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The baby high chairs and booster seats market size is estimated to grow at a CAGR of 4.71% between 2022 and 2027. The market size is forecast to increase by USD 1,003.48 million. The accelerated growth of the market is by various factors, including the growing focus on multifunctional baby chairs and booster seats by vendors, the rise in single-parent and nuclear families, and the high consumer awareness of ergonomic baby products in mature developed markets.
This baby high chairs and booster seats market report extensively covers market segmentation by type (high chairs and booster seats), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The high consumer awareness of ergonomic baby products in mature developed markets is driving market growth. Due to the greater urbanization rate globally and awareness of ergonomics in baby products, parents are increasing the demand for ergonomic seats for toddlers and infants. This is further driven by social media and marketing campaigns, resulting in market expansion of the baby high chairs and booster seats market.
Hence, vendors are investing more in advertising baby high chairs and booster seats to spread awareness of ergonomic seats available for toddlers and infants. Moreover, there is an increased number of working women resulting in a higher number of dual-income households. These women are aware of the importance of ergonomics in baby care products and are willing to spend even pay higher prices, boosting market growth during the forecast period.
The adoption of distribution channel expansion strategies by vendors is a key trend in the market. Vendors are utilizing competitive strategies for market expansion, like omnichannel retailing. This results in new chances to advertise and distribute their products through retailers and shopping portals as well. E-commerce is becoming an increasingly important channel for the sale of high chairs and booster seat markets, particularly by retailers like Amazon.com and Alibaba Group.
Hence, such strategies by vendors offering baby high chairs and booster seats help in tapping into market potential. Therefore, strategies that focus on the expansion of distribution channels for selling baby high chairs and booster seats are likely to result in market growth during the forecast period.
The decline in the birth rate globally is challenging market growth. Developed nations like the UK, the US, France, Japan, and Canada as well as developing nations like China and Brazil, are witnessing lower birth rates over the years. This is greatly due to religious beliefs, the increasing number of working women, higher urbanization rates, and changing lifestyles worldwide. The global birth rate reduced from 18.17 per 1,000 people in 2018 to 17% in 2021, as per World Bank Group statistics.
Additionally, cultural changes which shift the average family size to 3-4 members, the increasing cost of raising a family, and the increased availability of contraceptives are key factors responsible for the reduced birth rate. Hence the above factors are likely to limit market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby High Chairs and Booster Seats Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpine Industries - The company offers baby high chairs and booster seats such as Alpine Industries Hi-Lo High Chair and the Alpine Industries Booster Seat.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The high chairs segment is estimated to witness significant growth during the forecast period. This segment is expected to continue its dominance in the global baby high chairs and booster seat market during the forecast period due to increased consumer disposable income as well as greater awareness of the usage of high chairs in North America and Europe. The higher purchasing power of consumers is a key cause, with the purchasing power parity per capita in the US increasing from USD 63,528 in 2020 to USD 76,398 in 2022.
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The high chairs segment was the largest segment and was valued at USD 2,698.27 million in 2017. Major vendors like StarAndDaisy and others are catering towards the demand for multifunctional high chairs to feed infants and toddlers. Moreover, increased working mothers, have resulted in more dual income households, driving market growth. Due to the various benefits of baby high chairs, consumers are willing to pay higher prices as well, likely to further propel the growth of the market during the forecast period.
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Europe is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In the region, the US is the largest market due to innovative products offered by vendors and a greater degree of awareness about baby care products. The key distribution channels currently for the baby high chairs and booster seats market are hypermarkets and supermarkets. However, there is a shift towards E-commerce with Amazon and eBay gaining traction for product distribution, particularly in this region. However, the growth of the market has witnessed stability due to the declining birth rate, especially observed in North America. Nevertheless, a lower infant mortality rate has boosted market growth. Product innovations are the key factor that is likely to result in further regional market growth during the forecast period.
The COVID-19 outbreak resulted in manufacturing units of baby high chairs and booster seats ceasing operations due to lockdowns and declined demand. However, the shift towards E-commerce as well as vaccination drives by governments as well as discounts on baby high chairs and booster seats resulted in market recovery in 2021. Hence the resumption of businesses by vendors and increased demand is likely to result in market growth during the forecast period.
The baby high chairs and booster seats market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Baby High Chairs And Booster Seats Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.71% |
Market growth 2023-2027 |
USD 1,003.48 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.22 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 28% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alpine Industries, Artsana Spa, Bed Bath and Beyond Inc., Bobrick Washroom Equipment Inc., Cobabies Children Articles Xiamen Co. Ltd., Goodbaby International Holdings Ltd, L.A.Baby, Love N Care Australia Pty Ltd., MAISON DRUCKER S.A.S, Mangochairs, Newell Brands Inc., Peg Perego SpA, Reliance Industries Ltd., Rimarket LLC, River Baby, SND Digital Retails LLP, sygaindia, UCL shop, W.M. BARR Co. Inc., and Xiamen Baby Pretty Products Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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