Market analysis of the unified communications market
Unified communication (UC) 2.0 provides real-time enterprise communication services such as voice, video, and web conferencing, mobility features, instant messaging, desktop sharing, speech recognition and fixed mobile convergence with minimal hardware requirements.
Technavio’s market research analyst estimates the global unified communication 2.0 services market to witness a steady growth at a rate of around 12% during the forecast period.
Cloud-based service models have made communication more convenient and cost-effective. The increase in the popularity of enterprise mobility and bring-your-own-device (BYOD) are driving the implementation of the cloud- based UC 2.0 among enterprises. However, the concerns about the data security policies governing cloud-based delivery models would prove to be a challenge to the growth of this market.
Segmentation by application of the unified communications service market
- Telephony (VoIP and PBX)
- Conferencing (audio, video, and web)
- Email and messaging (instant and unified)
- Collaboration applications
- Contact centres
- Communication enabled business process (CEBP)
Segmentation by end-users of the UC 2.0 service market
The enterprise segment accounts for the largest market share and is further classified as IT, healthcare, telecommunications, BFSI, and others. The adoption of UC 2.0 by IT enterprises is expected to increase considerably during the market forecast period due to the usage of enterprise unified communication components by SMEs.
Geographical segmentation of the unified communications service market
The Americas was the market leader during 2014 with a market share of around 46%. The market research reports predicts that this region will continue to dominate until the end of 2019. The US and Canada are the main contributors to the market growth in the Americas. The increased adoption of cloud-based services and availability of high-speed broadband networking are the key factors contributing to the growth.
Competitive landscape and key vendors
The high demand for UC 2.0 has intensified the competition in the market. Vendors have growth opportunities in the untapped SMB segment that contains aggressive buyers of advanced technologies.
The leading vendors in the market are –
- Avaya
- Cisco
- Ericsson
- Genband
- Microsoft
- Mitel
- NEC
- Unify
Other vendors in the market include 8x8, Aastra, Alcatel-Lucent, Broadsoft, Configure, Corex, CSC, Damovo, Dell, Genesys, Hewlett-Packard, Huawei, IBM, Interactive Intelligence, ITALTEL, Juniper Networks, Logitech, Mindtree, Orange, Polycom, RingCentral, ShoreTel, Toshiba, and Verizon Communications.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the unified communication services market?
- What are the key market trends impacting the growth of the unified communication 2.0 services market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the UC 2.0 services market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global unified communication services market?
Technavio also offers customization on reports based on specific client requirement.
Related reports
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Overview of UC
Types of UC
Characteristics of UC 2.0
Evolution of UC 2.0 model
Benefits of UC 2.0 model
Deployment models
PART 07: Market segmentation by application
PART 08: Market segmentation by end-user
PART 09: Geographical segmentation
Regions
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Key vendors
Other prominent vendors
PART 16: Key vendor analysis
Avaya
Cisco Systems
Ericsson
GENBAND
Microsoft
Mitel
NEC
Unify
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio