Thailand K-12 Education Market Size 2025-2029
The Thailand K-12 education market size is forecast to increase by USD 15.38 billion, at a CAGR of 15% between 2024 and 2029.
- Thailand K-12 education market is experiencing significant growth, driven by increasing awareness of the importance of primary education and the rise in the adoption of advanced technologies in educational products. This trend is fueled by the belief that a strong foundation in education is crucial for future success and the understanding that technology can enhance the learning experience. However, challenges remain, including the high costs involved in setting up and maintaining schools.
- Despite these hurdles, the market is expected to continue expanding as stakeholders seek innovative solutions to provide quality education to students. The adoption of personalized learning methods, the integration of artificial intelligence and machine learning in education, and the growing popularity of e-learning platforms are some of the key trends shaping the K-12 education landscape in the region.
What will be the Size of the Market During the Forecast Period?

Request Free Sample
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Class Type
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Thailand - Market size and forecast 2024-2029 ($ million)
- Data Table on Thailand - Market size and forecast 2024-2029 ($ million)
- Chart on Thailand: Year-over-year growth 2024-2029 (%)
- Data Table on Thailand: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 K-12 Education Market in Thailand 2019 - 2023
- Historic Market Size - Data Table on K-12 Education Market in Thailand 2019 - 2023 ($ million)
- 5.2 Class Type segment analysis 2019 - 2023
- Historic Market Size - Class Type Segment 2019 - 2023 ($ million)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on K-12 Education Market in Thailand
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Class Type
- 8.1 Market segments
- Chart on Class Type - Market share (2024-2029) (%)
- Data Table on Class Type - Market share (2024-2029) (%)
- 8.2 Comparison by Class Type
- Chart on Comparison by Class Type
- Data Table on Comparison by Class Type
- 8.3 Primary education - Market size and forecast (2024-2029)
- Chart on Primary education - Market size and forecast (2024-2029) ($ million)
- Data Table on Primary education - Market size and forecast (2024-2029) ($ million)
- Chart on Primary education - Year-over-year growth (2024-2029) (%)
- Data Table on Primary education - Year-over-year growth (2024-2029) (%)
- 8.4 Secondary education - Market size and forecast (2024-2029)
- Chart on Secondary education - Market size and forecast (2024-2029) ($ million)
- Data Table on Secondary education - Market size and forecast (2024-2029) ($ million)
- Chart on Secondary education - Year-over-year growth (2024-2029) (%)
- Data Table on Secondary education - Year-over-year growth (2024-2029) (%)
- 8.5 Pre-primary education - Market size and forecast (2024-2029)
- Chart on Pre-primary education - Market size and forecast (2024-2029) ($ million)
- Data Table on Pre-primary education - Market size and forecast (2024-2029) ($ million)
- Chart on Pre-primary education - Year-over-year growth (2024-2029) (%)
- Data Table on Pre-primary education - Year-over-year growth (2024-2029) (%)
- 8.6 Market opportunity by Class Type
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Traditional education - Market size and forecast (2024-2029)
- Chart on Traditional education - Market size and forecast (2024-2029) ($ million)
- Data Table on Traditional education - Market size and forecast (2024-2029) ($ million)
- Chart on Traditional education - Year-over-year growth (2024-2029) (%)
- Data Table on Traditional education - Year-over-year growth (2024-2029) (%)
- 9.4 Online education - Market size and forecast (2024-2029)
- Chart on Online education - Market size and forecast (2024-2029) ($ million)
- Data Table on Online education - Market size and forecast (2024-2029) ($ million)
- Chart on Online education - Year-over-year growth (2024-2029) (%)
- Data Table on Online education - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Type
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
10 Market Segmentation by Learning Method
- 10.1 Market segments
- Chart on Learning Method - Market share (2024-2029) (%)
- Data Table on Learning Method - Market share (2024-2029) (%)
- 10.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
- 10.3 Blended Learning - Market size and forecast (2024-2029)
- Chart on Blended Learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Blended Learning - Market size and forecast (2024-2029) ($ million)
- Chart on Blended Learning - Year-over-year growth (2024-2029) (%)
- Data Table on Blended Learning - Year-over-year growth (2024-2029) (%)
- 10.4 Homeschooling - Market size and forecast (2024-2029)
- Chart on Homeschooling - Market size and forecast (2024-2029) ($ million)
- Data Table on Homeschooling - Market size and forecast (2024-2029) ($ million)
- Chart on Homeschooling - Year-over-year growth (2024-2029) (%)
- Data Table on Homeschooling - Year-over-year growth (2024-2029) (%)
- 10.5 Market opportunity by Learning Method
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Active Internet Technologies LLC
- Active Internet Technologies LLC - Overview
- Active Internet Technologies LLC - Product / Service
- Active Internet Technologies LLC - Key offerings
- SWOT
- 14.5 Bangkok Patana School
- Bangkok Patana School - Overview
- Bangkok Patana School - Product / Service
- Bangkok Patana School - Key offerings
- SWOT
- 14.6 BenQ Corp.
- BenQ Corp. - Overview
- BenQ Corp. - Product / Service
- BenQ Corp. - Key offerings
- SWOT
- 14.7 Berkeley International School
- Berkeley International School - Overview
- Berkeley International School - Product / Service
- Berkeley International School - Key offerings
- SWOT
- 14.8 British International School Phuket
- British International School Phuket - Overview
- British International School Phuket - Product / Service
- British International School Phuket - Key offerings
- SWOT
- 14.9 Concordian International School
- Concordian International School - Overview
- Concordian International School - Product / Service
- Concordian International School - Key offerings
- SWOT
- 14.10 Darasamuth Phuket School
- Darasamuth Phuket School - Overview
- Darasamuth Phuket School - Product / Service
- Darasamuth Phuket School - Key offerings
- SWOT
- 14.11 Harrow School
- Harrow School - Overview
- Harrow School - Product / Service
- Harrow School - Key offerings
- SWOT
- 14.12 HeadStart International School Phuket
- HeadStart International School Phuket - Overview
- HeadStart International School Phuket - Product / Service
- HeadStart International School Phuket - Key offerings
- SWOT
- 14.13 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
- 14.14 International School Bangkok
- International School Bangkok - Overview
- International School Bangkok - Product / Service
- International School Bangkok - Key offerings
- SWOT
- 14.15 KIS International School
- KIS International School - Overview
- KIS International School - Product / Service
- KIS International School - Key offerings
- SWOT
- 14.16 Microsoft Corp
- Microsoft Corp - Overview
- Microsoft Corp - Business segments
- Microsoft Corp - Key news
- Microsoft Corp - Key offerings
- Microsoft Corp - Segment focus
- SWOT
- 14.17 NIST International School
- NIST International School - Overview
- NIST International School - Product / Service
- NIST International School - Key offerings
- SWOT
- 14.18 Ruamrudee International School
- Ruamrudee International School - Overview
- Ruamrudee International School - Product / Service
- Ruamrudee International School - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape