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Action Camera Market by Technology, End-user, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 132
  • SKU: IRTNTR41026
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The action camera market share is expected to increase by USD 3.43 billion from 2019 to 2024, and the market’s growth momentum will decelerate at a CAGR of 11.61%.

This action camera market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers action camera market segmentations by technology (ultra HD and HD), end-user (commercial and residential), and geography (North America, Europe, APAC, and South America). The action camera market report also offers information on several market vendors, including Casio Computer Co. Ltd., Eastman Kodak Co., Garmin International Inc., GoPro Inc., JVCKENWOOD Corp., Panasonic Corp., PLR IP Holdings LLC, Sony Corp., TomTom NV, and Xiaomi Corp. among others.

What will the Action Camera Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Action Camera Market Size for the Forecast Period and Other Important Statistics

 

Action Camera Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The growing popularity of social networking sites is notably driving the action camera market growth, although factors such as the rising popularity of smartphones may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the action camera industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Action Camera Market Driver

The growing popularity of social networking sites is notably driving the action camera market growth. Customers use social networking sites to share their experiences captured through these cameras. Over a billion unique users visit social media sites such as Facebook, Twitter, Instagram, and YouTube every month. With the growing number of social networking site users, the target audience is also growing. Various brands are taking advantage of the growing popularity of social media and are promoting their brands through content promotion. For instance, GoPro, a leading vendor, has partnered with Comcast to deliver GoPro content to a diverse audience, ranging from adventure enthusiasts to animal lovers.

Key Action Camera Market Trend

The increasing popularity of action cameras is the key market trend driving the action camera market growth. Some of the main reasons for the popularity of action cameras are that they are compact, easy to use in harsh conditions, and portable. Most end-users are athletes, adventurers, filmmakers, security agencies, and insurance companies. These cameras offer high-quality images and have long battery backup and waterproof features. Action cameras are also used in various sporting events. This offers a better viewing experience to viewers. The use of action cameras in various sporting events has promoted the use of action cameras and increased their popularity globally. 

Key Action Camera Market Challenge

The rising popularity of smartphones is the major challenge impeding the action camera market growth. The sales of smartphones and tablets have increased rapidly ever since they became available to the mass customer segment in 2009. Smartphone penetration is increasing because of the declining average selling price (ASP) of smartphones and the developments in communication network infrastructure. Smartphones have become more affordable for consumers as they have become a mandate for an average customer. Global consumer electronics manufacturers are developing smartphones that are integrated with high-end features and are trying to make them more affordable for the global population.

This action camera market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global action camera market as a part of the global consumer electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the action camera market during the forecast period.

Who are the Major Action Camera Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Casio Computer Co. Ltd.
  • Eastman Kodak Co.
  • Garmin International Inc.
  • GoPro Inc.
  • JVCKENWOOD Corp.
  • Panasonic Corp.
  • PLR IP Holdings LLC
  • Sony Corp.
  • TomTom NV
  • Xiaomi Corp.

 

This statistical study of the action camera market encompasses successful business strategies deployed by the key vendors. The action camera market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Casio Computer Co. Ltd. - The company offers action cameras such as OOL STREET GEAR Gz EYE.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The action camera market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Action Camera Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the action camera market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Action Camera Market?

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31% of the market’s growth will originate from APAC during the forecast period. China is the key market for the action camera market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Action cameras are in high demand as they are widely used in the entertainment segment which will facilitate the action camera market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Technology Segments in the Action Camera Market?

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The action camera market share growth by the ultra HD segment will be significant during the forecast period. The demand for better viewing angles in the broadcast industry is a major factor propelling the growth of the global Ultra HD action camera market. These cameras are used in most popular sporting events such as Cricket World Cup and Olympics. The penetration of these cameras will grow during the forecast period as an increasing number of sporting events are expected to deploy action cameras.

This report provides an accurate prediction of the contribution of all the segments to the growth of the action camera market size and actionable market insights on post COVID-19 impact on each segment.

 

Action Camera Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Decelerate at a CAGR of 11.61%

Market growth 2020-2024

$ 3.43 billion

Market structure

Fragmented

YoY growth (%)

12.25

Regional analysis

North America, Europe, APAC, South America, North America, Europe, APAC, South America, North America, Europe, APAC, and South America

Performing market contribution

APAC at 31%

Key consumer countries

US, UK, Germany, France, and Italy

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Casio Computer Co. Ltd., Eastman Kodak Co., Garmin International Inc., GoPro Inc., JVCKENWOOD Corp., Panasonic Corp., PLR IP Holdings LLC, Sony Corp., TomTom NV, and Xiaomi Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Action Camera Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive action camera market growth during the next five years
  • Precise estimation of the action camera market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the action camera industry across North America, Europe, APAC, South America, North America, Europe, APAC, South America, North America, Europe, APAC, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of action camera market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
  • 2.2 Market characteristics
    • Exhibit 02: Market characteristics
  • 2.3 Value chain analysis
    • Exhibit 03: Value chain analysis: Consumer electronics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Technology

    • 5.1 Market segments
      • Exhibit 15: Technology - Market share 2020-2025 (%)
    • 5.2 Comparison by Technology
      • Exhibit 16: Comparison by Technology
    • 5.3 Ultra HD - Market size and forecast 2020-2025
      • Exhibit 17: Ultra HD - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Ultra HD - Year-over-year growth 2020-2025 (%)
    • 5.4 HD - Market size and forecast 2020-2025
      • Exhibit 19: HD - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: HD - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Technology
      • Exhibit 21: Market opportunity by Technology

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 22: End user - Market share 2020-2025 (%)
    • 6.2 Comparison by End-user
      • 6.3 Commercial - Market size and forecast 2020-2025
        • Exhibit 24: Commercial - Market size and forecast 2020-2025 ($ million)
        • Exhibit 25: Commercial - Year-over-year growth 2020-2025 (%)
      • 6.4 Residential - Market size and forecast 2020-2025
        • Exhibit 26: Residential - Market size and forecast 2020-2025 ($ million)
        • Exhibit 27: Residential - Year-over-year growth 2020-2025 (%)
      • 6.5 Market opportunity by End-user
        • Exhibit 28: Market opportunity by End-user

      7 Market Segmentation by Distribution channel

      • 7.1 Market segments
        • Exhibit 29: Distribution channel - Market share 2020-2025 (%)
      • 7.2 Comparison by Distribution channel
        • Exhibit 30: Comparison by Distribution channel
      • 7.3 Online - Market size and forecast 2020-2025
        • Exhibit 31: Online - Market size and forecast 2020-2025 ($ million)
        • Exhibit 32: Online - Year-over-year growth 2020-2025 (%)
      • 7.4 Offline - Market size and forecast 2020-2025
        • Exhibit 33: Offline - Market size and forecast 2020-2025 ($ million)
        • Exhibit 34: Offline - Year-over-year growth 2020-2025 (%)
      • 7.5 Market opportunity by Distribution channel
        • Exhibit 35: Market opportunity by Distribution channel

      8 Customer Landscape

      9 Geographic Landscape

      • 9.1 Geographic segmentation
        • Exhibit 37: Market share by geography 2020-2025 (%)
      • 9.2 Geographic comparison
        • Exhibit 38: Geographic comparison
      • 9.3 North America - Market size and forecast 2020-2025
        • Exhibit 39: North America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 40: North America - Year-over-year growth 2020-2025 (%)
      • 9.4 Europe - Market size and forecast 2020-2025
        • Exhibit 41: Europe - Market size and forecast 2020-2025 ($ million)
        • Exhibit 42: Europe - Year-over-year growth 2020-2025 (%)
      • 9.5 APAC - Market size and forecast 2020-2025
        • Exhibit 43: APAC - Market size and forecast 2020-2025 ($ million)
        • Exhibit 44: APAC - Year-over-year growth 2020-2025 (%)
      • 9.6 South America - Market size and forecast 2020-2025
        • Exhibit 45: South America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 46: South America - Year-over-year growth 2020-2025 (%)
      • 9.7 MEA - Market size and forecast 2020-2025
        • Exhibit 47: MEA - Market size and forecast 2020-2025 ($ million)
        • Exhibit 48: MEA - Year-over-year growth 2020-2025 (%)
      • 9.8 Key leading countries
        • Exhibit 49: Key leading countries
      • 9.9 Market opportunity by geography
        • Exhibit 50: Market opportunity by geography ($ million)

      10 Drivers, Challenges, and Trends

      • 10.1 Market drivers
        • 10.2 Market challenges
          • Exhibit 51: Impact of drivers and challenges
        • 10.3 Market trends

          11 Vendor Landscape

          • 11.1 Vendor landscape
            • Exhibit 52: Vendor landscape
          • 11.2 Landscape disruption

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 55: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 56: Market positioning of vendors
            • 12.3 CASIO Computer Co. Ltd.
              • Exhibit 57: CASIO Computer Co. Ltd. - Overview
              • Exhibit 58: CASIO Computer Co. Ltd. - Business segments
              • Exhibit 59: CASIO Computer Co. Ltd. - Key news
              • Exhibit 60: CASIO Computer Co. Ltd. - Key offerings
              • Exhibit 61: CASIO Computer Co. Ltd. - Segment focus
            • 12.4 Eastman Kodak Co.
              • Exhibit 62: Eastman Kodak Co. - Overview
              • Exhibit 63: Eastman Kodak Co. - Business segments
              • Exhibit 64: Eastman Kodak Co. - Key news
              • Exhibit 65: Eastman Kodak Co. - Key offerings
              • Exhibit 66: Eastman Kodak Co. - Segment focus
            • 12.5 Garmin Ltd.
              • Exhibit 67: Garmin Ltd. - Overview
              • Exhibit 68: Garmin Ltd. - Business segments
              • Exhibit 69: Garmin Ltd. - Key news
              • Exhibit 70: Garmin Ltd. - Key offerings
              • Exhibit 71: Garmin Ltd. - Segment focus
            • 12.6 GoPro Inc.
              • Exhibit 72: GoPro Inc. - Overview
              • Exhibit 73: GoPro Inc. - Product and service
              • Exhibit 74: GoPro Inc. - Key news
              • Exhibit 75: GoPro Inc. - Key offerings
            • 12.7 Olympus Corp.
              • Exhibit 76: Olympus Corp. - Overview
              • Exhibit 77: Olympus Corp. - Business segments
              • Exhibit 78: Olympus Corp. - Key news
              • Exhibit 79: Olympus Corp. - Key offerings
              • Exhibit 80: Olympus Corp. - Segment focus
            • 12.8 Panasonic Corp.
              • Exhibit 81: Panasonic Corp. - Overview
              • Exhibit 82: Panasonic Corp. - Business segments
              • Exhibit 83: Panasonic Corp. - Key news
              • Exhibit 84: Panasonic Corp. - Key offerings
              • Exhibit 85: Panasonic Corp. - Segment focus
            • 12.9 C&A Marketing Inc.
              • Exhibit 86: C&A Marketing Inc. - Overview
              • Exhibit 87: C&A Marketing Inc. - Product and service
              • Exhibit 88: C&A Marketing Inc. - Key offerings
            • 12.10 Sony Corp.
              • Exhibit 89: Sony Corp. - Overview
              • Exhibit 90: Sony Corp. - Business segments
              • Exhibit 91: Sony Corp. - Key news
              • Exhibit 92: Sony Corp. - Key offerings
              • Exhibit 93: Sony Corp. - Segment focus
            • 12.11 Toshiba Corp.
              • Exhibit 94: Toshiba Corp. - Overview
              • Exhibit 95: Toshiba Corp. - Business segments
              • Exhibit 96: Toshiba Carrier Corp. - Key news
              • Exhibit 97: Toshiba Corp. - Key offerings
              • Exhibit 98: Toshiba Corp. - Segment focus
            • 12.12 Xiaomi Corp.
              • Exhibit 99: Xiaomi Corp. - Overview
              • Exhibit 100: Xiaomi Corp. - Business segments
              • Exhibit 101: Xiaomi Corp. - Key news
              • Exhibit 102: Xiaomi Corp. - Key offerings
              • Exhibit 103: Xiaomi Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Currency conversion rates for US$
                • Exhibit 104: Currency conversion rates for US$
              • 13.3 Research methodology
                • Exhibit 105: Research Methodology
                • Exhibit 106: Validation techniques employed for market sizing
                • Exhibit 107: Information sources
              • 13.4 List of abbreviations
                • Exhibit 108: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The action camera market growth will increase by $3432.47 million during 2020-2024.
              The action camera market is expected to grow at a CAGR of 11.61% during 2020-2024.
              Technavio has segmented the action camera market by technology (Ultra HD and HD) ,end user (Commercial and Residential) , and geographic (North America, Europe, APAC, South America, and North America).
              Casio Computer Co. Ltd., Eastman Kodak Co., Garmin International Inc., GoPro Inc., JVCKENWOOD Corp., Panasonic Corp., PLR IP Holdings LLC, Sony Corp., TomTom NV, Xiaomi Corp. are a few of the key vendors in the action camera market.
              APAC will register the highest growth rate of 31.15% among the other regions. Therefore, the action camera market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the action camera market growth are:
              • Growing popularity of social networking sites
              • Rapid shift in demand from developed nations to developing nations
              The action camera market vendors should focus on grabbing business opportunities from the ultra hd segment as it accounted for the largest market share in the base year.
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