E-learning Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026
- Published: May 2022
- Pages: 120
- SKU: IRTNTR40436
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The predicted growth of the e-learning market share from 2021 to 2026 is USD 1.72 trillion at a progressing CAGR of 16.35%.
This market research report extensively covers market segmentation by:
- End-user - Higher education, Corporate, and K-12
- Geography - APAC, MEA, North America, South America, and Europe
The market vendors are - Adobe Inc., Articulate Global Inc., Cengage Learning Inc., Cisco Systems Inc., City and Guilds Group, GBS Corporate Training, Global Health eLearning Center, iEnergizer, Infopro Learning Inc., Instructure Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, MPS Ltd., New Horizons Computer Learning Centers Inc., NIIT Ltd., Oracle Corp., Pearson Plc, Skillsoft Ltd., Tesseract Learning Pvt. Ltd., and Thomson Reuters Corp. among others.
What will the E-learning Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Market Size for the Forecast Period and Other Important Statistics
E-learning Market: Key Drivers, Trends, and Challenges
The learning process enhancements in the academic sector is notably driving the market growth, although factors such as the growing in-house content development may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Market Driver
One of the key factors driving growth in the market is the learning process enhancements in the academic sector. The evolution of education technologies began with schools and colleges converting traditional classrooms to digital classrooms by investing in fundamental hardware and software solutions. Advances in information technology have revolutionized communication practices and aspects of education. Technology is transforming K-12 and higher education by empowering teachers as they can reject education technologies that divert student attention. Personalized learning and job-embedded professional learning are adopted by schools to meet the demand of teaching schedules and to support the learning styles of teachers. The adoption of content digitization led to an increase in demand for digital education publications.
Key Market Trend
The increase in the adoption of microlearning is a key market trend that is expected to have a positive impact in the coming years. Microlearning refers to learning using bite-sized content. In microlearning, all topics of the course are split into smaller pieces that consist of videos, audio, texts, or infographics. Microlearning offers concise and relevant content and helps address the knowledge gap of students. With the advent of microlearning, academic eLearning vendors are increasingly adopting microlearning course content. Students find precise content interesting and engaging, and the information is delivered within a short period. In the academic sector, BYOD and corporate-owned personally-enabled (COPE) policies are adopted to allow learners to learn at their convenience using their preferred devices. Microlearning helps to learn specific information in short intervals through their device.
Key Market Challenge
The growing in-house content development will be a major challenge for the market during the forecast period. Blended eLearning requires online study materials and related services to support the online platforms. Schools and universities are continuously looking forward to creating powerful digital learning experiences for students, which help to evaluate student engagement, track results, and obtain feedback. In-house content developers create a few courses with instructors, add plenty of images and videos, and modify them according to learner engagement and feedback. Third-party content providers are challenged because of the demand for courseware as content can be developed by in-house subject matter experts. The increase in the development of in-house content is expected to affect the global eLearning market adversely.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global e-learning market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
Who are the Major E-learning Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Adobe Inc.
- Articulate Global Inc.
- Cengage Learning Inc.
- Cisco Systems Inc.
- City and Guilds Group
- GBS Corporate Training
- Global Health eLearning Center
- iEnergizer
- Infopro Learning Inc.
- Instructure Inc.
- John Wiley and Sons Inc.
- Learning Technologies Group Plc
- MPS Ltd.
- New Horizons Computer Learning Centers Inc.
- NIIT Ltd.
- Oracle Corp.
- Pearson Plc
- Skillsoft Ltd.
- Tesseract Learning Pvt. Ltd.
- Thomson Reuters Corp.
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as focusing on innovation to compete in the market.
Product Insights and News
- Adobe Inc. - Adobe Inc. is a public company headquartered in the US. It is a global company generating $15,785 million in revenues and has around 25,988 employees. Its revenue from the global market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
- Adobe Inc. - The company offers services such as Adobe Digital Learning Solutions for eLearning authoring and learning management systems.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
E-learning Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for E-learning Market?
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34% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for e-learning in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.
The increasing internet connectivity and innovation in this region will facilitate market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 significantly changed the fundamentals of the market in North America, including customer behavior. Due to the work-from-home option implied by many companies, there was an increase in the free time of people, which attracted them to. Furthermore, some schools in the US are forming unique partnerships between schools and e-learning platforms.
What are the Revenue-generating End-user Segments in the E-learning Market?
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The market share growth by the higher education segment will be significant during the forecast period. Education technology solutions are becoming popular in schools and in higher education institutions to provide a digital platform for documenting and tracking the delivery of online education and training. Several learning institutes adopted online learning platforms to teach their students. As a result of this, both curriculum-based learning and test preparation for students through eLearning are expected to witness high adoption among learning institutes and learners
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
You may be interested in:
Self-paced E-learning market - The market share is expected to increase by USD 7.20 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 2.61%.
Academic E-learning market - The market share is expected to increase by USD 72.41 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 10.29%.
K-12 Blended E-learning market - The market share is expected to increase by USD 19.59 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 17.52%.
Corporate E-learning market - The market share is expected to increase by USD 37.80 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 13%.
E-learning Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.35% |
Market growth 2022-2026 |
$ 1.72 tn |
Market structure |
Fragmented |
YoY growth (%) |
15.45 |
Regional analysis |
APAC, MEA, North America, South America, and Europe |
Performing market contribution |
North America at 34% |
Key consumer countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Adobe Inc., Articulate Global Inc., Cengage Learning Inc., Cisco Systems Inc., City and Guilds Group, GBS Corporate Training, Global Health eLearning Center, iEnergizer, Infopro Learning Inc., Instructure Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, MPS Ltd., New Horizons Computer Learning Centers Inc., NIIT Ltd., Oracle Corp., Pearson Plc, Skillsoft Ltd., Tesseract Learning Pvt. Ltd., and Thomson Reuters Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this E-learning Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behaviour
- The growth of the industry across APAC, MEA, North America, South America, and Europe
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by End-user
- 5.1 Market segments
- Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
- 5.2 Comparison by End-user
- Exhibit 26: Chart on Comparison by End-user
- Exhibit 27: Data Table on Comparison by End-user
- 5.3 Higher education - Market size and forecast 2021-2026
- Exhibit 28: Chart on Higher education - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Higher education - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Higher education - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Higher education - Year-over-year growth 2021-2026 (%)
- 5.4 Corporate - Market size and forecast 2021-2026
- Exhibit 32: Chart on Corporate - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Corporate - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Corporate - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Corporate - Year-over-year growth 2021-2026 (%)
- 5.5 K-12 - Market size and forecast 2021-2026
- Exhibit 36: Chart on K-12 - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on K-12 - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on K-12 - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on K-12 - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by End-user
- Exhibit 40: Market opportunity by End-user ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 Canada - Market size and forecast 2021-2026
- Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
- 7.12 UK - Market size and forecast 2021-2026
- Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Adobe Inc.
- Exhibit 93: Adobe Inc. - Overview
- Exhibit 94: Adobe Inc. - Business segments
- Exhibit 95: Adobe Inc. - Key news
- Exhibit 96: Adobe Inc. - Key offerings
- Exhibit 97: Adobe Inc. - Segment focus
- 10.4 Articulate Global Inc.
- Exhibit 98: Articulate Global Inc. - Overview
- Exhibit 99: Articulate Global Inc. - Product / Service
- Exhibit 100: Articulate Global Inc. - Key offerings
- 10.5 Cengage Learning Inc.
- Exhibit 101: Cengage Learning Inc. - Overview
- Exhibit 102: Cengage Learning Inc. - Product / Service
- Exhibit 103: Cengage Learning Inc. - Key offerings
- 10.6 Cisco Systems Inc.
- Exhibit 104: Cisco Systems Inc. - Overview
- Exhibit 105: Cisco Systems Inc. - Business segments
- Exhibit 106: Cisco Systems Inc. - Key news
- Exhibit 107: Cisco Systems Inc. - Key offerings
- Exhibit 108: Cisco Systems Inc. - Segment focus
- 10.7 City and Guilds Group
- Exhibit 109: City and Guilds Group - Overview
- Exhibit 110: City and Guilds Group - Product / Service
- Exhibit 111: City and Guilds Group - Key offerings
- 10.8 Instructure Inc.
- Exhibit 112: Instructure Inc. - Overview
- Exhibit 113: Instructure Inc. - Product / Service
- Exhibit 114: Instructure Inc. - Key offerings
- 10.9 John Wiley and Sons Inc.
- Exhibit 115: John Wiley and Sons Inc. - Overview
- Exhibit 116: John Wiley and Sons Inc. - Business segments
- Exhibit 117: John Wiley and Sons Inc. - Key offerings
- Exhibit 118: John Wiley and Sons Inc. - Segment focus
- 10.10 Pearson Plc
- Exhibit 119: Pearson Plc - Overview
- Exhibit 120: Pearson Plc - Business segments
- Exhibit 121: Pearson Plc - Key offerings
- Exhibit 122: Pearson Plc - Segment focus
- 10.11 Skillsoft Ltd.
- Exhibit 123: Skillsoft Ltd. - Overview
- Exhibit 124: Skillsoft Ltd. - Product / Service
- Exhibit 125: Skillsoft Ltd. - Key offerings
- 10.12 Thomson Reuters Corp.
- Exhibit 126: Thomson Reuters Corp. - Overview
- Exhibit 127: Thomson Reuters Corp. - Business segments
- Exhibit 128: Thomson Reuters Corp. - Key offerings
- Exhibit 129: Thomson Reuters Corp. - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 130: Inclusions checklist
- Exhibit 131: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 132: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 133: Research methodology
- Exhibit 134: Validation techniques employed for market sizing
- Exhibit 135: Information sources
- 11.5 List of abbreviations
- Exhibit 136: List of abbreviations
- The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
- education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
- emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
- digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- Canada
- China
- Germany
- UK
- Learning process enhancements in the academic sector
- Increase in adoption of microlearning
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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