Global Sanitary Napkin Market 2016-2020

May 04, 2016
This research report includes a detailed segmentation of the global sanitary napkin market by type (menstrual pads and pantyliners). It outlines market shares of key regions such as APAC, Americas, Europe, and MEA. The key vendors analyzed in this report are P&G, Kimberly-Clark, Edgewell personal care, and the Hengan Group.

Market outlook of the global sanitary napkin market

Technavio’s research analyst predicts the global sanitary napkin market to grow steadily at a CAGR of approximately 5% during the forecast period. As a result of the encouraging market conditions, the majority of women in rural areas are now able to afford sanitary napkins at subsidized rates. This, in turn, has increased the penetration of sanitary napkins in the rural sector, worldwide.

Also, the availability of different product lines in sanitary napkins prompts women in urban sector to purchase these products. It is to be noted that the usage rate of sanitary napkins varies between countries, but this scenario is fast changing. The steady demand for sanitary napkins from the emerging nations is expected to aid the market growth. This is well-illustrated from the growing number of promotions, education, and various initiatives taken by government and NGO entities, to increase the awareness of the benefits of using of hygiene product such as sanitary napkins. Countries like Malaysia, India, Indonesia, and Vietnam are expected to have a high demand for sanitary napkins over the next four years.

Segmentation by type and analysis of the sanitary napkin market

  • Menstrual pads
  • Pantyliner

The global sanitary napkin market was dominated by the menstrual pads segment with approximately 80% of the market share in 2015. This segment is expected to continue its dominance during the forecast period. This is majorly due to the growing usage of thin and ultra-thin pads in most developed countries.

Geographical segmentation and analysis of the global sanitary napkin market

  • APAC
  • Americas
  • Europe
  • MEA

The global sanitary napkin market was dominated by APAC in 2015, and it roughly accounted for close to 40% share during this period. This region dominates majorly due to target-based promotional activities. Also, the availability of low-cost sanitary napkins in the rural sector has significantly contributed to the market demand for sanitary napkins in this period.

Competitive landscape and key vendors

The global sanitary napkin market is highly competitive due to the availability of various private labels and other branded products. Key vendors are competing on the basis of product differentiation, quality, portfolio, and pricing. Vendors are also investing significantly in businesses expansion in emerging countries.

The leading vendors in the market are -

  • P&G
  • Kimberly-Clark
  • Edgewell personal care
  • Hengan Group

Other prominent vendors in the market include Unicharm, Premier, First Quality Enterprises, Fujian, Kao, Lil-Lets Group, Millie & More, My Bella Flor, Natracare, PayChest, Playtex Products, Seventh Generation, Berry, and Ontex International

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global sanitary napkin market?
  • What are the key market trends impacting the growth of the sanitary napkin market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global sanitary napkin market?
  • What are the trending factors influencing the market shares of APAC, Americas, Europe, and ROW?
  • What are the key outcomes of the five forces analysis of the sanitary napkin market?

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