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The Acai Berry Products Market size is projected to increase by USD 1.49 billion and the market size is estimated to grow at a CAGR of 8.06% between 2023 and 2028.
The report includes a comprehensive outlook on the acai berry products market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Applications into food and beverages, nutraceuticals, and others and covers Regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
The growing popularity of acai bowls is notably driving the market growth. The Acai bowl consists of a bottom layer of blended acai berries and other fruits, a middle layer of granola, and a top layer of fresh-cut fruits. Moreover, several recipes are available on how to make acai bowls, owing to the rising demand for these bowls as well as the growing awareness about the health benefits of consuming acai berries. Makers of acai bowls focus on advertising the health benefits of acai berries, as a lot of health-conscious female consumers of the age group 18-35 purchase acai bowls for their skin-beneficial properties. Also, it has been observed that media-savvy millennials upload photos of acai bowls and other health and wellness trends. As a result, the manufacturers are focusing on the visual presentation of acai bowls and promoting them on social media. Therefore, with the growing popularity of acai bowls, the market is expected to witness significant growth during the forecast period.
The Acai Berry Products Market shows an accelerated CAGR during the forecast period.
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The rising popularity of urban farming is notably driving the market growth. The growing popularity of urban farming in the US, the UK, and South Korea, among other countries, is expected to boost the market. According to the UN, more than 10% of the world's food was produced in urban areas as of 2022. The growing scarcity of field spaces for crop cultivation has increased urban agricultural practices, such as vertical farming. Urban agriculture focuses on community spaces, such as school farms, car parks, and office roofs, for the cultivational area. According to the FAO, urban garden plots offer up to 15 times more productivity than rural holdings.
Moreover, the transportation and refrigeration costs associated with the production of acai berries are very high. The adoption of urban farming would help reduce these costs. Urban farming is useful for increasing productivity. Therefore, urban farming is expected to continue to witness an increase in consumer participation and drive the growth of the market during the forecast period.
Shortage in the supply of acai berries is a significant challenge hindering the market growth. Acai berry production is concentrated in Brazil, and most of the acai berries produced are consumed locally and sold in domestic markets, for example, Manaus. This leads to a shortage of acai berries for international exports. Acai berries are handpicked by poor family settlers who reside on private or public land across the riverbanks. Some of them depend on middlemen to sell their products. Few initiatives have been undertaken by the government and non-government organizations to support these families by entering a partnership with the industrial production process to get long-term monetary benefits.
However, it is very minimal compared to the potential acai berries have in the international market. Owing to the production of acai berries being largely restricted to the Amazon rainforest, supply shortage is hindering growth opportunities in the global market, which will negatively impact the growth of the global acai berry products market during the forecast period.
The rising demand for acai berries from the food and beverages industry is mainly due to factors such as the rising awareness about the health benefits of acai berries, increased use of acai berries as an ingredient in major F&B products, use of acai berries as a flavouring and colouring agent, the growing popularity of superfruits, line extensions of products containing acai berries, and others. Compared to other fruits, acai berry has the highest Oxygen Radical Absorbance Capacity (ORAC). Therefore, acai berry is popular as a superfood and is highly incorporated in various types of food and beverage products. Hence, due to the above-mentioned factors, the adoption of acai berries from the F&B segment is expected to increase, which is expected to fuel the growth of the market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline segment consists of supermarkets, hypermarkets, and convenience stores. Supermarkets are the most popular and preferred distribution channels for acai berry products, given the convenience of availing a wide assortment of products under one roof. Factors such as discounts and an enhanced shopping experience also enabled by attractive shelf displays entice consumers to purchase acai berry products from supermarkets.
The offline segment was the largest and was valued at USD 2.33 billion in 2018
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Further, convenience stores are also one of the distribution channels considered under this segment. Unorganized retailing is an integral part of these offline distribution channels, which eases the purchasing process for consumers and enables them to choose from a diverse range of acai berry products. Various unorganized convenience stores offer a plethora of acai berry products. They offer a variety of acai berry products in the form of juices, powders, and concentrates. These stores are convenient for individuals who prefer the traditional way of shopping, which is expected to fuel the growth of the global acai berry products market during the forecast period. Therefore, the offline segment is expected to grow in the global acai berry products during the forecast period.
Europe is estimated to contribute 33% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The acai berry products market in Europe is expected to witness significant growth because of the increasing demand for acai berries in different forms, such as acai berry juices and acai berry concentrates. An increase in the demand can be attributed to the preference for healthy, organic foods, a result of the growing vegan population in Europe. In certain European countries such as Germany, France, the UK, and the Netherlands, veganism has become a popular trend. The growing demand for superfoods, owing to their high nutritional content, is expected to increase the demand for acai berries.
In addition, acai berries are some of the most popular superfoods in Europe. They are rich in antioxidants, anthocyanins, and flavonoids and offer numerous health benefits. Therefore, the adoption of acai berries in the regular diets of consumers has increased. This is expected to boost the growth of the acai berry products market in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The acai berry products market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The acai berry products market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Acai Berry Products Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.06% |
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Market Growth 2024-2028 |
USD 1.49 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.24 |
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Regional analysis |
Europe, North America, South America, APAC, and Middle East and Africa |
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Performing market contribution |
Europe at 33% |
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Key countries |
US, Canada, Germany, France, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acai Roots, AcaiExotic, From Great Origins, Frooty Comercio e Industria de Alimentos SA, Ivia Beaute Pvt. Ltd., Kuber Impex Ltd., Moksha Lifestyle, Nativo Amazon Acai, Navitas LLC, Nossa Fruits, NOW Health Group Inc., Organifi LLC, Organique Inc., Parker Naturals LLC, Sambazon Inc., Sari Foods Co, SB Organics, Sunfood, Terrasoul Superfoods, and The Berry Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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