Enjoy complimentary customisation on priority with our Enterprise License!
The winter wear market in US is estimated to grow at a CAGR of 2.85% and the size of the market is forecast to increase by USD 14.31 billion between 2022 and 2027. The growth of the market depends on several factors, including product, Retail ChannelRising popularity of digital payment systems, the rising demand for premium-quality winter wear, and an increase in online spending and sales.
This report extensively covers market segmentation by product (apparel and footwear) and retail channel (specialty stores, mass merchandisers, and online retailing). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising popularity of digital payment systems is the key factor driving the US winter wear market growth. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger internet reach, and cheaper costs have increased the demand for online shopping among consumers. Online shopping offers several payment options, such as credit cards, cash-on-delivery (COD), internet banking, and demand drafts. Also, consumers rely on payment service providers that allow them to pay without revealing card details.
The most popular method of payment is COD. In developing countries such as India and China, consumers are cautious about sharing their debit or credit card details online, particularly with small and less-known merchants. As a result, retailers offer COD options to build trust among consumers. Digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone. Digital payment applications are being used innovatively to improve the consumer experience. The growing penetration of the digital payment system in the apparel retail sector, including outdoor apparel, is estimated to propel the growth of the winter wear market in the US during the forecast period.
The new product offerings are the primary trend in the US winter wear market. Players in the market in the US are focusing on launching new fashionable and high-quality products, as well as expanding their market presence by establishing business manufacturing facilities and sales channels to reach potential customers; all these factors are driving the demand for winter wear in the US. The launch of new products, particularly by specialist outdoor retailers, has been key to generating consumer interest and driving sales in the market.
In addition, retailers themselves advertise their winter apparel to generate demand. Nike, one of the largest apparel makers at a global level, is also a pioneer in introducing innovative offerings in the market. The company introduced a new workout gear called Therma-Sphere Max that is designed to be used in cold temperatures. Oros, an apparel firm based in Cincinnati, introduced a clothing line produced by aerogel that helps in better insulation. The company uses this technology to manufacture jackets, gloves, and hats for cold weather conditions. Such product innovations will drive the growth of the winter wear market in the US significantly during the forecast period.
The threat of counterfeit products is a major challenge to the US winter wear market growth. The winter wear market in the US is highly fragmented, with the presence of many manufacturers and sellers of winter apparel. The penetration of the internet and smartphones has grown since the last decade, which facilitates both established and local vendors to sell their products online. E-commerce encourages vendors to sell online by offering a platform that does not involve huge investments. The online platform for winter clothing offers a convenient mode of purchase with competitive price offerings.
By leveraging e-commerce platforms, counterfeit apparel is being sold in the US market by replicating the original ones, including winter wear. There are many unregistered vendors that sell counterfeit products of branded counterparts online. This, in turn, poses challenges to both established vendors and prospective consumers. With the growing sales of these counterfeit products, consumers may not be able to differentiate between genuine/branded and counterfeit products. Hence, the prevalence of counterfeit products is expected to hinder market growth and hamper the image of genuine manufacturers during the forecast period.
The report includes the adoption lifecycle of the winter clothing market in US, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Winter Wear Market Customer Landscape in US
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the US winter clothing market.
Amazon - The company offers winter wear such as BenBoy Women Outdoor Waterproof Windproof Fleece, and Yeokou Womens Sherpa Lined Sweatpants.
The report also includes detailed analyses of the competitive landscape of the winter clothing market in US and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The US winter clothing market share growth by the apparel segment will be significant during the forecast period. Clothing is defined as apparel. However, in the retail market, apparel often comprises day wear, evening wear, undergarments, sleepwear, and different accessories, such as belts. It also contains high-end luxuries such as cashmere and fur, as well as sweats and active apparel. The apparel segment includes a wide range of garments, and it is separated into three categories: apparel for men and boys, apparel for women and girls, and apparel for children.
Get a glance at the market contribution of various segments Request a PDF Sample
Currently, apparel production is one of the fastest expanding segments in the winter wear market in the US. New trends emerge in this market every day, which continuously maintains the demand for apparel and offers prospects for the future. As a result, apparel manufacturers expand their operations to remain competitive with different aspects, such as limited product lifetimes, changeable styles, and unexpected market trends, to remain competitive in the garment business. The apparel industry is expected to grow at a significant rate during the forecast period due to the rapidly growing consumer base globally, the rising disposable income, and improved standard of living, which will further fuel the growth of the winter clothing market in US during the forecast period.
Technavio categorizes the winter wear market in US market as a part of the global apparel, accessories, and luxury goods market, within the textiles, apparel, and luxury goods market. The parent, global apparel, accessories, and luxury goods market covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Winter Wear Market Scope in US |
|
Report Coverage |
Details |
Page number |
129 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.85% |
Market growth 2023-2027 |
USD 14.31 billion |
Market structure |
Fragmented |
YoY growth (%) |
2.55 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abercrombie & Fitch Co., Amazon.com Inc., American Eagle Outfitters Inc., Backcountry.com LLC, Best Buy Co. Inc., Boohoo Group Plc, CustomInk LLC, Dillards Inc., Gap Inc., Groupon Inc., H & M Hennes & Mauritz GBC AB, Industria de Diseno Textil SA, Kohls Corp., Macys Inc., Nordstrom Inc., Penney OpCo LLC, The TJX Companies Inc., VF Corp., Walmart Inc., and LVMH Moet Hennessy Louis Vuitton SE |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.