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The E-learning market size is estimated to grow at a CAGR of 15.87% between 2022 and 2027. The market size is forecast to increase by USD 192.79 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by deployment (on-premises and cloud), end-user (higher education, K12, and corporate), and geography (North America, Europe, APAC, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
One of the key factors driving the E-learning market growth is the rise in cost-effective content development. Several education-technology companies, technology companies, and corporate training companies such as Google, Dell, Blackboard, Pearson, and GP Strategies are using rapid E-learning authoring tools in order to cater to the increasing demand for quality content by educational institutions and corporates for training purposes. An E-learning authoring tool can be referred to as a software package provided by market players such as Elucidat and Adobe to generate E-learning content like modules and assessments for end-users including K-12, higher education, and corporate.
Moreover, these tools are essentially developed for good-quality and cost-effective learning content for immediate learning needs. The main advantage of these tools is that it minimizes the time for E-learning development as these tools are offered with a selection of E-learning templates, themes, and objects that can be dragged and dropped into the E-learning courses as per user requirements. Hence, such benefits and features are expected to drive market growth during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
51Talk Online Education Group: The company offers E-learning solutions for English education with live online English lessons.
The E-learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 35% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.
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There is increasing adoption of E-learning models in North America as it is considered a learning process and a medium where students leverage new technologies. Additionally, there is increasing investment by companies in new technologies in order to enhance flexibility in the academic field. The main advantage of these tools is that students can learn using technology tools while scouting a virtual learning environment and develop a comfort level in the field. For example, the Florida virtual school is an online school that is specifically designed for customized learning and can be accessed by public, private, and homeschooled students for K-12 education. Some of the key universities in North America which offer online courses include Universities such as Columbia University, Duke University, Cornell University, and Johns Hopkins University which allows students with internet-enabled technologies to complete their coursework.
Furthermore, the collaboration between Stegner Writing Program and the Stanford Continuing Studies program enables students to take writing workshops online. Furthermore, several companies like Aims Digital and Solo Learning offer a range of products and services, such as custom content, LMS solutions, online courses, training videos, and mobile application development in order to impart a meaningful learning experience. Hence, such factors are expected to drive market growth in the region during the forecast period.
The on-premises segment is estimated to witness significant growth during the forecast period. The on-premise segment can be referred to as a classic framework where the E-learning infrastructure and applications are installed and run within the company's own servers or data centers. There is an increase in the adoption of the on-premise segment across enterprises, especially ones with stringent data security and compliance needs.
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The on-premises segment was the largest segment and was valued at USD 50.22 billion in 2017. The higher data management and customization choices offered by on-premises implementation enable the customization of the E-learning solution to an organization's particular requirements. Furthermore, it facilitates larger upfront expenditures for hardware, software licenses, and IT infrastructure upkeep. Some of the key enterprises which adopt the on-premise segment include government, healthcare, and finance. Thus, there will be an increase in the adoption of the on-premise segment due to the ease of customization and data security. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
A key factor shaping the E-learning market growth is the rise of Industry 4.0. One of the latest development in the digital industrial technology spectrum is Industry 4.0 which comprises the analysis of data gathered from different sources, such as machines, technologies, systems, and processes. Some of the key technologies which are fuelling Industry 4.0 include additive manufacturing, automation technologies, simulation, analytics, and cloud computing.
Hence, it is essential to upgrade the skill of this workforce in accordance with these developments. Therefore, several educational institutions and corporate organizations need to upgrade the curriculum and training methods for upskilling as per industry standards. This will fuel the demand for E-learning as it offers a stable platform for educators and trainers to test and deliver various forms of learning methods, including flipped classrooms, blended learning, and competency-based education. Hence, such factors are expected to drive market growth during the forecast period.
The rising adoption of open-source platforms is one of the key challenges hindering the E-learning market growth. There is an increasing adoption such as Forma, Docebo, and Sakai whereas schools and colleges are leveraging open-source platforms such as modular object-oriented dynamic learning environments (Moodle) and Eliademy which is negatively impacting the market growth. Additionally, there is an increasing preference for pen-source solutions as enterprises do not need to manage proprietary lock-ins, the lack of portability of installed software, and expensive license fees.
Moreover, several companies such as Adidas and SAMSUNG are adopting open-source production information management systems to enable sharing of technical and marketing product data across the sales and manufacturing channels and to prevent the risk related to the return on investments. Some of the key technologies which are used by the open-source platforms include common information model (CIM) and web-based enterprise management (WEBM) to integrate and combine server, application, service, and workstation management. Hence, such factors are expected to hinder market growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global E-learning Market Customer Landscape
In 2020, during the COVID-19 pandemic, the growth of the global E-learning market witnessed significant growth due to the adoption of work-from-home culture as well as an increase in free time which increased the demand for E-learning platforms in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to an increase in demand for online education solutions as constraints were relaxed and schools implemented hybrid or remote learning methods. Such factors are expected to drive the market during the forecast period.
The E-learning market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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E-learning Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.87% |
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Market growth 2023-2027 |
USD 192.79 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
15.3 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, Canada, China, India, and the UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
51Talk Online Education Group, Ambow Education Holding Ltd., Aptara Inc., Berlitz Corp., Cornerstone OnDemand Inc., D2L Corp., Designing Digitally Inc., Docebo Inc., EF Education First Ltd., Hive Learning Ltd., inlingua International Ltd., Instructure Holdings Inc., LearnWorlds CY Ltd., MPS Ltd., NIIT Ltd., Pearson Plc, SAI Global Pty. Ltd., Sanako Oy, Skillsoft Corp., and Teachable Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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