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Phytosterols are considered as a health-promoting ingredient in food products, which can reduce the occurrences of diseases. Chronic diseases such as cardiovascular diseases, diabetes, and obesity are expected to be the major burden by 2020 according to World Health Organization (WHO). High cholesterol level is the major reason for the rising prevalence of heart diseases in the US. In addition, high cholesterol results from hectic lifestyles, stress, and lack of nutrition and vitamins. This in turn, is motivating functional food manufacturers to develop and provide functional foods with phytosterols and other plant sterols and substances. Technavio’s market research report identifies that the therapeutic benefits of phytosterols will be one of the primary growth drivers for the global phytosterols market till 2021. It has been studied that the daily intake of phytosterols by individuals aged between 50 and 70 years suffering from severe hypercholesterolemia will save around USD 9 million of healthcare cost. Technavio’s market research analysts predict that this market will grow at a CAGR of close to 9% by 2021.
Researchers are working on properties of phytosterols due to their rising interests in the cholesterol-lowering ability of phytosterols. One of the key trends that will boost growth in the global phytosterols market in the forthcoming years is the formulation of new products with phytosterols as an ingredient. This has resulted in the emergence of new sterols and stanols that are soluble in water and dispersible in food and beverage applications. Similarly, heart health-promoting supplements are another new phytonutrient-based formulation in the nutrition segment. These new formulations will boost the consumption of phytosterols.
The phytosterols market comprises of prominent manufacturers. They have a wide functional ingredients portfolio. This in turn, enables them to gain an advantage in the formulation of ingredients. Furthermore, the R&D team of manufacturers of the plant sterols market are focusing on the development of newer formulations. This in turn, will boost the application of phytosterols in the food and beverage segment.
Key vendors in this market are -
Other prominent vendors in the market include CONNOILS, DRT, GUSTAV PARMENTIER, K. Patel Phytoextractions, Lubrizol, Matrix Fine Sciences, VITAE CAPS, and Xi'an Healthful Biotechnology.
The consumption of beta-sitosterol is increasing on a global level due to various benefits associated with them. These benefits include the reduction of blood cholesterol levels, skin conditioning and protection, and improvement of cognitive functions. Beta-sitosterol is extensively preferred in dietary supplements over other types of phytosterols. The consumption of beta sitosterol supplements will further increase because they are used to treat hypercholesterolemia, benign prostatic hyperplasia, and hair loss. Vegetarian consumers are also adopting these products because phytosterol complex in the supplement is free from yeast, dairy, egg, gluten, and wheat.
The consumption of phytosterols is high in EMEA due to the rising health concerns and prevalence of lifestyle-related conditions. Germany and the UK are the major countries that consume phytosterols in large quantity. Manufacturers are motivated to increase their research and development of new products due to the growing demand for heart health-promoting foods. This in turn, will boost the identification and utilization of therapeutic phytosterols benefits for various applications in the pharmaceutical industry.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product type
PART 07: Market segmentation by geography
PART 08: Key leading countries
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Appendix
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