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Adult Vibrator Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR70655
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The adult vibrator market share is expected to increase by USD 5.22 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 12%.

This adult vibrator market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers adult vibrator market segmentation by product (dual-purpose vibrators, insertion vibrators, and external vibrators), distribution channel (online and retail outlets and specialty stores), and geography (APAC, Europe, North America, South America, and MEA). The adult vibrator market report also offers information on several market vendors, including Ann Summers Ltd., Bad Dragon Enterprises Inc., California Exotic Novelties LLC, Church and Dwight Co. Inc., Crave, Dame Products LLC, LELOi AB, PHE Inc., Reckitt Benckiser Group Plc, and The Aneros Co. among others.

What will the Adult Vibrator Market Size be During the Forecast Period?

Adult Vibrator Market Size

Download the Free Report Sample to Unlock the Adult Vibrator Market Size for the Forecast Period and Other Important Statistics

 

Adult Vibrator Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The paradigm shift in the perception of sex toys is notably driving the adult vibrator market growth, although factors such as taboo in cultures and national laws may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the adult vibrator industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Adult Vibrator Market Driver

One of the key factors driving growth in the adult vibrator market is the paradigm shift in the perception of sex toys. Consumer as well investor perceptions for sex toys have changed drastically over the last five years. Consumers are becoming more empowered sexually with increased awareness and a supportive environment. Aids such as vibrators help satisfy consumers' sexual fantasies. The BDSM trend and the acceptance of homosexuality, which was earlier viewed as a perversion in many cultures, are leading to increased sexual exploration, strengthening the demand for adult vibrators in the market. With the changing global market scenario, investors are more willing to spend on innovative products. Sex toy manufacturers are consistently innovating to benefit from this trend and attract customers. Furthermore, investors are aware of the massive market potential of sex toys, especially vibrators, and are willing to put their money on innovation in this market.

Key Adult Vibrator Market Challenge

The taboo in cultures and national laws will be a major challenge for the adult vibrator market during the forecast period. The use of sex toys such as vibrators has become more acceptable. However, these products are still considered taboo in some places and are stereotyped as vulgar. This perception of the society often discourages people from openly buying these products. In the last few years, the emergence of e-commerce has helped overcome this hurdle to a large extent by maintaining the anonymity of the buyer. However, the perception of the society largely remains the same and poses a major challenge to the growth of the adult vibrator market.

This adult vibrator market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Adult Vibrator Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Ann Summers Ltd.
  • Bad Dragon Enterprises Inc.
  • California Exotic Novelties LLC
  • Church and Dwight Co. Inc.
  • Crave
  • Dame Products LLC
  • LELOi AB
  • PHE Inc.
  • Reckitt Benckiser Group Plc
  • The Aneros Co.

 

This statistical study of the adult vibrator market encompasses successful business strategies deployed by the key vendors. The adult vibrator market is fragmented and the vendors are deploying growth strategies such as focusing on product innovations to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The adult vibrator market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Adult Vibrator Market?

Adult Vibrator Market Market segmentation by region

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46% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for adult vibrators in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The high population in the region and an increasing disposable income will facilitate the adult vibrator market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Adult Vibrator Market?

Adult Vibrator Market Segmentation

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The adult vibrator market share growth by the dual-purpose vibrators segment will be significant during the forecast period. The dual-purpose vibrators constitute the fastest-growing segment in the global adult vibrator market due to their growing acceptance as they can be used both internally and externally.  The demand has grown with the recent exposure to vibrators in media and literature. For instance, the 50 Shades trilogy created an association with these products and sparked huge sales. The rapid technological advances backed by huge funding by entrepreneurs and other investors have led to the development of new products in this segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the adult vibrator market size and actionable market insights on post COVID-19 impact on each segment.

 

Adult Vibrator Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 12%

Market growth 2021-2025

$ 5.22 billion

Market structure

Fragmented

YoY growth (%)

11.00

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 46%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Ann Summers Ltd., Bad Dragon Enterprises Inc., California Exotic Novelties LLC, Church and Dwight Co. Inc., Crave, Dame Products LLC, LELOi AB, PHE Inc., Reckitt Benckiser Group Plc, and The Aneros Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Adult Vibrator Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive adult vibrator market growth during the next five years
  • Precise estimation of the adult vibrator market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the adult vibrator industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of adult vibrator market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Dual-purpose vibrators - Market size and forecast 2020-2025
    • Insertion vibrators - Market size and forecast 2020-2025
    • External vibrators - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Online - Market size and forecast 2020-2025
    • Retail outlets and specialty stores - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Overview

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Ann Summers Ltd.
    • Bad Dragon Enterprises Inc.
    • California Exotic Novelties LLC
    • Church and Dwight Co. Inc.
    • Crave
    • Dame Products LLC
    • LELOi AB
    • PHE Inc.
    • Reckitt Benckiser Group Plc
    • The Aneros Co.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    Adult Vibrator Market market growth will increase by $5.22 mn during 2021-2025.
    The adult vibrator market market is expected to grow at a CAGR of 11.5% during 2021-2025.
    Technavio has segmented the adult vibrator market market by product (dual-purpose vibrators, insertion vibrators, and external vibrators) ,distribution channel (online and retail outlets and specialty stores) , and geography (APAC, Europe, North America, South America, and MEA).
    Ann Summers Ltd., Bad Dragon Enterprises Inc., California Exotic Novelties LLC, Church and Dwight Co. Inc., Crave, Dame Products LLC, LELOi AB, PHE Inc., Reckitt Benckiser Group Plc, The Aneros Co. are a few of the key vendors in the adult vibrator market market.
    APAC will register the highest growth rate of 46% among the other regions. Therefore, the adult vibrator market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the adult vibrator market market growth are:
    • Paradigm shift in the perception of sex toys
    The adult vibrator market market vendors should focus on grabbing business opportunities from the dual-purpose vibrators segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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    • Covid-19 impact and recovery analysis
    • Data on revenue-generating market segments
    • Details on the market shares of various regions
    • Five-force market analysis

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