $100 million in revenue by 2020. This region dominates majorly due to the presence of large targeted end-users. Also, availability of low-cost products significantly contributes to its market demand in this region.

Competitive landscape and key vendors

Competition in this market is expected to heighten significantly due to the strategy adopted by several existing vendors to expand into developing countries. Increasing awareness in these new markets has created the demand for feminine hygiene wash in retail shops and specialties stores.

As per the forecast, manufacturers are predicted to keep their product prices low over the next four years to address issues related to affordability. It is also likely to prompt many manufacturers to tie with e-commerce players such as Amazon and Walmart to promote effective feminine hygiene wash solution to increase product visibility among women.

The leading vendors in the market are: -

  • C.B. Fleet
  • Combe
  • Corman
  • CTS Group
  • The Boots Company

Other prominent vendors in the market include Emerita, healthy hoohoo, Honey pot, Lactacyd, Nature certified, LIFEON Labs, Laclede, Oriflame Cosmetics, Sliquid Splash, SweetSpot Labs and VWash

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global feminine wash market?
  • What are the key market trends impacting the growth of the feminine wash market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global feminine wash market?
  • What are the trending factors influencing the market shares of the APAC, Americas, Europe, and ROW?
  • What are the key outcomes of the five forces analysis of the feminine wash market?

Technavio also offers customization on reports based on specific client requirement.

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