Global Movie Theater Market 2017-2021
Overview of the global movie theater market
Technavio’s market research analyst predicts the global movie theater market to grow steadily at a CAGR of around 7% by 2021. One of the key factors responsible for the growth of this market is the rise in the demand for high-quality movies. The demand for high-quality movies with enhanced VFX is increasing globally. Instruments, such as depth sensors and HD video cameras, and visual effects (VFX) photography are increasingly being used to enhance the movie experience for viewers. For instance, DepthKit, which was developed by Microsoft, is a markerless motion-capturing device that has been introduced in the entertainment industry. It enables photographers to photograph objects such as 3D sculptures. After syncing the kit with the camera, the photographer can capture 3D CGI sculptures for every frame that is included in the film, thereby enhancing the overall 3D effect. Moreover, the increasing immediacy and flexibility of digital movies will propel the growth of the movie theater market over the next few years.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market over the next four years. This dominance can be attributed to, the presence of a highest number of digital screens in the region. Digitization is growing at a fast rate in the South American countries. Countries in the region like Saint Kitts and Nevis, Aruba, and the US rank among the highest in terms of the number of screens.
Competitive landscape and key vendors
The global movie theater market is experiencing an increasing demand and sustainable growth. A limited number of theaters in the market provide digital cinema initiatives (DCI) standard projectors and servers for digital cinema. The established players dominate the market with their innovative and high-quality products. Due to the emergence of new players, competition in the movie theater market is expected to intensify during the forecast period.
Leading vendors in the market are -
- AMC Theatres
- Cineplex Entertainment
- Regal Entertainment Group
Other prominent vendors in the global movie theater market include B&B Theatres, Beta Cineplex Thái Nguyên, Cinemark Theatres, CGV Cinemas, Galaxy Cinemas, Golden Screen Cinemas, Harkins Theatres, INOX Leisure, Landmark Cinemas, Lotte Cinema, Mega GS, Megaplex Theaters, National Amusements, Omniplex Cinemas, Picturehouse, PVR Cinemas, Reel Cinemas, SF Bio, Wave Cinemas, and WE Cinemas.
Segmentation by screen and analysis of the movie theater market
- 3D screens
- 2D screens
During 2016, the 3D screen movie theater dominated the movie theater market and accounted for a major part of the overall market share. The rising demand for 3D movies, the number of 3D televisions and movie screens is increasing. Movies such as, James Cameron's Avatar, which was released in 2009, changed the landscape of the film industry. After the success of Avatar, 3D cinemas across the world has grown exponentially. The growing demand for 3D movies is also encouraging vendors to focus on technological advances. For instance, wearing 3D glasses is not very comfortable for the viewers, to overcome this, theaters are coming up with alternatives, such as the lenticular lens technology, to provide customers a better experience. Owing to the growing demand for high-quality 3D movies, the theaters are expected to be flooded with movies during the forecast period.
Segmentation by type and analysis of the movie theater market
- Drive-in theater
- IMAX theater
- Independent theater
The multiplex segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The key factor for this dominance is the presence of multiplexes in recreational centers and shopping malls. Multiplexes are largely popular in developing countries like China and India. Also, there have been several mergers and acquisitions in this segment of the movie theater market. For instance, in 2015, Alibaba Pictures Group, a subsidiary of the Alibaba Group, invested to buy stakes in Dadi Cinema, which is one of the largest movie theater chains in China.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global movie theater market?
- What are the key market trends impacting the growth of the global movie theater market?
- What are the challenges to market growth?
- Who are the key vendors in the global movie theater market?
- What are the market opportunities and threats faced by the vendors in the global movie theater market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global movie theater market?
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