Market outlook of the yogurt drinks market

Technavio’s research analyst predicts the global yogurt drinks market to grow steadily at a CAGR of approximately 8% during the forecast period. The rising number of mergers and acquisitions and the strategic collaborations between companies are the primary growth drivers for this market. Vendors are increasingly investing in milk sources and cattle ranches to maintain a steady supply of milk, the primary raw material for this market. For instance, during May 2013, Danone and Mengniu entered into a strategic partnership to produce and distribute chilled yogurt products in China.

The introduction of new products and flavors by vendors has also contributed to the market growth. Yogurt makers are introducing a variety of flavors such as mango, pineapple, chocolate, vanilla and pomegranate to cater to the needs of consumers. For instance, during 2015, Blue Hill introduced its drinkable savory yogurt, which is available in different varieties such as butternut squash, beetroot, carrot, tomato and sweet potato. During 2014, there were around 250 new yogurt products launched worldwide, including yogurt drinks.

Segmentation by distribution channel and analysis of the global yogurt drinks market

• Hypermarkets and supermarkets
• Convenience stores
• Food and drink specialty stores
• Others (cash and carry stores, online retailers, vending machines, and other independent retailers)

Hypermarkets and supermarkets dominated the global yogurts drink market during 2015 with a market share of around 51%. The growing number of retail chains being setup, especially in the developing economies, have contributed to this growth. For instance, the penetration of modern retail chains in the ASEAN countries such as Thailand, Indonesia, Malaysia, and the Philippines have increased by nearly 45% during 2014.

Geographical segmentation of the yogurt drinks market

• APAC
• Europe
• North America
• ROW

APAC accounted for 39% of the market during 2015 and is expected to grow at a CAGR of 11% during the forecast period. The rising health awareness and fitness trend among consumers and the launch of new products and flavors are the primary drivers for the market growth in this region.

Competitive landscape and key vendors

The yogurt drinks market is dominated by Danone, which has a large portfolio of both spoonable yogurts and yogurt drinks. Yogurt drinks are gaining popularity among APAC and the Middle East countries, and several regional players are active in this region.

The leading vendors in the market are -

• Danone
• Fonterra
• General Mills
• Muller
• Nestle
• Yakult

Other prominent vendors in the market include Amul,Bio Green Dairy,Bright Dairy, China Mengniu DairyFlora ProActiv, FrieslandCampina, Grupo Lala, Hangzhou Wahaha Group, Inner Mongolia Yili Industrial Group, Karoun Dairies, Lashbrook Lassis, Marquez Brothers International, Powerful Men, Raisio Group, Spoldzielnia Mleczarska Mlekovita, Temple Turmeric, and Tropical Cheese Industries.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global yogurt drinks market?
• What are the key market trends impacting the growth of the yogurt drinks market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global yogurt drinks market?
• Trending factors influencing the market shares of the APAC, Europe, North America and ROW?
• What are the key outcomes of the five forces analysis of the yogurt drinks market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Yogurt Market 2014-2018
• Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019
• Frozen Yogurt Market in US 2015-2019