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The premium motorcycle helmets market share is expected to increase by USD 397.36 million from 2021 to 2026, at a CAGR of 6.4%.
This premium motorcycle helmets market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers premium motorcycle helmets market segmentation by technology (conventional premium helmets and smart helmets) and geography (North America, Europe, APAC, South America, and MEA). The premium motorcycle helmets market report also offers information on several market vendors, including ARAI Helmets Inc., Dainese Spa, FLY Racing, HJC Helmets, MOMO DESIGN Srl, Nolangroup Spa, OGK KABUTO Co. Ltd., Schuberth GmbH, SHOEI Co. Ltd., and Vista Outdoor Inc. among others.
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Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The rising sales of ultra -luxury motorcycles in emerging markets is notably driving the premium motorcycle helmets market growth, although factors such as may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the premium motorcycle helmets industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Premium Motorcycle Helmets Market Driver
One of the key factors driving the global premium motorcycle helmets market growth is the increasing sales of ultra-luxury motorcycles in emerging markets. Currently, the penetration of ultra-luxury motorcycles is low in China. However, with the growing number of HNWIs, who prefer traveling as their first leisure pursuit, these motorcycles are expected to witness an increased demand in the country. This is evident from the fact that ultra-luxury motorcycle OEMs, like Harley-Davidson, BMW Motorrad, Triumph, and Honda Motor are pacing up their marketing and sales in China. In India, too, government initiatives in the form of reduced import duty have opened huge opportunities for luxury motorcycle manufacturers. In India, the premium motorcycle segment, which includes motorcycles with more than 1,000 cc engine capacity, grew at a rate of more than 41% between 2019 and 2020. An increase in the number of young HNWIs is fueling the sales of luxury and ultra-luxury motorcycles in the country. Such factors are expected to positively impact the market growth during the forecast period.
Key Premium Motorcycle Helmets Market Trend
Another key factor driving the global premium motorcycle helmets market growth is the development of smart helmets. According to automotive experts and engineers, motorcycle helmets could play a key role in storing information about the riders' safety, comfort, and health to enhance the riding experience. For instance, vendors like LifeBEAM have developed a smart helmet with an optical heart-rate sensor. The transition of motorcycle helmets from a mere safety accessory to a holistic, connected system increases the safety and comfort level of motorcycle riders. LifeBEAM has the advantage of working with defense forces and providing military-grade helmets. Thus, such factors are expected to further support the global premium motorcycle helmets market growth during the forecast period.
Key Premium Motorcycle Helmets Market Challenge
One of the key challenges to the global premium motorcycle helmets market growth is the expensive helmet HUD technology. The HUD technology integrated into a helmet that was first presented in 2016 led to limited awareness among consumers. As the technology is still in its nascent stage, it is expensive and costly for buyers. When the motorcycle helmet HUD was launched, it was priced between USD 1,400 and USD 1,600, making it expensive for riders. The helmet HUD market now has some prominent vendors, such as NUVIZ and BIKESYSTEMS. The technology offered by them varies in the price range of USD 450 to USD 800, which differs in terms of functions and features. The emerging and price-sensitive economies of APAC which dominate the global two-wheeler market in terms of sales volume, may not accept a price tag of USD 400. Hence, the present high cost of helmet HUD technology is expected to hinder the growth of the global premium motorcycle helmet market.
This premium motorcycle helmets market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global premium motorcycle helmets market as a part of the global auto parts and equipment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the premium motorcycle helmets market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the premium motorcycle helmets market encompasses successful business strategies deployed by the key vendors. The premium motorcycle helmets market is fragmented and the vendors are deploying growth strategies such as product innovation and marketing to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The premium motorcycle helmets market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the premium motorcycle helmets market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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37% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for premium motorcycle helmets in North America. Market growth in this region will be faster than the growth of the market in Europe and Middle East and Africa.
The high market penetration of performance and sports motorcycles in countries such as the US and Canada will facilitate the premium motorcycle helmets market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic hindered the growth of the market in the region mainly due to the imposition of lockdowns, which led to the shutdown of all industrial operations in many North American countries such as the US, Canada, and Mexico. However, with the lifting of restrictions in industrial operations, manufacturing companies that produce helmets are resuming their operations with strict adherence to safety guidelines to bring business activities back to normalcy, which is expected to increase the demand for premium motorcycle helmets during the forecast period.
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The premium motorcycle helmets market share growth by the conventional premium helmets segment will be significant during the forecast period. More than technological needs, safety needs are a priority for motorcyclists while purchasing helmets. In addition, the segment might soon witness the introduction of air-conditioned helmets as a comfort-based innovation, which will further push the growth of the conventional premium helmets segment of the global premium motorcycle helmets market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the premium motorcycle helmets market size and actionable market insights on post COVID-19 impact on each segment.
Motorcycle Connected Helmet market - The market size is predicted to reach 1238.93 thousand units from 2021 to 2026 at a CAGR of 4.73%.
Motorcycle Helmet Heads-up Display market - The market size has the potential to grow by USD 7.17 million during 2020-2024, and the market's growth momentum will accelerate during the forecast period.
Motorcycle Rider Accessories market - The market share is expected to increase to USD 2.78 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.58%.
Premium Motorcycle Helmets Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.4% |
Market growth 2022-2026 |
$ 397.36 million |
Market structure |
Fragmented |
YoY growth (%) |
6.16 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 37% |
Key consumer countries |
US, France, Italy, Canada, Japan, and China |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
ARAI Helmets Inc., Dainese Spa, FLY Racing, HJC Helmets, MOMO DESIGN Srl, Nolangroup Spa, OGK KABUTO Co. Ltd., Schuberth GmbH, SHOEI Co. Ltd., and Vista Outdoor Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Technology
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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