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The sparkling water market is estimated to grow at a CAGR of 12.22% between 2022 and 2027. The market size is forecasted to increase by USD 25,446.84 million. The growth of the market depends on several factors, including frequent product launches, the rising number of health-conscious consumers, and increased mergers and acquisitions.
This sparkling water market report extensively covers market segmentation by distribution channel (hypermarkets and supermarkets, convenience stores, online, and on-trade and independent retailers), product (unflavored drinking water and flavored drinking water), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Frequent product launches are notably driving market growth, although factors such as stringent safety and quality regulations may impede market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Frequent product launches are notably driving the market growth. The market has witnessed significant growth due to the increasing popularity of low-alcohol content beverages. The rising demand for low-carb and low-alcohol beverages as well as health concerns related to the ingredients of beverages have changed the tastes and preferences of consumers. Sparkling water has become popular among health-conscious consumers.
The market witnessed high growth in the last few years owing to frequent product launches in the market. Vendors across the world are focusing on product innovation and launches to cater to the growing demand for sparkling water. For instance, in March 2023, PepsiCo Inc. brand SodaStream announced the launch of two new models of sparkling water lineup, the E-TERRA, and the E-DUO. Similarly, in February 2021, The Coca Cola Co. brand AHA added new flavors to its sparkling water lineup, namely raspberry, acai, mango, and black tea. Thus, the frequent launch of products will boost the growth of the global sparkling water market during the forecast period.
The changing consumer lifestyle is a key trend influencing the market. Consumers across the world are becoming more health conscious. Hence, they are focusing on purchasing food and beverage products made of natural and health-benefiting products. Consumers are shifting to healthier alternatives such as low-carbohydrate and no sugar, which is driving the growth of the global sparkling water market. Manufacturers are adding new natural flavors to their products to attract consumers.
Sparkling water comes in a wide range of flavors and varieties. Many consumers prefer convenient, on-the-go options for hydration. Many influencers and celebrities on social media promote sparkling water brands, which is increasing their popularity. Consumers prefer sparkling water over sodas and sugary carbonated drinks. To cater to such demands of consumers, vendors are focusing on product innovation. Therefore, the changing lifestyles and increasing demand for healthy ingredients by consumers may positively impact the growth of the global sparkling water market during the forecast period.
Stringent safety and quality regulations may impede market growth. The US Food and Drug Administration (FDA) regulates the manufacturing of sparkling water market. Manufacturers have to follow Current Good Manufacturing Practices (CGMPs). They are required to process, bottle, hold, and transport bottled water under sanitary conditions. Moreover, all water sources must be protected from bacteria, chemicals, and other contaminants. The bacteriological and chemical safety of the water should be ensured. The source water and the final product must be sampled and tested for contaminants.
The US FDA, under its Food Safety Program, verifies whether the plant product water and operational water supply are sourced from an approved source. The agency also inspects all the washing and sanitizing procedures as well as bottling operations. Thus, the stringent regulations may impede the growth of the global sparkling water market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sparkling Water Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anheuser Busch InBev SA NV - The company offers sparkling waters under the brand Hiball.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the hypermarkets and supermarkets segment will be significant during the forecast period. Supermarkets and hypermarkets are the major distributors of sparkling water. Distributors offer branded as well as local products. Brands such as Nestle SA, Danone S.A., and The Coca Cola Co. offer sparkling water through supermarkets and independent stores.
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The hypermarkets and supermarkets segment was valued at USD 10,497.86 million in 2017 and continued to grow until 2021. Supermarkets and hypermarkets are the most preferred channels for the purchase of various alcoholic and non-alcoholic beverages, as they offer convenience and cost-effectiveness. Other factors, such as attractive shelf displays and discounts, encourage consumers to buy sparking water from hypermarkets and supermarkets. The rapid growth in the accessibility, convenience, affordability, and availability of a wide range of products is driving the growth of the global sparkling water market. Thus, the increasing demand for organized retailing has been fueling the growth of the global sparkling water market. Such factors are expected to drive the growth of the segment during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Factors such as urbanization, the rising adoption of healthy meals, the increasing awareness about sugar-free products, the growing demand for online shopping, and the presence of prominent vendors are driving the growth of the sparkling water market in North America. The high percentage of the urban population will contribute to the demand for sparkling water, which will propel the growth of the sparkling water market in North America. In addition, the number of supermarkets, hypermarkets, and other independent retailers is increasing in the region to meet the needs of consumers. These factors will boost the growth of regional sparkling water during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, COVID-19 negatively impacted the growth of sparkling water in North America. However, in the first half of 2021, the market growth started to recover as lockdown restrictions were eased owing to large-scale vaccination drives. The demand for more organic and natural ingredients in beverages has increased. Thus, vendors are focusing on offering innovative products, which may positively impact the growth of the regional sparkling water market during the forecast period.
The sparkling water market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the sparkling water market as a part of the global soft drinks market within the overall food and beverages sector. The global soft drinks market covers segments such as carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others (including plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks). Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Sparkling Water Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.22% |
Market growth 2023-2027 |
USD 25,446.84 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
11.54 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Germany, UK, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anheuser Busch InBev SA NV, Aqua Maestro Inc., Big Watt Beverage Co., Boca Foods and Beverages Pvt. Ltd., Carpathian Springs SA, Cloud Water Brands, Danone SA, JAB Holding Co. Sarl, Klarbrunn, National Beverage Corp., Nestle SA, PepsiCo Inc., Primo Water Corp., RHODIUS Mineralquellen und Beverages GmbH and Co. KG, Shepley Spring Ltd., Talking Rain Beverage Co., The Coca Cola Co., Volay Brands LLC, VOSS of Norway AS, and WakeWater Beverage Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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