Global Cider Market 2017-2021
Global outlook of the cider market
Technavio’s market research analysts predict the global cider market to grow steadily during the forecast period and post a CAGR of more than 5% by 2021. This industry research report identifies the increasing demand for premium cider products to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Due to the presence of popular brands such as Kopparberg, Woodchuck, and Angry Orchard, the recent years have witnessed an increase in the demand for premium-quality cider. Additionally, factors such as the rise in disposable income, consumption of alcohol as a status symbol, and the association of premium labels with beverage quality and taste, also increase the demand for premium brands. It has been observed that this trend exists even in the matured markets such as the US and France and the market in these countries is mainly driven by premiumization. This increase in consumer shifting from local spirits to premium spirits will drive premiumization across all product categories and will turn, boost the growth of the cider market during the forecast period.
This market research and analysis estimates that in terms of geographical regions, Europe will be the major revenue contributor to the market throughout the predicted period. Favorable conditions for growing cider apples and tax exemptions in several countries in the region are some factors that aid in the growth of the market in Europe. Additionally, the increasing demand for cider from the Eastern European countries will also fuel the growth of the market in this region.
Competitive landscape and key vendors
Characterized by the presence of numerous small and large cider manufacturers, this market appears to be highly fragmented. Product pricing, quality, innovation, reputation, and distribution are some of the major factors that vendors usually compete on. The market’s competitive environment is intense. To survive the competition and improve their market positions, vendors have the need to distinguish their product and service offerings through a clear and unique value proposition.
The leading vendors in the market are -
- Anheuser-Busch InBev
- Aston Manor
- C and C
The other prominent vendors in the market are Asahi Breweries, Budweiser Budvar Brewery, Harpoon Brewery, and Molson Coors.
Segmentation by product and analysis of the cider market
- Apple flavored cider
- Other fruit flavored cider
During 2016, the apple flavored cider segment accounted for the major market shares and dominated the market. To cater to the growing demand for the product, vendors in the market are concentrating on introducing new apple cider products. According to this market study, this segment will continue to dominate the market throughout the predicted period as well.
Segmentation by distribution channel and analysis of the cider market
- Supermarkets and hypermarkets
- Specialist retailers
- Convenience stores
This market research report estimates that the supermarkets and hypermarkets segment accounted for the major market shares and dominated the cider market during 2016. This is mainly due to the availability of a wide range of products at comparative prices.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global cider market?
- What are the key market trends impacting the growth of the global cider market?
- What are the challenges to market growth?
- Who are the key vendors in the global cider market?
- What are the market opportunities and threats faced by the vendors in the global cider market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global cider market?
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