Learning Analytics Market by End-user, Deployment, and Geography - Forecast and Analysis 2021-2025

The learning analytics market share is expected to increase by USD 4.19 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 23.07%.

This learning analytics market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers learning analytics market segmentation by end-user (higher education and K-12), deployment (on-premise and cloud-based), and geography (North America, Europe, APAC, South America, and MEA). The learning analytics market report also offers information on several market vendors, including Blackboard Inc., Civitas Learning Inc., D2L Corp., International Business Machines Corp., Jenzabar Inc., Microsoft Corp., Pearson Plc, Saba Software Inc., SAP SE, and SAS Institute Inc. among others.

What will the Learning Analytics Market Size be During the Forecast Period?

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Learning Analytics Market: Key Drivers, Trends, and Challenges

The growing popularity of personalized learning is notably driving the learning analytics market growth, although factors such as system integration and interoperability issues may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the learning analytics industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Learning Analytics Market Driver

The growing popularity of personalized learning is one of the key factors driving the growth of the global learning analytics market. Personalized learning has been growing in importance with the advent of various forms of learning such as e-learning and m-learning. Educators increasingly realize that the one-size-fits-all concept does not work in the modern education system where students have different learning needs and aspirations. Hence, an increasing number of educators are focusing on personalizing lessons in different subjects, including STEM, social sciences, and language learning for students. Moreover, implementing game-based learning in alignment with the curriculum for students of different grades allow them to learn concepts by improving on their respective weak areas, in turn resulting in specific or individualized learning. However, the integration will help educators to increase student engagement and mastery of concepts with personalized instruction through FuelEd's Stride adaptive learning solutions. Hence, the growing adoption of personalized learning due to the wide acceptance of m-learning and e-learning is expected to drive market growth.

Key Learning Analytics Market Trend

Integration with SIS will fuel the global learning analytics market growth. Another SIS-based product being widely used in the higher ed segment is the Compass ProMonitor by the Compass Computer Consultants. The product presents key details about the learner, and enables teachers to record meetings and input comments, track them and follow them up while providing automated email notifications. vSEAtS Software also offers SEAtS Learning Analytics that helps educators collect, categorize, and score data collected from physical and digital touch-points provided with data from timetables, student information, and other campus systems. SEAtS data repository supports educators’ Big Data analytics requirements by enabling them to process both structured and unstructured data and combine them with student profiles and activity data to identify emerging trends and patterns. Similarly, the Learning Analytics Suite from the TrackOne Studio is a comprehensive data analysis solution that draws data directly from the SIS. It aggregates, analyzes, and displays data in real-time, allowing school leaders and teachers to have access to the student and school data when and where they need it. Such a type of integration of learning analytics in the SIS is further expected to contribute to market growth significantly during the forecast period.

Key Learning Analytics Market Challenge

System integration and interoperability issues are major challenges for the global learning analytics market growth. These learning analytics tools do not work in tandem with other software and legacy systems already in place. Users also deal with issues of customization required in terms of features, analysis, format, and delivery methods. Moreover, the education sector also faces challenges in maintaining the interoperability specifications and architecture for learning analytics. Educational institutions are yet not prepared for the technical challenges occurring in view of specifications, architecture, and infrastructure needed to implement solutions for using learning analytics in different educational settings. An increasing amount of data is being captured, exchanged, and analyzed by educational institutions. Though learning analytics has the potential to integrate these data with the tools and legacy systems used in schools and universities, it can also disrupt the use of technology as users are expected to discover gaps and flaws in current architectures. The flaws often arise due to the misuse of ownership and control of data, trust, and ethical codes. Hence, improper interoperability of learning analytics due to the lack of infrastructure, requirements, and specifications is further expected to hinder the market growth.

This learning analytics market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes learning analytics as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the learning analytics market during the forecast period.

Who are the Major Learning Analytics Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Blackboard Inc.
• Civitas Learning Inc.
• D2L Corp.
• International Business Machines Corp.
• Jenzabar Inc.
• Microsoft Corp.
• Pearson Plc
• Saba Software Inc.
• SAP SE
• SAS Institute Inc.

This statistical study of the learning analytics market encompasses successful business strategies deployed by the key vendors. The learning analytics market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Blackboard Inc. - The company offers analytical learning for LMS reporting tools which is designed for student.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The learning analytics market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Learning Analytics Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the learning analytics market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global IT software market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Learning Analytics Market?

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40% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for learning analytics market in North America. Market growth in this region will be slower than the growth of the market in regions.

The growing popularity of personalized learning will facilitate the learning analytics market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19, education officials were forced to cancel classroom lessons and close access to campuses in 2020. In Q1 2020, US institutions switched classroom lessons to online teaching methods. This emergence of e-learning, wherein lessons are taught via digital platforms, has changed the education landscape dramatically. Universities across the US, in particular, have adjusted their programs in response to the spread of COVID-19. For instance, The University of Washington, New York's Hofstra University, New Jersey's Princeton University, and Seattle University shifted to an online mode of teaching in Q1 2020. The shift from classrooms to virtual platforms created immense opportunities for the adoption of cloud-based learning analytics and propelled the regional market in focus in 2020. With this sudden shift away from classrooms, the adoption of online learning will likely persist even after the pandemic is brought under control, and it will drive the regional market during the forecast period.

What are the Revenue-generating End-user Segments in the Learning Analytics Market?

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The learning analytics market share growth in the Higher education segment will be significant during the forecast period. The higher education segment is expected to witness gradual growth during the forecast period owing to the rising adoption and increasing awareness of learning analytics among various stakeholders involved in the higher ed segment.

 This report provides an accurate prediction of the contribution of all the segments to the growth of the learning analytics market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Learning Analytics Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive learning analytics market growth during the next five years
• Precise estimation of the learning analytics market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the learning analytics industry across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of learning analytics market vendors

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