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The 3D animation software market is estimated to grow at a CAGR of 12.47% between 2022 and 2027. The size of the market is forecast to increase by USD 8,170.07 million. The growth of the market depends on several factors, including the increasing use of 3D animation in movies, the increased use of 3D animation in TV commercials, and the growing use of VR animation.
This report extensively covers market segmentation by application (media and entertainment, construction, product design, and others), deployment (on-premises and cloud-based), and geography (North America, APAC, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing use of VR animation is notably driving the market growth, although factors such as the availability of open-source 3D animation software may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing use of VR animation is notably driving market growth. High-speed Internet has led to the widespread adoption of emerging technologies like augmented reality (AR) and virtual reality (VR), which have developed into crucial tools for producing high-quality animation. Using virtual reality, animators can create and recreate fanciful environments that mimic visions and come across objects that do not match reality. Animations that are created as a result are unique and appeal to both kids and adults. Virtual reality animation has a wide range of applications and can be used by media outlets and educational programs all around the world.
Virtual reality videos are still finding their way into mainstream cinema. Furthermore, there are various short films being made in the VR format. With the increasing demand for animated movies, many movie makers like Baobab Studios are exploring the possibilities of VR animated movies. Several movie makers are expected to enter VR animation filmmaking, which will further drive the growth of the market during the forecast period.
The increasing use of 3D animation in marketing is the primary trend in the market. Marketing can benefit from 3D animation as well. This method might be used by a marketer, for instance, to showcase all the qualities of the product as it would actually be seen. The appearance of the final product can be perceived more clearly by audiences. Using lessons or demos, 3D animation can also be used by brands to highlight their products.
Simply put, 3D animation may be utilized to produce more engaging material. An engaging video advertisement using 3D animation technology can hold viewers' attention in a world where audience attention spans are decreasing. Thus, the increasing use of 3D animation in marketing is a growing trend that is expected to drive the growth of the market during the forecast period.
The availability of open-source 3D animation software is the major challenge in the market. Most SMEs are cost-sensitive and cannot afford expensive commercial software. However, open-source 3D animation software products, such as Blender, True Space, 3D Canvas, and Google SketchUp 7, provide advantages like cost-efficiency, availability, and user-friendliness to such enterprises. Everyone can use and alter open-source software since it is available for everyone to use.
Companies may rebrand and reposition themselves in front of the public thanks to the introduction of this amazing software. Furthermore, this open-source software program can be downloaded, installed, modified, and even used without incurring any costs. Thus, the growing popularity of these software products can become a major challenge for the growth of the global 3D animation software market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global 3D Animation Software Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Zco - The company offers 3D animation software for technical artists, content creators, and industry professionals who want to utilize high-fidelity renders from inside these virtual worlds. Under this segment, the company is involved in custom software development which are used by different animation enthusiasts around the globe.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The reports categorize the global 3D animation software market as a part of the global application software market within the global IT software market. The overall global IT software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth of the media and entertainment segment will be significant during the forecast period. The segment includes the use of 3D animation for creating cartoon movies like 'Frozen'; visual effects used in computer games like 'Warcraft' and advertisements. The success of multiplayer online battle arena (MOBA) titles indicates a subtle but noticeable transition in the gaming market. MOBA titles have become one of the most popular genres of gaming as they offer similar fast-paced action as first-person shooter games. MOBA titles feature impressive visual effects, resulting in an increase in the demand for 3D rendering and animation software.
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The media and entertainment segment was valued at USD 2,942.60 million in 2017 and continued to grow until 2021. Animated movies are rapidly gaining popularity among the global audience. Realistic creatures, fantastical settings, and imagination come together in familiar ways in animated videos. Furthermore, casting real actors, especially for the voice roles, in fantasy animated movies is simple. The majority of animated movies aim to create a lasting impact on their viewers. Thus, the growing need for animation in the media and entertainment industry is expected to drive the growth of the market during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America accounted for the largest share of the market in 2022. Most US-based production houses develop in-house animated television series. In addition, the budget for animated movies in the US is quite high when compared with other countries. Thus, end-users prefer to buy licenses for 3D animation software, thus driving the growth of the market in the region.
TV channels like Disney, Viacom, and Cartoon Network, which are based in the US, host animated series and movies for the global audience. Channels like Disney and Cartoon Network drive the demand for 3D animation content in the country. These companies have customized the cartoons that are broadcast on TV channels to gain competitive advantages in the market. They have also launched subsidiary channels like Disney XT and Boomerang to increase their market shares, not only in the US but globally also. Nickelodeon, another cartoon channel based in the US, is further increasing the demand for animated content and contributing to the revenue generated from licensing in the market.
The outbreak of COVID-19 severely affected economic growth in North America. The demand for 3D animation software increased from OTT service providers and the gaming industry due to its increased use as entertainment during the pandemic. This positively impacted the growth of the market in North America. Additionally, key vendors operating in the region, such as Adobe Inc., are investing in and focusing significantly on developing new products and 3D animation software. This will drive the demand for 3D animation software used in these industries during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
3D Animation Software Market Scope
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.47% |
Market growth 2023-2027 |
USD 8,170.07 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
12.16 |
Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key countries |
US, Japan, China, South Korea, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Autodesk Inc., AutoDesSys Inc., Blender, Corel Corp., EIAS3D LLC, MAGIX Software GmbH, Nemetschek SE, NewTek Inc., NUKEYGARA, NVIDIA Corp., Roper Technologies Inc., Side Effects Software Inc., Smith Micro Software Inc., Strata, tarakos GmbH, Toon Boom Animation Inc., Trimble Inc., Wondershare Technology Co. Ltd., and Zco |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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