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The Handbags Market in Italy is dominated by large multinational handbag manufacturers such as Dolce & Gabbana, Chanel, TOD's, Furla, Prada, Gucci, and LV. However, the influx of private labels in the market is also on the rise.
There are brands that are more specialized than others in certain product segments. These vendors compete on a number of factors such as price, quality, innovation, service, reputation, distribution, product offerings, and promotional activities. With technological advances, the top brands have become adept at product innovation. Marketing strategies are largely aimed at outdoing competitors by making their products obsolete or “out of fashion”.
The Handbags market in Italy is expected to grow at a negative CAGR of close to -1.60 percent during the forecast period.
Handbags Market in Italy is impacted by changing consumer tastes and spending patterns. The market is characterized by intense competition that’s resulting in a rapid change in industry standards, and business models. Therefore, to survive and succeed in this competitive environment, companies are spending more on distinguishing service offerings through clear and unique selling propositions. Such intensified competition is expected to result in the reduction of the prices of handbags in the forecast period.
Another growing concern that would determine the growth of the Handbags Market in Italy is the presence of imitation handbag brands in the market. With increasing fragmentation, the market is expected to experience an uneven competitive scenario. To tackle this situation, companies are investing heavily in marketing and promoting their products. Leading brands are taking concrete steps to increase brand relevance and consumer engagement to guide them back to the stores.
While the Totes segment dominated the market in 2014, it is expected to witness a decline in the market share during the forecast period.
Specialty Stores segment dominated the Handbags market in Italy in 2014. Specialty stores include both organized as well as unorganized retailers who sell luggage and handbags and related accessories exclusively. The segment includes large company-owned outlets such as Louis Vuitton and Prada showrooms, as well as small independent retailers selling multiple brands as well as non-branded bags. Specialty stores carry either a large set of brands or different variety of one brand under one roof, giving them an edge over other distribution channels.
Other prominent vendors include Adidas, Aldo, Alfred Dunhill, Aspinal of London, Boconi, Bottega Veneta, Buggatti, C & J Clark International, Cambridge British Satchel Company, Christin Dior, Coach, Crew Clothing, DKNY, Ferrari, Fossil, French Connection, Gianni Versace, Goyard, GUCCI, Guess, Gerard Darel, Iconix Brand Group, Calabrese, Jerome Dreyfuss, Kenneth Cole Productions, L.Credi, La Petite Mendigote, Lipault Paris, Longchamp, Lulu Guinness, Mandarina Duck, McKlein, Mulberry, New Look Retailers, Nicole Lee, Paul Costelloe, Paul Smith, Prada, PUIG, Puma, Ralph Lauren, River Island, Russell & Bromley, Smythson, TLG, Vanessa Bruno and VF.
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1 Executive Summary
2 List of Abbreviations
3 Scope of the Report
3.1 Market overview
3.2 Product offerings
4 Market Research Methodology
4.1 Market research process
4.2 Research methodology
5 Introduction
6 Luggage Industry-Overview
6.1 About luggage
6.2 Types of luggage
06.2.1 Handbags segment
06.2.2 Travel bags segment
06.2.3 Business bags segment
7 Factors that Affect Global Luggage Market
7.1 Global economic indicators
7.2 Travel and tourism industry
7.3 E-commerce
8 PEST Analysis
9 Distribution Channels in Luggage Industry
9.1 Distribution channels in luggage industry
09.1.1 Some key facts
10 Italy: Overview
10.1 Italy: economic indicators
10.1.1 Key economic indicators
10.1.2 Population growth
10.1.3 GDP growth
10.1.4 Internet penetration
11 Market Landscape
11.1 Market overview
11.2 Market size and forecast by revenue
11.3 Market size and forecast by volume
11.4 Five forces analysis
12 AP, PCC, and PCE of Handbags
12.1 AP for handbags market in Italy
12.2 PCC of handbags in Italy
12.3 PCE of handbags in Italy
13 Market Segmentation by Product
13.1 Segmentation of handbags market in Italy by product
13.2 Totes market in Italy
13.2.1 Market size and forecast
13.3 Shoulder bags market in Italy
13.3.1 Market size and forecast
13.4 Purses and wallets market in Italy
13.4.1 Market size and forecast
13.5 Satchels and saddles market in Italy
13.5.1 Market size and forecast
14 Market Segmentation by Distribution
14.1 Segmentation of handbags market in Italy by distribution
15 Buying Criteria
16 Market Growth Drivers
17 Drivers and their Impact
18 Market Challenges
19 Impact of Drivers and Challenges
20 Market Trends
21 Trends and their Impact
22 Vendor Landscape
22.1 Competitive scenario
22.2 Vendor analysis 2014
22.2.1 Chanel
22.2.2 Dolce & Gabbana
22.2.3 Furla
22.2.4 Giorgio Armani
22.2.5 Gucci
22.2.6 Hermès International
22.2.7 LVMH
22.2.8 Prada
22.2.9 TOD's
22.2.10 Valentino
22.3 Other prominent vendors
23 Key Vendor Analysis
23.1 Chanel
23.1.1 Key Facts
23.1.2 Business Overview
23.1.3 Key Offerings
23.1.4 Recent Developments
23.1.5 Business Strategy
23.1.6 SWOT Analysis
23.2 D&G
23.2.1 Key facts
23.2.2 Business overview
23.2.3 SWOT analysis
23.3 Furla
23.3.1 Key Facts
23.3.2 Business Overview
23.3.3 SWOT Analysis
23.4 Giorgio Armani
23.4.1 Key Facts
23.4.2 Business Overview
23.4.3 SWOT Analysis
23.5 Gucci
23.5.1 Key Facts
23.5.2 Business Overview
23.5.3 Product Segmentation by Revenue 2013
23.5.4 Geographical Segmentation by Revenue 2013
23.5.5 SWOT Analysis
23.6 Hermès
23.6.1 Key Facts
23.6.2 Business Overview
23.6.3 Product Segmentation by Revenue 2013
23.6.4 Products Segmentation by Revenue 2012 and 2013
23.6.5 Geographical Segmentation by Revenue 2013
23.6.6 SWOT Analysis
23.7 LVMH Group
23.7.1 Key Facts
23.7.2 Business Overview
23.7.3 Business Segmentation
23.7.4 Business Segmentation by Revenue 2013 and 2014
23.7.5 Geographical Segmentation by Revenue 2014
23.7.6 Recent Developments
23.7.7 SWOT Analysis
23.8 PRADA
23.8.1 Key Facts
23.8.2 Business Overview
23.8.3 Product Segmentation by Revenue 2014
23.8.4 Product Segmentation by Revenue 2013 and 2014
23.8.5 Geographical Segmentation by Revenue 2014
23.8.6 Business Strategy
23.8.7 Recent Developments
23.8.8 SWOT Analysis
23.9 Tod’s
23.9.1 Key Facts
23.9.2 Business Overview
23.9.3 Product Segmentation by Revenue 2014
23.9.4 Geographical Segmentation by Revenue 2014
23.9.5 SWOT Analysis
23.1 Valentino
23.10.1 Key Facts
23.10.2 Business Overview
23.10.3 SWOT Analysis
24 Other Reports in this Series
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