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The tube and stick packaging market size is estimated to grow at a CAGR of 6.53% between 2022 and 2027. The market size is forecast to increase by USD 4,528.46 million. The growth of the market depends on several factors, including the increasing demand for convenience packaging, the rising demand from the e-commerce industry, and a rise in demand for excellent barrier properties in packaging material.
This tube and stick packaging market report extensively covers market segmentation by end-user (cosmetic and oral care, food and beverages, pharmaceuticals, and others), type (squeeze tubes, twist tubes, cartridge, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the tube and stick packaging market growth is the rising demand from the e-commerce industry. There is significant growth in the e-commerce industry due to the rising penetration of the Internet across the world and improvements in access to smartphones. The growth of the e-commerce industry has a positive impact on the tube and stick packaging industry as consumers are spending a limited period of time in the store, their initial interaction with brands is the package that is delivered to their doors.
Moreover, the packaging plays a crucial role in the first impression that consumers have of brands. As a result, several brands try to make themselves stand out from other brands by offering different types of packaging, such as cartridges, airless tubes, injection-molded tubes, and roll-on tube packaging. Some of the major applications of f tube and stick packaging for industries include food and beverage packages snacks, beer, soft drinks, energy drinks, and alcoholic drinks. Hence, such factors are expected to drive the global tube and stick packaging market growth during the forecast period.
A key factor shaping the global tube and stick packaging market growth is the emergence of paper-based tube packaging. Due to the increasing demand for eco-friendly and sustainable packaging solutions among consumers as well as manufacturers, there is a growing demand for paper-based tube packaging as a popular alternative in the global tube and stick packaging market.
One of the significant factors driving the paper-based tube packaging demand among consumers is their versatility as they can be used to package a wide range of products, such as cosmetics, personal care products, food items, and pharmaceuticals. For example, paper-based tubes can be used as a convenient packaging solution for products such as lip balms, creams, and salves. Hence, such wide applications are expected to drive the global tube and stick packaging market growth during the forecast period.
Increasing competition from other packaging formats is one of the key challenges hindering the global tube and stick packaging market growth. Factors such as changing consumer preferences and advances in technology are significantly contributing to the growing competition from other packaging formats in the global tube and stick packaging market. One of the main alternatives which can pose a significant threat to the global tube and packaging industry is pouches.
There has been a growing popularity for flexible pouches over the years as these pouches offer a number of advantages over tubes and sticks, including better sealing properties, lower costs, and greater versatility in terms of design and branding. As a result, there has been an increasing shift in preference across companies toward flexible pouches for their packaging requirements. Hence, such potential alternatives are expected to hinder the global tube and stick packaging market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Tube and Stick Packaging Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amcor Plc: The company offers tube and stick packaging namely StickPack.
ARANOW Packaging Machinery SL: The company offers tube and stick packaging for confectioneries, viscous products, and candies.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The cosmetic and oral care segment is estimated to witness significant growth during the forecast period. The cosmetic and oral care segment comprises products such as toothpaste, lip balm, sunscreen, and hand cream, among others. There is a growing demand for the cosmetic and oral care segment in the tube and stick packaging industry due to the convenience it offers.
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The cosmetic and oral care segment was the largest segment and was valued at USD 5,107.58 million in 2017. One of the main reasons for the increasing preference for tubes and packaging in this segment is that it is easy to use, and provides a mess-free application, making it an ideal choice for consumers on the go. For instance, toothpaste packaged in a tube offers an easy way to dispense just the right amount of product onto a toothbrush, while lip balm in stick packaging allows for easy application to the lips without getting messy. Additionally, there is an increase in the development of innovative features and designs in the cosmetic and oral care segment in tube and stick packaging. Hence such factors are expected to drive the growth of this segment which in turn will drive the global tube and stick packaging market growth during the forecast period.
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APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the tube and stick packaging market in APAC is due to the factors such as the increasing demand for tube and stick packaging solutions across various industries, such as cosmetics, pharmaceuticals, and food and beverage. Another significant factor that has contributed to the tube and packaging industry in APAC is the rise of the cosmetic industry. Brands are adopting innovative packaging solutions to attract consumers due to the increasing demand for beauty and personal care products. One of the main advantage of tube and stick packaging solutions is that it offers convenience and ease of use to consumers which are significantly driving the preference for products like lip balms, creams, and lotions. Hence such factors are expected to drive the global tube and stick packaging market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global tube and stick packaging market witnessed a significant slowdown due to the temporary closure of food processing businesses, resulting in a decline in demand for tube and stick packaging. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the re-starting of the operations of essential businesses, such as food processing, with a limited workforce, resulting in a gradual recovery of the regional food industry. Such factors are expected to drive the market during the forecast period.
The tube and stick packaging market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Tube And Stick Packaging Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.53% |
Market growth 2023-2027 |
USD 4,528.46 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.05 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 30% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amcor Plc, ARANOW Packaging Machinery SL, Armbrust Paper Tubes Inc., Assemblies Unlimited Inc., Berry Global Inc., CCL Industries Inc., Clariant International Ltd., Constantia Flexibles Group GmbH, EPL Ltd., Hoffmann Neopac AG, Huhtamaki Oyj, Mondi plc, Plastek Industries Inc., Plastube, Precision Concepts International, Sinclair and Rush Inc., Sonic Packaging Industries Inc., Technical Help in Engineering and Marketing, The Estee Lauder Companies Inc., and World Wide Packaging LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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