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Data Analytics Market by Component and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 167
  • SKU: IRTNTR71737
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The data analytics market is estimated to grow at a CAGR of 13.84% between 2022 and 2027. The size of the market is forecast to increase by USD 21,436 million. The growth of the market depends on serval factors, including the extensive use of modern technology in company operations, rising need to improve business efficiency, and an exponential increase in data.

This report extensively covers market segmentation by component (services, software, and hardware), deployment (cloud and on-premise), and geography( North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Data Analytics Market be During the Forecast Period?

Data Analytics Market Size

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Parent Market Analysis

Technavio categorizes the global data analytics market as a part of the global information technology (IT) spending market.

The parent global IT spending market covers revenue generated from the sales and subscription of IT services, communications services, cloud services, IT hardware, and IT software. Technavio calculates the global IT spending market size based on various IT solutions spending by various end-user industries such as healthcare; banking, financial services, and insurance (BFSI); retail; transportation; media and entertainment; and construction.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.v

Data Analytics Market: Key Drivers, Trends, Challenges, and Customer Landscape

The extensive use of modern technology in company operations is notably driving the data analytics market growth, although factors such as the exponential increase in data volumes may impede the market growth.Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Data Analytics Market Driver 

The extensive use of modern technology in company operations is the key factor driving the global data analytics market growth. The application of new technologies such as the cloud, IoT, big data and analytics, mobility, and social media has resulted in innovation and change, which support the development of the overall business ecosystem. Digital technology has transformed traditional companies into modern ones. Online services, for example, are already well established in the banking and financial sectors, resulting in exponential growth in online activity and websites. According to a blog post published in June 2020 by Usabilla (Netherlands), the top 100 firms are 50% more likely to treat consumer empowerment as a critical metric for the company's success. According to the blog, 92% of executives have used sophisticated digital transformation tactics to improve their customers' experiences. Hence, the market in focus is expected to grow during the forecast period.

Key Data Analytics Market Trend

The rising penetration of the Internet and the increased use of linked and integrated technologies will fuel the global data analytics market growth. The increased use of the Internet and the availability of numerous ways of accessing the Internet have resulted in a significant increase in data volumes. This has spurred the development and expansion of high-speed Internet services. Globalization and economic expansion are also important factors promoting increased data generation globally. With the increase in touchpoints and the need for data collection to understand consumer behavior, every customer contact has become an essential data point that can be analyzed to disclose user activity. Organizations are now employing data scientists and analysts to handle the acquired data due to the exponential growth in individual and organizational data. Another element driving its adoption is the revenue-generating potential of data analytics. This is persuading businesses to invest in data analytics. Hence, it is expected to drive market growth during the forecast period.

Key Data Analytics Market Challenge

The exponential increase in data volumes is a major challenge to the global data analytics market growth. Extracting value from data has become a critical necessity for businesses to minimize risks, target important consumers, and analyze business performance successfully. Furthermore, exploiting these data assets requires the availability of adequate data. Data consolidation from disparate data sources into relevant information, on the other hand, can lead to a slew of new issues for companies, particularly centralized corporate businesses. Data interchange and data ecosystems provide tools for analyzing the acquired data in a centralized place and assisting in the extraction and cross-checking of business-critical components. The evolution of data exchanges and data ecosystems differs depending on the assumptions made about the value of the data for each client group. Many data analytics service providers provide unified data aggregation and data analytics platforms to assist users in aggregating and analyzing data successfully from disparate data sources.

Key Data Analytics Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Data Analytics Market Share by Geography

Global Data Analytics Market Customer Landscape

 

Who are the Major Data Analytics Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

datameer.com - The company offers Data Lakes and Analytics on AWS, ranging from data movement, data storage, data lakes, big data analytics, log analytics, streaming analytics, business intelligence, and machine learning or ML to anything in between, AWS offers purpose-built services that provide the performance and scalability at the lowest cost. Also, the company offers an analytics lifecycle platform that helps enterprises access all their raw data.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Alteryx Inc.
  • Amazon.com Inc.
  • Datameer Inc.
  • Dell Technologies Inc.
  • Hewlett Packard Enterprise Co.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Mu Sigma
  • Oracle Corp.
  • Rapidops Inc.
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sisense Ltd.
  • Teradata Corp.
  • ThoughtSpot Inc. 
  • TIBCO Software Inc.
  • Zoho Corp. Pvt. Ltd.
  • Alphabet Inc.
  • Fair Isaac Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Data Analytics Market?

The market share growth by the services segment will be significant during the forecast period. Integration services are customized applications that serve as a container for a web services solution and have a specified interface and structure. A service-oriented architecture (SOA) allows the integration of these applications. Service is frequently characterized in an SOA as a logical representation of a repetitive operation with a specific consequence. A service is typically self-contained, and its implementation is concealed from its users. Services establish a defined interface that describes how the data is communicated with the service to reuse them.

Data Analytics Market Size

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The Services segment showed a gradual increase in market share from USD 86.84 million in 2017 and continued to grow by 2021. Training and support services refer to the process of educating employees on the information, skills, and competencies needed to improve customer satisfaction. Any employee who interacts with a client qualifies for customer service training. This covers roles such as receptionists, technical support representatives, field service technicians, sales engineers, shopkeepers, waiters, and customer service agents. Consulting services refer to professional services such as implementation, configuration, custom development, and training provided by employees or subcontractors as detailed in any order form and controlled by the supplement for consulting services or a comparable agreement. 

 

Which are the Key Regions for the Data Analytics Market?

Data Analytics Market Share by Geography

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 North America is projected to contribute 33% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, North America had the largest market share in the global data analytics market. This is mostly attributed to the presence of several developed economies, such as Canada and the US, and the emphasis on innovations due to substantial R&D and diverse technology. North America is the largest market for data analytics solutions as it is a hub for large-scale data generation. This is due to an increase in the usage of smartphones, wearable gadgets, and other smart-connected devices.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.

  • Deployment Outlook ( USD Million, 2017 - 2027)
    • Component Outlook ( USD Million, 2017 - 2027)
      • Services
      • Software
      • Hardware
    • Deployment Outlook ( USD Million, 2017 - 2027)
      • Cloud
      • On-premise
    • Region Outlook ( USD Million, 2017 - 2027)
      • North America
        • The U.S.
        • Canada
      • Europe
        • The U.K.
        • Germany
        • France
        • Rest of Europe
      • APAC
        • China
        • India
      • South America
        • Argentina
        • Colombia
        • Brazil
      • Middle East & Africa
        • Saudi Arabia
        • South Africa
        • Rest of the Middle East & Africa

Data Analytics Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 13.84%

Market growth 2023-2027

$ 21436 million

Market structure

Fragmented

YoY growth (%)

11.47

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 33%

Key countries

US, China, India, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc. , TIBCO Software Inc., Zoho Corp. Pvt. Ltd., Alphabet Inc., and Fair Isaac Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Data Analytics Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the data analytics market  size and its contribution of the market in focus to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behavior.
  • Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America.
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of data analytics market vendors.

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global data analytics market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global data analytics market 2017 - 2021 ($ million)
    • 4.2 Component Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.3 Deployment Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Component

    • 6.1 Market segments
      • Exhibit 30: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Component - Market share 2022-2027 (%)
    • 6.2 Comparison by Component
      • Exhibit 32: Chart on Comparison by Component
      • Exhibit 33: Data Table on Comparison by Component
    • 6.3 Services - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 6.4 software - Market size and forecast 2022-2027
      • Exhibit 38: Chart on software - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on software - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on software - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on software - Year-over-year growth 2022-2027 (%)
    • 6.5 Hardware - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Hardware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Hardware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Hardware - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Hardware - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Component
      • Exhibit 46: Market opportunity by Component ($ billion)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 47: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Deployment - Market share 2022-2027 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 49: Chart on Comparison by Deployment
      • Exhibit 50: Data Table on Comparison by Deployment
    • 7.3 Cloud - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 7.4 On-premise - Market size and forecast 2022-2027
      • Exhibit 55: Chart on On-premise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on On-premise - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Deployment
      • Exhibit 59: Market opportunity by Deployment ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Alteryx Inc.
              • Exhibit 112: Alteryx Inc. - Overview
              • Exhibit 113: Alteryx Inc. - Product / Service
              • Exhibit 114: Alteryx Inc. - Key news
              • Exhibit 115: Alteryx Inc. - Key offerings
            • 12.4 Amazon.com Inc.
              • Exhibit 116: Amazon.com Inc. - Overview
              • Exhibit 117: Amazon.com Inc. - Business segments
              • Exhibit 118: Amazon.com Inc. - Key news
              • Exhibit 119: Amazon.com Inc. - Key offerings
              • Exhibit 120: Amazon.com Inc. - Segment focus
            • 12.5 Datameer Inc.
              • Exhibit 121: Datameer Inc. - Overview
              • Exhibit 122: Datameer Inc. - Product / Service
              • Exhibit 123: Datameer Inc. - Key offerings
            • 12.6 Dell Technologies Inc.
              • Exhibit 124: Dell Technologies Inc. - Overview
              • Exhibit 125: Dell Technologies Inc. - Business segments
              • Exhibit 126: Dell Technologies Inc. - Key news
              • Exhibit 127: Dell Technologies Inc. - Key offerings
              • Exhibit 128: Dell Technologies Inc. - Segment focus
            • 12.7 Fair Isaac Corp.
              • Exhibit 129: Fair Isaac Corp. - Overview
              • Exhibit 130: Fair Isaac Corp. - Business segments
              • Exhibit 131: Fair Isaac Corp. - Key news
              • Exhibit 132: Fair Isaac Corp. - Key offerings
              • Exhibit 133: Fair Isaac Corp. - Segment focus
            • 12.8 Hewlett Packard Enterprise Co.
              • Exhibit 134: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 135: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 136: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 137: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 138: Hewlett Packard Enterprise Co. - Segment focus
            • 12.9 International Business Machines Corp.
              • Exhibit 139: International Business Machines Corp. - Overview
              • Exhibit 140: International Business Machines Corp. - Business segments
              • Exhibit 141: International Business Machines Corp. - Key offerings
              • Exhibit 142: International Business Machines Corp. - Segment focus
            • 12.10 Microsoft Corp.
              • Exhibit 143: Microsoft Corp. - Overview
              • Exhibit 144: Microsoft Corp. - Business segments
              • Exhibit 145: Microsoft Corp. - Key news
              • Exhibit 146: Microsoft Corp. - Key offerings
              • Exhibit 147: Microsoft Corp. - Segment focus
            • 12.11 Mu Sigma
              • Exhibit 148: Mu Sigma - Overview
              • Exhibit 149: Mu Sigma - Product / Service
              • Exhibit 150: Mu Sigma - Key offerings
            • 12.12 Oracle Corp.
              • Exhibit 151: Oracle Corp. - Overview
              • Exhibit 152: Oracle Corp. - Business segments
              • Exhibit 153: Oracle Corp. - Key news
              • Exhibit 154: Oracle Corp. - Key offerings
              • Exhibit 155: Oracle Corp. - Segment focus
            • 12.13 Salesforce.com Inc.
              • Exhibit 156: Salesforce.com Inc. - Overview
              • Exhibit 157: Salesforce.com Inc. - Product / Service
              • Exhibit 158: Salesforce.com Inc. - Key news
              • Exhibit 159: Salesforce.com Inc. - Key offerings
            • 12.14 SAP SE
              • Exhibit 160: SAP SE - Overview
              • Exhibit 161: SAP SE - Business segments
              • Exhibit 162: SAP SE - Key news
              • Exhibit 163: SAP SE - Key offerings
              • Exhibit 164: SAP SE - Segment focus
            • 12.15 Sisense Ltd.
              • Exhibit 165: Sisense Ltd. - Overview
              • Exhibit 166: Sisense Ltd. - Product / Service
              • Exhibit 167: Sisense Ltd. - Key offerings
            • 12.16 ThoughtSpot Inc.
              • Exhibit 168: ThoughtSpot Inc.  - Overview
              • Exhibit 169: ThoughtSpot Inc.  - Product / Service
              • Exhibit 170: ThoughtSpot Inc.  - Key offerings
            • 12.17 Zoho Corp. Pvt. Ltd.
              • Exhibit 171: Zoho Corp. Pvt. Ltd. - Overview
              • Exhibit 172: Zoho Corp. Pvt. Ltd. - Product / Service
              • Exhibit 173: Zoho Corp. Pvt. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Data Analytics market growth will increase by $214.36 billion during 2023-2027.
              The data analytics market is expected to grow at a CAGR of 13.84% during 2023-2027.
              Technavio has segmented the data analytics market by component (Services, software, and Hardware) ,deployment (Cloud, On-premise, and Hardware) , and geography (North America, Europe, APAC, Middle East and Africa, and South America).
              Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc. , TIBCO Software Inc., Zoho Corp. Pvt. Ltd., Alphabet Inc., Fair Isaac Corp. are a few of the key vendors in the data analytics market.
              North America will register the highest growth rate of 32.9% among the other regions. Therefore, the data analytics market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the data analytics market growth are:
              • The extensive use of modern technology in company operations
              • Prevalence of the Internet and increased use of linked and integrated technologies
              The data analytics market vendors should focus on grabbing business opportunities from the services segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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