Global outlook of the consumer endpoint security market
Technavio’s market research analysts predict the global consumer endpoint security market to grow steadily during the forecast period and post a CAGR of almost 12% by 2020. This industry research report identifies the increasing dependence of end-users on the Internet to be one of the major factors that will have a positive impact on the growth of this market in the coming years. With the increasing penetration of the Internet across the globe, users tend to post personal information on the Internet through their personal devices. Moreover, with several technology companies offering cloud solutions, there is an increased preference among internet users towards saving critical information on the web. Furthermore, the convenience of several services such as online banking also increases the number of internet users saving critical information on the web. This increasing dependence on the Internet comes with high security risks such as data theft and phishing, which increases the need to secure the web and endpoints, in turn, driving the growth of the market.
The increased adoption of SaaS-based security solutions will be one of the major trends that will gain traction in this market in the next few years. In addition to easy installation and upgrades, SaaS-based security solutions follow the pay-per-use model and are less expensive. This will result in an increased adoption of SaaS-based security solutions among enterprises in various industries, especially small- and medium-scale businesses.
Competitive landscape and key vendors
Characterized by the presence of presence of several small-scale, regional, and large multinational vendors, this global market appears to be highly fragmented. The market’s competitive environment is intense and vendors have the need to distinguish their product and service offerings through a clear and unique value proposition. An increase in product/service extensions, technological innovations, and M&As, will further intensify the level of competition in the market. Large players are focusing on acquiring small vendors, which will help them enhance their product portfolio and increase their market shares. To sustain the competition, vendors have the need to develop new technologies and also stay updated on technologies that could affect their product lines. Analysts also predict that the international vendors will grow inorganically during the next four years by acquiring regional or domestic players.
The leading vendors in the market are -
- Forcepoint
- McAfee
- RSA Security
- Symantec
- Trend Micro
The other prominent vendors in the market are Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, and WatchGuard Technologies.
Geographical segmentation and analysis of the consumer endpoint security market
This market study estimates that in terms of geographical regions, EMEA will be the major revenue contributor to the market by the end of the forecast period. Though the market in currently dominated by the Americas, the increased adoption of new and advanced technologies in the overall IT industry, especially in Western Europe, will boost the growth of the market in this region. According to this industry research report, developed countries such as the UK, France, and Germany will be the major market contributors in this region.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global consumer endpoint security market?
- What are the key market trends impacting the growth of the global consumer endpoint security market?
- What are the challenges to market growth?
- Who are the key vendors in the global consumer endpoint security market?
- What are the market opportunities and threats faced by the vendors in the global consumer endpoint security market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global consumer endpoint security market?
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Table of Contents
PART 01: Executive summary
PART 02: Market summary
PART 03: Scope of the report
PART 04: Assumptions
PART 05: Market research methodology
- Research methodology
- Economic indicators
PART 06: Introduction
PART 07: Market description
- Causes of endpoint attacks
- Deployment models
PART 08: Market landscape
- Market overview
- Global endpoint security market
- Share of consumer endpoint security in global endpoint security market
- Global consumer endpoint security market
PART 09: Product lifecycle analysis
PART 10: Geographical segmentation
- Global consumer endpoint security market by geography 2015-2020
- Consumer endpoint security market in Americas
- Consumer endpoint security market in EMEA
- Consumer endpoint security market in APAC
PART 11: Market attractiveness
- Market attractiveness by geography
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Impact of trends
PART 18: Five forces analysis
PART 19: Vendor landscape
- Competitive scenario
- Vendor matrix
- Competitive landscape
- Forcepoint
- McAfee
- RSA Security
- Symantec
- Trend Micro
- Other prominent vendors
PART 20: Appendix
PART 21: Explore Technavio