Global Tampons Market 2016-2020
Overview of the global tampons market
The global tampons market is anticipated to grow at a steady rate and will post a CAGR of close to 6% during the forecast period. Rising product innovations in the health and hygiene sector will drive the growth prospects for the global industrial castings market in the forthcoming years. For instance, in April 2015, Procter & Gamble launched Tampax Pocket Pearl, a new pocket-sized tampon with superior protection and comfort level that is likely to gain popularity among consumers. Also, the pilot programs conducted by various companies increase the awareness among the consumers regarding their products available in the market. For instance, in March 2016, Procter & Gamble launched a pilot program across 25 schools in the US, through which the company provided free tampons and pads to middle and high school students. Furthermore, the demand for tampons is increasing due to the advantages associated with its usage over other feminine care products such as sanitary pads and panty liners during menstruation.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market until the end of 2020. One of the major factors responsible for the market’s growth in the region is the high revenue generation capacity of the market in the US. The market in this region witnesses strong growth due to the high penetration of tampons, especially organic and natural tampons. Another major factor that drives the market’s growth in the region is the early puberty rate in girls.
Competitive landscape and key vendors
The global tampons market is highly diversified and competitive due to the presence of a large number of international and regional players. To gain an edge in the market, these vendors are strategizing by entering into M&A and partnerships. Also, these vendors compete on various factors such as price, availability, brand, and variety to gain a competitive edge. Moreover, the growth of players in the market is also dependent on government support, market conditions, and industry development.
Key vendors in this market are -
- Procter & Gamble
- Johnson & Johnson
- Svenska Cellulosa Aktiebolaget
- Edgewell Personal Care Company
Other prominent vendors in the market include Bella, Bodywise, First Quality Enterprises, Lil-Lets, Masmi, Moxie, Ontex, Pee Buddy, Seventh Generation, and Xinxiang Health Products.
Segmentation by product type and analysis of the tampons market
- Branded tampons
- Private-label tampons
In 2015, the branded tampons segment accounted for the maximum market share during 2015 and will continue to dominate the market during the forecast period. One of the major factors that drive the market segment’s growth is the increasing consumer preference for the branded tampons because they are manufactured and marketed by reputed vendors in the market.
Segmentation by distribution channel and analysis of the tampons market
- Retail channel
- Online channel
The retail channel segment accounted for the maximum market share during 2015 and will continue to dominate the market in the coming years. Some of the major factors leading to the growth of retail stores include the favorable investment climate in the developing regions such as APAC and Latin America, an increase in urbanization, the growth of the middle class population, and the rising number of employed women.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global tampons market?
- What are the key market trends impacting the growth of the global tampons market?
- What are the challenges to market growth?
- Who are the key vendors in the global tampons market?
- What are the market opportunities and threats faced by the vendors in the global tampons market?
- What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global tampons market?
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