Global Menstrual Cup Market 2017-2021

February 15, 2017
This market research study identifies Anigan, Diva International, The Keeper, Lune, and Mooncup as the leading players in the global menstrual cups market. A comprehensive analysis of this market is also presented by distribution channel (online stores and retail outlets), by product (disposable menstrual cups and reusable menstrual cups), and by geography (the Americas, APAC, and EMEA).

Overview of the global menstrual cups market

According to Technavio’s analysts, the global menstrual cups market is anticipated to grow at a steady rate and will post a CAGR of close to 4% during the forecast period. Side effects associated with other menstrual products will drive the growth prospects for the global menstrual cups market until the end of 2012. Some of the side effects caused by various other menstrual products such as panty liners, sanitary napkins, and tampons include vomiting, diarrhea, low blood pressure, dizziness, red eyes, rashes, and high fever. Also, the chemicals and bleaching agent used in these products can cause irregular tissue growth in the abdomen and reproductive organs, abnormal cell growth throughout the body, immune system clampdown, hormonal and endocrine system disturbance, and even death.  All these side effects have led to the increased adoption of menstrual cups by women, which does not absorb but hold the menstrual fluid, is gentle on sensitive skin, provides better leak protection when compared with pads, cost effective, and environment-friendly.

In terms of geography, the Americas accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. Some of the major factors responsible for the growing demand for hygiene products such as menstrual cups include high disposable income, growing awareness regarding the benefits of general feminine hygiene products, a large population of working women and women travelers, and high acceptance of new products.

Competitive landscape and key vendors

The menstrual cup market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. According to the industry research report, these vendors are increasingly competing against each other based on factors such as product differentiation, portfolio, and pricing. Furthermore, the competitive strength of these market players is dependent on a host of factors such as product precision, product pricing, and product reliability and versatility.

Key vendors in this market are -

  • Anigan
  • Diva International
  • The Keeper
  • Lune
  • Mooncup

Other prominent vendors in the market include ATHENA Holding, FemCap, FeminineWear, Femmecup, Freedom Products – JuJu, Grupo Irisana, Intimina, LENA Cup, Me Luna, MediAceso Healthcare, MiaLuna, Naturcup, OrganiCup, Ruby Cup, and TS International.

Segmentation by distribution channel and analysis of the menstrual cups market

  • Online stores
  • Retail outlets

The retail outlets segment accounted for the majority market share during 2016 and will continue to dominate the market during the forecasted period. One of the major factors responsible for the high rate of sales through retail outlets includes benefits such as immediate purchase, unlike online stores that take a specific period for delivery, getting the feel of the product before buying it and receiving demonstrations on the use of the menstrual cup by employing dummy dolls.

Segmentation by product and analysis of the menstrual cups market

  • Disposable menstrual cups
  • Reusable menstrual cups

The reusable menstrual cup segment accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. One of the major factors responsible for the market segment’s growth is the benefits associated with reusable menstrual cups such as eco-friendliness, reduction of waste disposal, durability, cost-effectiveness, and reusability.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global menstrual cups market?
  • What are the key market trends impacting the growth of the global menstrual cups market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global menstrual cups market?
  • What are the market opportunities and threats faced by the vendors in the global menstrual cups market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global menstrual cups market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

A menstrual cup is a bell-shaped female hygiene product made of medical grade silicone.By covering various markets from prenatal vitamins and personal hygiene products to herbal supplements and wellness tourism, the industry analysts at Technavio provide clients with actionable insights into a dynamic supply landscape of the health and wellness industry. The market intelligence reports from Technavio also provide detailed information on several vendors that have carved a niche for themselves in the health and wellness industry, such as Accor, Allergan, Starwood, Nutraceutical, Rainbow Light Nutritional Systems, British American Tobacco, and Reynolds American.

To identify the industry’s growth prospects, market experts at Technavio follow a combination of primary and secondary research techniques and take into account various factors such as market size and product demand across different geographical regions. By analyzing various parameters, such as the changing consumer preferences, product offerings by competitors across the global and regional markets, and optimal usage of analytical tools, our upcoming market research report on menstrual cups for the forecast period of 2017 to 2021 will help clients understand the new research areas sector better.

This upcoming report on menstrual cup also considers the growth of the similar markets such as organic sanitary napkins and tampons, which are expected to grow at a CAGR of more than 7% and over 6%, respectively by 2020. According to our industry experts, increasing product innovations in the health and hygiene sector is one of the primary factors that will play a significant role in driving the demand for menstrual cups in the coming years. In addition to syndicated reports, Technavio also offers customized reports based on specific client requirements, thereby, helping businesses optimize their market positions.

The upcoming industry research report for menstrual cups also identifies the key drivers, emerging trends, as well as the challenges currently experienced by the health and wellness sector. It also presents insights into the changing competitive landscape to give you a realistic picture of the future direction of the industry.